When the generative AI came out for the first time, I was skeptical. While it developed some good ideas, I saw it more as a novelty than a real copywriting tool. To be honest, I didn’t believe that “great” and “Ai copywriting in the fire” would ever belong in the same sentence. To be clear, […]
Every summer a familiar layer marketing team meets. The commitment cools, inboxes slowly and the campaign results are rejuvenated when the internal pressure heats up. Customers are pausing new projects. Content calendars fill up with updates and lighter lifts. And whether you are in your own house or freelance, it can feel that you are
What is your cottagecore mood? Are you ready for the aesthetic light academy to dominate your feed or for the next trend for generative AI campaigns?
Stoping is exhausting. A social media creator brands helps to beat the trend tired Read More »
I love to speak to creative people because they always notice details that I don’t do. Like today’s master in marketing, who an impression of a tiny, apparently insignificant detail: when her photo model bent the knee.
Make customers to see your business as part of you Read More »
At first, AI marketing campaigns were quite obvious – robots and stiff. Then, slowly but safe, brands got it. Now I see AI-controlled campaigns that feel alive. They are innovative, tailor -made and sometimes so smart that they would swear that they were made by humans. To see curious to see what I’m talking about?
Ki marketing campaigns just start a bot and which tools record the best (product test) Read More »
Let us assume that you are the CMO of a shabby startup and you have a limited (or no) budget. You have no name recognition and no time to waste. So where do you start to achieve the greatest influence?
There is no way around – every company has to lead to growth. However, the B2B lead generation is far from a simple task. They compete with other companies, navigate misinformation and play an attempt and error with various tools. Not to mention that you may also sell a more expensive product or need a
20 best tools for B2B -Lead generation Read More »
A writer who used (gasp) AI to write? Before you get your pearls in my direction, you know that – AI, if you are used as a tool and creative employee, a fantastic way to organize and polish my ideas.
A few years ago I deleted my Instagram account (after finding that I spent 4+ hours a day for the app).
What will influencer marketing look like in 2025? Expert forecasts + new data Read More »
If you want great results from AI, you have to master the art of creating the right inquiries, and this starts with strong AI -fast examples that you can work on. After dozens of rounds of fine -tuning requests, I learned how to turn AI from an awkward assistant to a serious creative partner. When
70 AI -fast examples of marketers that can use 2025 Read More »