Digital Marketing

How content audits help the HubSpot blog age backwards – an insight into our process

How content audits help the HubSpot blog age backwards – an insight into our process

In 2023, my team and I began work on perhaps one of the most challenging content audits ever conducted on the HubSpot blog. We have carried out content audits in the past – but not in this form. We conducted the audit in three phases: Phase 1 dealt with our oldest content. Phase 2 rated […]

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What should your new product launch’s digital marketing plan include?

What should your new product launch’s digital marketing plan include?

There are various risks associated with introducing a new product from the design phase to market launch. The entire process can be quite intimidating for businesses, especially small businesses and startups. It is estimated that around 90% of products launched fail each year. The main reason why products fail is that these companies do not

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Best Times to Post on YouTube in 2025 (Research)

Best Times to Post on YouTube in 2025 (Research)

Despite the increasing popularity of short videos, I was surprised to discover this YouTube has the highest usage among social media platforms by video marketers, surpassing TikTok and Instagram. Accordingly HubSpot blog researchYouTube was the most successful social media platform in 2023, growing 79% year-on-year. 95% of marketers surveyed said YouTube has average or high

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