Digital Marketing

SEO changes. We enter into a new era of search for a das AI-age and thus generative engine optimization (GEO), the practice of optimizing content for AI-controlled engines such as chatt or confusion. If we want our content to reach the right people, we have to adapt. It is not necessary to throw the SEO […]

The competition is harder than ever on today’s fast -moving market. Companies have to find paths to stand out and attract customers’ attention. Strong branding becomes essential here. The branding goes beyond logos or catchy phrases. It defines your business identity and tells the customer who you are. Successful brands such as Apple, Nike and

When he headed a marketing agency, a small army of freelancers used to be risked, missed missed deadlines and spent more time to manage people than create content and create strategies.

So you started a brand new website. The design is chic, the content is live and everything looks polished, but they are still on page 10 from Google. Sounds familiar? Welcome to SEO in 2025. The race of a new website today is not as if it were just a few years ago. The digital

When I entered my role as head of the content at Gong, I was not with a decade of the marketing experience. I came with a sales background and a lot of time to follow leads. This experience turned out to be my unfair advantage.

In today’s hyper -connected world, mobile is no longer just an option, but the standard. With over 60% of the global website traffic that now comes from mobile devices And Google’s shift in mobile indexing were never higher for companies that aim to stay competitive in the digital area. If your website is not created

You may know that your Instagram content is good, but imagine how much better it seems when it looks like 10,000 people agree.

I will never forget that someone asked me for a marketing performance -update for the first time. I had six untidy spreadsheets, no clear story and no KPI dashboard to tie everything together. I had technically seen the numbers … but not the clarity. I was not even sure which metrics were most important. Then

When I started working with B2B companies, it quickly became clear to me that it is just as important to understand how your customers make buying decisions how to know their product from the inside and outside. Here a B2B buyer travel card becomes an invaluable advantage.

Your website strategy should help promote business and marketing goals. In order for your website to work, you have to keep pace with what makes a good website today. Website trends and customer expectations change quickly. It feels like yesterday when I worked in a leading website design agency. At that time we encouraged customers