Digital Marketing

How I localized a-generated e-mails for international markets without losing the human grade

How I localized a-generated e-mails for international markets without losing the human grade

At the beginning of this year I received an AI-generated content project with a deceptively simple goal: adapting email messages for international public. This was not my first time when I navigated global nuance. With an MBA in international business and experience in working on a global advisory project in Portugal, I have already seen

How I localized a-generated e-mails for international markets without losing the human grade Read More »

17 Marketing position descriptions for setting managers to attract ideal candidates

17 Marketing position descriptions for setting managers to attract ideal candidates

Would you like to expand your marketing team? It all starts with Marketing job descriptions that have been written to exploit their best potential. Wordlaut, structure, even emojis – everything counts. During my time as a marketer I met countless job descriptions and learned one or two things on the way. Not surprising 52% of

17 Marketing position descriptions for setting managers to attract ideal candidates Read More »

8 steps to set up your account-based marketing strategy (+ recommended tools)

8 steps to set up your account-based marketing strategy (+ recommended tools)

In the world of account-based marketing, start the sales process by selling directly to your most suitable, highest value accounts. This means that time is wasted to try to market non -qualified leads that are not suitable for your company. You can move directly into the phases of the adaptation operation and the joy of

8 steps to set up your account-based marketing strategy (+ recommended tools) Read More »

Scroll to Top