Digital Marketing

“What do you mean AI can’t fix everything?” This conversation with a marketing executive last month gave me the impetus to create this 2025 marketing executive playbook. As I delved into data and interviewed executives across industries, I discovered something surprising: While 56% of marketing leaders believe marketing has changed more in the last three […]

Google Ads (formerly known as Google Adwords) and Facebook Ads are two of the top online advertising platforms. This is a common question for most companies. Which is better: advertising on Google or Facebook? Google is the leading search engine operator with over 3.5 billion searches per day, while Facebook is the most popular social

If you have a clothing business that doesn’t have an online presence yet, or if you’re thinking about starting a business, chances are you already have an idea of ​​the importance of being found online. In the 21st century, buyers and sellers are increasingly using the Internet to find new markets, businesses, suppliers and partners.

Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn’t decide which one would perform better. Of course, I thought, “Let’s do an A/B test!” However, our email marketer quickly pointed out a caveat that I hadn’t considered: This seemed counterintuitive at first. Surely

Digital marketing is what companies need to work on alongside their core business. It will ensure growth and allow the company to become a household name. It’s about adapting to new technologies and launching the most appropriate, trendy and effective digital marketing campaigns to market your brand effectively. There are different types of campaigns in

Creating a viral marketing video is not easy, but not impossible. Additionally, viral video marketing doesn’t always require a big-budget video as more consumers value authenticity over staged content.

Finding the right tools is one of the biggest challenges that most digital marketers face on a regular basis today. It is becoming increasingly important to be well-informed about the latest trends and applications in order to get the most out of your online advertising and promotions efforts. Ideally, you need tools that can assist

In today’s competitive world, it is difficult to attract your target audience, sell your products or services to them and convert them into loyal customers without creating a user-friendly website. Most companies lose valuable visitors to their competitors because their websites do not provide quality user experiences. Today, websites are supposed to be much more

If you are an entrepreneur and are not sure whether you need to hire the services of a digital marketing agency or not, this blog will be of great help to you. Certain signs will tell you when it’s time to contact a reputable digital marketing agency to grow your business. If you don’t make

Are you one of those entrepreneurs who believe that branding is overrated and that companies can grow significantly without branding? Well, branding brings a lot more to a business than most owners realize. It can help businesses in many situations, some of which are discussed in this blog. Brand awareness Without a strong brand campaign