Digital Marketing

Data Standards for Marketing Are a Must, But Few Brands Have Them (Study)

Data Standards for Marketing Are a Must, But Few Brands Have Them (Study)

Do your marketing measurements and data have standards? What does that even mean? Well, that means you have a standard way to name, store and track data across the organization, they say new research (Registration required) from Claravine, a software provider and research firm Advertiser Perceptions. This could include common taxonomies for marketing data, measurement

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5 reasons why your business needs a digital marketing consultant

5 reasons why your business needs a digital marketing consultant

In today’s digital age, every business must have a strong online presence. With so many digital marketing tools and platforms available, it can be overwhelming to navigate the digital landscape and make the right decisions for your business. This is where the expertise of a digital marketing consultant can prove valuable. This blog explains five

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The future of social media marketing: forecasts and trends for the next 5 years

The future of social media marketing: forecasts and trends for the next 5 years

Social media has come a long way since its inception. It has become an integral part of our lives. As more and more people use social media platforms, companies have realized the potential of social media marketing to connect with customers, drive engagement and increase sales. With the emergence of new social media platforms and

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Marketing Content – ​​Evergreen Content: What Marketers Need to Know (Infographic)

Marketing Content – ​​Evergreen Content: What Marketers Need to Know (Infographic)

Evergreen content – ​​content that is continually relevant – is essential to maintaining consistent engagement and engaging with audiences over long periods of time. What makes it so powerful? And how can you do it? An infographic (below) from Media update covers what marketers need to know. It’s about what evergreen content is, how to

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Benefits of Hiring Digital Marketing Services for E-Commerce Businesses

Benefits of Hiring Digital Marketing Services for E-Commerce Businesses

The e-commerce industry has grown significantly over the last decade continues to expand rapidly. With the advent of digital technologies, eCommerce businesses need to keep up with the latest trends to stay ahead of the competition. One of the most effective ways to achieve this is through a’s digital marketing services reliable online marketing agency.

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