Digital Marketing

I remember the first time when I sat down to write a case study as Saa’s contents. The customer was an emerging tech startup, and I wasn’t quite sure where to start. Since then I have written several case studies for different companies and found that everyone asked for a unique approach – be it […]

The optimization of content is not about involving keywords in a piece of writing. A considerate use of keywords without influencing the relevance is something generally known as content optimization. Placing the right keyword in the right place is of great importance to optimize a website for the search engine. In a competitive environment, it

The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years as a social media editor for media brands in the trenches and knew the daily effort it takes to keep up with the latest media trends, platform -updates and much more. Inevitably arises in a situation in

Pay-per-click or PPC is a simple and effective way to generate clicks on your website. It is a tool with which marketers can use Google’s search results: Whenever someone clicks on your ad, Google receives a small fee. As a result, you will receive a potential customer or a qualified lead. Small businesses have to

It is understandable that new small companies have financial restrictions that limit freedom to spend money on marketing and other advertising programs. Limited resources can convince the business owners that it is sufficient to have a sign in the front door on social media. The complete dependence on traditional opportunities to lead a company is

Selecting the right large voice model can feel overwhelming with so many options, especially if you don’t live and breathe

Search engine optimization is a number of practices that strengthen the visibility of a website on the Internet. Companies now recognize the fact that it is not enough to get a website for a company. One of the most important jobs of online marketers and developers is to help people find a website. To do

I know that Instagram It is mainly about sharing striking pictures – pictures, videos, advertising campaigns and even a shop front for your own business. But in truth I spend much more time to publish the content of other people in the content than my own. Sure, Instagram is a powerful social media tool that

Google maintains more than 3 billion search queries every day. Isn’t the fact astonishing? In view of the fact, many companies start their presence on the Internet to find by customers who are looking for in all types of companies, products and services. Searches related to your company must be facilitated by your website. This

In the past 15 years I have worked in some companies and looked back, most of them relyed on proven types of marketing methods such as paid advertisements, email marketing and SEO. These tactics still work well, but many new options and channels have performed over the years. There were also some important changes that