Digital Marketing

What is B2C marketing? (+ New data and trends to captivate the audience in 2025)

What is B2C marketing? (+ New data and trends to captivate the audience in 2025)

Back in the business school, consumer behavior was my favorite marketing class. I loved learning something about the psychology of marketing and spending people out as they do. No wonder that I still love B2C marketing today. But as funny it is, it is also a challenge – especially in 2025. If you unpack the

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The most important challenges that Marketing executives expect in 2025 and how to solve them (Expert Insights & Data)

The most important challenges that Marketing executives expect in 2025 and how to solve them (Expert Insights & Data)

Marketing is a wild trip trends turn overnight and it is a constant play of catching up. In 2025 it is crucial to know where to concentrate and which roadblocks could be in front of us. That is why I have given the biggest challenges that marketers expect next year and how to deal with

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Expert opportunities to optimize your marketing and advertising editions

Expert opportunities to optimize your marketing and advertising editions

I recently seen a CEO clip clip in which it was explained that marketing is often the first budget that is accelerated. It stayed with me because at that time more intelligently critical than ever. Without this, companies risk transforming themselves into inefficiency and losing the opportunities. Is your audience on LinkedIn? Then why throw

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5 tips for building an effective social media presence for your company

5 tips for building an effective social media presence for your company

Social media networks have developed into some of the most critical internet platforms for companies. More than 2.5 billion People use social media, and this number will probably increase in 2019 and beyond. While the struggle for the attention of consumers becomes more intensive, successful brands know how important it is to have a solid

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