At 28, I thought I was building the life I had always dreamed of. I got engaged, shared it with my audience, and then took it on the journey. Over 10 million people have watched my video “Get Married With Me” across my platforms. It was one of the most beautiful moments of my life, […]
Married at 28, divorced at 29 – how I learned to master history Read More »
A few months ago I had something of a professional identity crisis. And all thanks to Answer Engine Optimization (AEO) and AEO best practices.
Response engine optimization (AEO) best practices cannot be ignored by marketing teams Read More »
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior – leading to increased engagement and sales. You can unify your CRM data and automate workflows to leverage ML for dynamic personalization, send time optimization, and predictive lead scoring without a data science team.
What drives revenue growth (and what doesn’t) Read More »
It’s every marketer’s dream: hosting a sold-out event with 10,000 attendees. There are brands begging to be a part of it. Oh, and the headliners this year were none other than Taraji P. Henson, Kerry Washington and Jennifer Hudson.
It’s all about you Read More »
Something is confusing marketers lately. (Pun at eye level is entirely intended.)
A framework for outstanding growth in the AI era Read More »
Every January, I sit down to write down my predictions for the coming year as it relates to social media and consumer behavior. And this year I noticed one trend in particular: the rise of customers to influencers.
Why brands should stop overlooking their most powerful influencers: customers Read More »
The use of AI is increasing, especially in marketing. Data from HubSpot’s AI Trends in Marketing report shows that 74% of marketers use AI in their work. With so many marketers adopting AI, it is important to recognize and address its known limitations, especially the biases embedded within them.
How to create AI prompts that eliminate bias and increase conversions Read More »
Email marketing analysis have developed further far beyond Opening rates and click rates. Today’s AI-based analyzes can predict which subscribers convert most likely, optimize the broadcast times for maximum commitment and attribute each dollar sales to certain campaigns.
5 performance indicators that every marketer should keep in mind for their sales growth Read More »
When B2B Saa’s companies decide to migrate Legacy CRM systems, one of their greatest concerns not only moves, but also ensure that their existing marketing automation -workflows are continued without interruption. A single gap in automated care sequences or lead scoring can mean lost possibilities and confused prospects, and who wants that?
A guide for B2B SaaS companies Read More »
Today’s master somehow has things backwards. But she shared one of the cleverly strategies for collaborative content and brand awareness that I have ever heard. (And I’m talking to one much of marketers, that says something.)
Why should they build relationships backwards (and how) Read More »