Digital Marketing

While the Internet offers numerous opportunities to promote almost anything, rapidly evolving technology makes it difficult for businesses to keep up with trends. Online marketing tactics that were successful and effective a few years ago are now outdated and useless. As a business, it is crucial for you to continually review your marketing strategy and […]

In recent years, many marketers have begun to ask, “What is the future of content marketing?” And is it worth our investment?” I think that’s a fair question because a solid content marketing strategy is one of the best ways for a company to shape its brand identity, capture the interest of potential customers, and

Since its inception, the web development ecosystem has been a major player in the world of digital marketing. As the website development industry rapidly grows and evolves, incredible understanding is required to determine what is relevant and what is not. As a business owner, you cannot afford not to understand web development and its impact

I love researching content – ​​what’s better than falling down a few Google rabbit holes? (Don’t answer that.)

By now, every business, regardless of its function, size or geographical location, should be founded online. However, access to the Internet is just a start. Once a business goes online, it needs to look for digital marketing services to make an impact in its market. Today there are more internet users than ever before. Online

If you do business in Edmonton or elsewhere in Canada, you may be struggling with your competitors, trying to increase your sales, or looking to conquer new markets. Doing business in a big city is often difficult. Especially if you are based in a technologically advanced city that has a wide range of target audiences

Traditional marketing versus digital marketing has become a hot topic among marketers. I set out to find out the pros and cons of each and come back with my findings so you can make an informed decision about marketing your brand. I’ll go over what the two terms mean and how they work together. Then

Digital marketing is a constantly evolving field. Therefore, in addition to their professional skills, digital marketing consultants should also have some basic personality traits if they want to do good in this industry. Given that most digital services are already overcrowded, digital marketing is also reaching its saturation point. It is a common understanding that

Videos are quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective – including a video on a landing page can increase conversion rates by over 80%, and simply mentioning the word “video” in the subject line of your email increases open rates by 19%.

I had a lot of problems building content teams. Sometimes these problems resulted in complete failure. Content stalls, email campaigns fail, or new hires don’t work. Sometimes it feels easier to just accept reality and move on. “Well, this new hire wasn’t the right person for our team at the moment. We’ll do better next