If you are just starting with the creation of a website, I know that the use of using WordPress can feel overwhelming. We were all there, so they are certainly not alone.
Start creating, managing and optimizing your website Read More »
During my last job I was commissioned to start a newsletter and was suddenly confronted with a number of unknown acronyms: DKIM, DMARC, SPF. (Apparently this last is not in connection with sun protection?)
Here is the reason why your next newsletter will not become a spam Read More »
In view of the fact that logos are such an essential part of the brand identity, I was skeptical of using AI -Logo generators.
Should you use AI logo generators for your company? Here is my honest recommendation Read More »
Most companies incorrectly calculate their customer acquisition costs (CAC). They focus on individual sewer metrics such as 50 US dollars from paid advertisements, 30 US dollars from content marketing and 75 US dollars from the partnership without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth forecasts and
The simple formula for calculating the real CAC for all of your marketing channels Read More »
For everyone who has to struggle with the use of AI in Instagram Marketing, there is definitely the time to learn. Almost half of the marketers we asked for our 2025 State of Ai marketing report said that you are already using AI for social media. 49% use it for text-based social content and 47%
Tips from Drift Kings Medias Global Brandmarketing Manager from Drift Kings Media Read More »
You want to get to know each other via search engine optimization (SEO), but where do you start? We were all SEO beginners once.
The essential SEO tutorial for thriving at the age of the AI-controlled search Read More »
As the founder of the AI newsletter MindstreamI keep thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to appear consistently, but I didn’t want to spend hours to film, edit or set up equipment. That made me explore Ai -Avatars.
AI -AVATARE are already there, and these are the trends on which I am most optimistic Read More »
When I scrolled on Facebook today, I noticed two ads. One offered me a 20% discount in a shop that I have never heard of before. It felt in a completely accidental “Have you sent this message to the right person?” Way.
My top tips and examples to inspire your Read More »
Chief Financial Officers (CFOS) want evidence, no promise. While we marketer in impressions and commitment – sorry – the stars in my eyes – CFOs concentrate on income, risks and return.
Marketing is a paradoxical undertaking: we create campaigns for the masses, but this news is only experienced at an individual level. How does a good marketer spend it? By writing directly to a single viewer, also known as your buyer.
The definition of a buyer personality (in less than 100 words) Read More »