Digital Marketing

21 Creative Lead Generation Ideas to Try (and Why Marketers Recommend Them)

21 Creative Lead Generation Ideas to Try (and Why Marketers Recommend Them)

Coming up with effective lead generation ideas is difficult – and I’m the worst in the world at procrastinating on this aspect of my marketing strategy. Sending cold emails and putting together lead generation lists can be difficult because – let’s face it – often people don’t want to take the time to talk. What

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Improve your content marketing funnel – this is how I create the right content for each stage

Improve your content marketing funnel – this is how I create the right content for each stage

I have a confession to make: I am a chronic review reader. I start every purchase with a Google search. To make my final decision, I rely on content – ​​both from reviewers and from companies themselves. So here’s what I know firsthand: Buyers look for different types of content at different stages of the

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