Social media marketing has become both a cornerstone and a mystery for businesses worldwide. With platforms like Facebook, Instagram and Twitter dominating our online interactions, the debate rages: Is social media marketing really a worthwhile investment or is it merely a futile endeavor? While social media marketing offers incredible opportunities to reach potential customers, it […]
Waste of time or goldmine? Read More »
It’s no secret that AI is driving the growth of the marketing industry. As a writer in the marketing industry, I’ve seen it myself.
Top 5 use cases for AI personalization in marketing Read More »
Strategy consultants and agencies often have a bad reputation. Sometimes they deserve it. But sometimes they don’t. The stereotype (and some stereotypes exist for a reason) is that consultants and agencies recommend strategies that the company cannot implement. The proposed changes could be too complex, disruptive, expensive or lengthy, making them impractical. Certainly, consultants often
What to do if the optimal strategy is not optimal? Read More »
When small businesses turn to generative AI tools, it’s often to help create and refine textual content. But generative AI can also be of great help in visualization. An infographic (below) from OnDeck explores how small businesses can benefit from AI image generators. Specifically, five main use cases are considered: creating digital graphics, editing and
Most brands know – or think they do – what it takes to deliver a satisfying content experience. But what your brand believes will drive engagement may not align with what works for your audience. When assessing value, audience perception is reality. If your content experience doesn’t resonate with a person’s first entry point, you
What it takes to create a consistent content experience Read More »
The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime JunkieAnd The daily. This emerges from a recent report by Edison researchwhich was based on 2Q24 data for weekly podcast listeners aged 13 and over in the US. An infographic (below) covers the top 50 podcasts in the US
Marketing Content – ​​The Top 50 Podcasts in the United States (Infographic) Read More »
In today’s digital age, social media has become an essential tool for businesses to connect with their audiences, build brand awareness and increase sales. However, effectively navigating the dynamic landscape of social media marketing, especially when managed by professional digital marketing agencies, requires a strategic approach to ensure success. This blog discusses the most important
The dos and don’ts of social media marketing Read More »
Most things in life are only as good as their foundation. Houses, sundaes, sand castles… marketing teams.
How to choose a marketing team structure that looks good on more than just paper Read More »
When you hire architects to design a house, they don’t just hand over the interior and exterior drawings to the construction team and call the project complete. To ensure the finished product meets all expectations, they provide the team with comprehensive specifications. So why do many content marketers expect a content strategy to do all
Content governance is a must for a successful content strategy Read More »
What motivates B2B technology companies to create new content? Do motivations differ depending on the type and size of the company? To find out 10x questioned 450 marketing leaders working for B2B or B2B-B2C hybrid technology companies in Canada, France, Germany, the United Kingdom and the United States. Respondents say The key drivers of new
Marketing Content – ​​What drives B2B technology companies to create new content Read More »