Digital Marketing

As a writer exploring the world of content management, I asked myself the same questions you may be grappling with right now: What does a content manager actually do? How is it different from being a content writer? And most importantly: could this be my next career step? After weeks of researching the role—examining job […]

A target group is a specific group of people who are characterized by their particular behavior and demographics, such as male athletes between the ages of 25 and 30. Audiences have a direct impact on companies’ marketing strategies, influencing important decisions such as where to spend money on advertising, how to attract new customers, and

A logo is what the audience associates with your brand name. It leaves a strong impression on your audience and the minds of potential customers. A great logo ensures that the audience remembers you and builds a strong association of the logo with your company. Sometimes a great logo is even enough to attract customers

I don’t know about you, but my email inbox is flooded with a deluge of automated emails. It doesn’t do much good other than give myself one more task for my morning commute – namely, mark them all as unread without reading them or logging out entirely.

Google searches have always been on the rise, and it’s definitely not slowing down! It has helped millions of businesses convert their leads into sales and has also caused many businesses to close due to ineffective digital marketing. Google’s sophisticated and complicated algorithm along with strong competition make it difficult to rank on the first

Whether you’re designing a new content campaign, launching a YouTube series, or overhauling your social media strategy, leadership will inevitably ask, “How will this impact our company’s bottom line?” Answering this question is not always easy. For this reason, I always make sure to identify my key performance indicators (KPIs) before seeking executive buy-in. KPIs

During the COVID-19 pandemic, most businesses and industries are forced to stand still, either due to the lockdown or because there is no or reduced demand for their products or services. Digital marketing can be helpful in this situation. If a business is not generating or booking revenue during the lockdown, it can seek the

As a marketing copywriter, I can tell you that writing is crucial to any successful marketing campaign, from emails to social media posts to blogs.

Here’s a frightening reality: while 88% of marketers believe that AI and automation are essential to meeting customer expectations, but they are only of use 56% of tools buy them. This discrepancy raises important questions: Are marketers investing in the wrong tools or are they simply not using their full potential? I spoke to several

Google Ads is a useful online advertising platform where digital advertising experts present their short ads, product or service offers, and other relevant content to billions of web users. When it comes to paid online searches, there is no competition to Google Ads, with millions of businesses using billions of searches every day to drive