Digital Marketing

The most effective B2B Saas marketing tactics -everything I know as a marketer

The most effective B2B Saas marketing tactics -everything I know as a marketer

When I worked for a SaaS company in my own house, marketing felt like an endless challenge. We have dealt with all the basics: paid campaigns, blog content and e -mail marketing. On paper it looked like we were doing everything right. But the users did not convert and the growth remained closed. Something was

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How NLP strengthens customer loyalty in digital marketing

How NLP strengthens customer loyalty in digital marketing

In the fast -moving world of digital marketing, the stay of the latest technologies means to effectively engage customers. Such an innovation is natural language processing (NLP), a branch of artificial intelligence that enables machines to understand, interpret and react to human language. NLP has changed digital marketing by providing brands of high -performance tools

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The 12 sharpest lessons by marketing managers at Fortune Media, Liquid Death, Hatly & More

The 12 sharpest lessons by marketing managers at Fortune Media, Liquid Death, Hatly & More

Every week Laura, Caroline and I can entertain today with some of today’s most innovative marketing champions. We ran the rabbit hole with people from Spotify, Liquid Death, Hafer, New Balance, Zapier, Hootsuite, the Brooklyn Nets and even the creators of Chicago’s most popular schnapps with Tirefire-Airpa networks.

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