Digital Marketing

By now, every business, regardless of its function, size or geographical location, should be founded online. However, access to the Internet is just a start. Once a business goes online, it needs to look for digital marketing services to make an impact in its market. Today there are more internet users than ever before. Online […]

If you do business in Edmonton or elsewhere in Canada, you may be struggling with your competitors, trying to increase your sales, or looking to conquer new markets. Doing business in a big city is often difficult. Especially if you are based in a technologically advanced city that has a wide range of target audiences

Traditional marketing versus digital marketing has become a hot topic among marketers. I set out to find out the pros and cons of each and come back with my findings so you can make an informed decision about marketing your brand. I’ll go over what the two terms mean and how they work together. Then

Digital marketing is a constantly evolving field. Therefore, in addition to their professional skills, digital marketing consultants should also have some basic personality traits if they want to do good in this industry. Given that most digital services are already overcrowded, digital marketing is also reaching its saturation point. It is a common understanding that

Videos are quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective – including a video on a landing page can increase conversion rates by over 80%, and simply mentioning the word “video” in the subject line of your email increases open rates by 19%.

I had a lot of problems building content teams. Sometimes these problems resulted in complete failure. Content stalls, email campaigns fail, or new hires don’t work. Sometimes it feels easier to just accept reality and move on. “Well, this new hire wasn’t the right person for our team at the moment. We’ll do better next

Some amazing statistics for World Statistics Day 2019

An online marketing agency can be crucial for any business. You are not limited by any company’s products or services. You can target the company’s target audience from all Internet users available today. There are almost no limits to what an online marketing agency can do for its customers in the digital sector. Above all,

Artificial intelligence (AI) ushers in a new digital era in which technology integrates human intelligence into machines. Chatbots are just one example of how machine intelligence can transform the way companies interact with their prospects and customers. While these intelligent tools enjoy unprecedented popularity and provide marketers with innovative ways to communicate, it is critical

I’ve realized that to truly engage customers, it’s essential to be wherever they are – be it on social media, email, websites or even traditional channels like TV and radio. This is where a solid media mix comes into play. By strategically using multiple channels, I can deliver messages more effectively and ensure they reach