Digital Marketing

This week’s champion has worked for Lou Malnati’s (pizza) and Krispy Kreme (doughnuts) and now leads the marketing team at California Pizza Kitchen (back to pizza) – making her career sound like my dream delivery job after a tough Monday.

In today’s world, no business can survive without an online presence. Digital marketing has become an essential requirement. Without it, you can’t run your business. There are many leading digital marketing companies that offer digital marketing services to businesses to help them grow. However, many people still prefer to formulate and follow a digital marketing

Loneliness in the workplace has increased since the COVID-19 pandemic changed the way many companies operate – with most moving to hybrid or fully remote working.

Nobody wants to end up on page two of Google because that is a place that no one or very few people visit. Making your business visible to online users requires ranking at the top of Google. It is the pinnacle of online business success, and without it, you cannot expect strong traffic to your

An important part of SEO is backlinks. Backlinks are links from one page of a website to another. They are like a roadmap that takes you from one page to the next with just one click. Backlinks play an important role in ranking your website. If your website content has proper backlinks, Google is more

Despite having very well-built websites with great content and 24/7 customer service, many online store owners struggle to improve their ranking on Google. They invest millions and millions of dollars in poorly worded texts Marketing strategies which are simply flushed down the drain with no sign of improvement in the customer base. What these entrepreneurs

It seems that digital marketing tactics are evolving by the hour. Every few days we hear about a new way to attract our audience. In this regard, social media plays an undeniable role. Although email marketing, affiliate marketing, mobile marketing, etc. are also worth the effort, the fruitful results of social media marketing are unmatched.

Every year, the digital marketing industry experiences huge and unexpected changes in practices that keep marketers on their toes. Even in a year as turbulent as 2021, the changes and developments in the industry have not disappointed. To say the least, we can expect digital marketing trends in 2022 to be the most groundbreaking yet.

I recently bought an adorable cable knit sweater from TikTok Shop just because I saw an influencer Post about it. The appeal that influencers of all followers have on social media users is great today. Finally, 63% of consumers are likely to purchase products promoted by an influencer they trust. In my role at Nickelodeon,

How many times have you heard that duplicate content is the worst thing you can do to your website and that Google will end up penalizing you with a lower ranking for this atrocity? What if I tell you this isn’t the case? Duplicate content will not hurt your website rankings. Unfortunately, these rumors are