Digital Marketing

In the past 15 years I have worked in some companies and looked back, most of them relyed on proven types of marketing methods such as paid advertisements, email marketing and SEO. These tactics still work well, but many new options and channels have performed over the years. There were also some important changes that […]

For a website for small companies, it may be an impossible task to compete with a large company website. The good news for small companies is that you can compete with you in SEO. In this blog post, I will highlight the areas in SEO in which a small website can compete against large websites.

In my early days as a solo preneaer, I often drowned in an endless list of tasks (more often than I like). Every object on my to-do list felt urgently and I was constantly pulled in different directions. At the end of every day I felt that the most critical stuff remained unattended. To express

Inbound marketing is about using the power of content and gaining new customers by creating brand awareness. The main goal of inbound methodology is to draw attention to potential customers instead of fighting their attention. For a startup, it is important to understand the best inbound marketing practices to ensure success and sustainable growth. The

What do cross-country road trips, wedding speeches and social media marketing have in common? planning. I definitely cannot help you with your road trip or your wedding speech (sorry), but I can help you create a social media content calendar to organize your next marketing campaign.

Christmas and New Year offer a great opportunity to take advantage of the holiday season. The number of people who shop online for Christmas is definitely increasing: The expenditure behavior of online buyers has grown in recent years. While online sales continue to multiply, some online sellers and marketers still have difficulty reaching their holiday

If you are a marketer, you already understand that it is not an easy business to generate qualified leads. What your visitors want from you is relevance, interactivity and usefulness. These expectations have a major impact on their ability to create high -quality leads. Visitors are calling for more than just lead general landing sites.

When it comes to videos, we often concentrate the marketers on short-form video no surprise, as this can be the most appealing format. Regardless of the length, some of the most effective marketing content I saw were in interactive videos. Although the medium of decades of board game format “Select your own adventure” can be

The analysis of the audience is a process for determining the most important features of an audience so that a relevant online marketing plan can be created and executed. A successful and personalized user experience can only be created if you develop an understanding of your audience and your needs, behavior and expectations. If you

I started Brauen During my last year at the University of Michigan, while helping students prepare for interviews.