Digital Marketing

I still remember exactly where I was when I first came across the concept of cornerstone content. It was a crisp winter morning in late December, and the sun glinted off the frozen ground… Okay, I’m just kidding, I’m just kidding. So the Cornerstone content model isn’t exactly “moon landing” material. But it has completely […]

The importance of digital marketing for small businesses cannot be ignored as it helps them generate more leads and stay competitive at a time when other businesses cannot. Both B2C and B2B companies need to explore all popular online channels to attract their target audience. These days, more and more small businesses are using social

Your website’s conversion analysis reports greeting you with a big “zero” every time you look at them can be very stressful and frustrating. You have all your digital marketing channels set up properly, you are promoting your products and services online through various advertising platforms and the traffic is coming through, but still the clicks

2025 will likely be the most interesting year yet for marketing leadership. In the past year alone, you’ve had to deal with the rise of AI, changing consumer trends, and difficult economic times. 56% of marketing leaders in our recent survey say marketing has changed more in the last three years than in the last

Social media marketing is not only responsible for ensuring that a company is only present in public forums; It is also the first step for a company to allow people to interact with their brand online. It is direct interaction with your audience that retains potential customers and drives lead generation, lead conversion and associated

The first place a potential customer might hear about your brand could be your social media, a passing ad, or even a recommendation from a friend. And if you’re one of the lucky ones, they might even visit your brand’s landing page looking for more.

Branding gives your brand a unique identity and shapes its image in the minds of the audience. It is your branding that makes the audience connect with your brand. There are some practices that you need to follow and on the other hand, there are some things that raise red flags when it comes to

Fully 60% of marketers feel that the way they spend their budget – and the ROI they get from it – is being scrutinized more today than in the past. So it’s no wonder you’ve landed here to find out how you can better optimize your social media budget this year. As a content professional

Social media has become an integral part of the business world today, and if a company does not have a presence there, it may lose many of its potential customers. That’s why it’s extremely important for even the smallest brands to leverage social media advertising and boost their content online to expand their reach and

Pay-per-click PPC is a short-term digital marketing strategy that requires advertisers to pay a certain fee every time online users click on one of their ads. These ads drive paid online traffic to your website with relevant keywords. A specific PPC campaign requires detailed research on keywords that your target audience is searching for related