Digital Marketing

Every week Laura, Caroline and I can entertain today with some of today’s most innovative marketing champions. We ran the rabbit hole with people from Spotify, Liquid Death, Hafer, New Balance, Zapier, Hootsuite, the Brooklyn Nets and even the creators of Chicago’s most popular schnapps with Tirefire-Airpa networks.

Imagine the following: You have a cozy café in downtown Toronto. They brew the best coffee, but they don’t see many new customers. Why? You can’t find them online. Here the local SEO occurs. It makes their business visible for people looking for a “café near me”. Local SEO is a player in digital marketing

When you have seen the award -winning HBO show “Succession”, You know how dramatic and challenging it can be to be a succession plan for the next generation of managing directors. I personally worked in companies that took the succession planning seriously and those who did not do it, and the difference was strong. Accordingly

Imagine you scroll through your inbox and come across an e -mail that feels that you are only written for you, or maybe you are looking for a product online, and the perfect blog appears with all the answers you need. This is the magic of NLP Digital Marketing in action. Natural language processing (NLP)

As a marketing consultant, I work on customer accounts and make sure that your marketing works (ie earn money for business). In order to measure the marketing success, I particularly like two benchmarks: the costs per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for all Knowing in business,

Effective online marketing is essential for corporate growth in today’s digital landscape. Many companies try to control this complex world without professional help and face considerable challenges. The setting of a consultant for digital marketing can help companies avoid frequent mistakes and save time and money. Without expert guidance, companies often have to struggle with

To be a marketer in today’s landscape is equally exciting and terrifying, right? A marketing audit has never been more important. The competition is violent and with AI on the horizon it is difficult to say what the future will bring in the next five years or so. If you have not revised your marketing

In the digital age, it is of crucial importance for companies to be on the first page of the search results. But how can you make sure that your website is noticeable? The answer is the implementation of the right SEO strategies. Let us explore the ten top tactics to effectively increase your search engine

Founding a SaaS company is an exciting journey. You have developed a product that you believe in and now it’s time to share it with the world. But there is a catch: marketing. How do you get the word without spending a lot of money? Many early stages startups face this challenge. The good news

Six years ago, I directed an overhaul of content in the website that almost derailed when the product team and the sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a newcomer to newcomers – I hadn’t created a stakeholder card. This experience has prompted me