Digital Marketing

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! During my two decades as a serial entrepreneur and marketing executive, I’ve seen how each new wave of technology offers immense opportunity. And as the founder and CEO of a fractional CMO agency […]

Like most people, I hate spending money on some things, but I love spending money on others. For example, I have been known to overpay for hotels, restaurants, good wine and good food because I enjoy it. But I’m a Scrooge when it comes to things like cars or DIY tools (screwdrivers, hammers, pliers, etc.).

In the ever-evolving digital marketing landscape, it’s crucial to stay one step ahead. One of the most dynamic and influential factors in this area is social media marketing. As businesses strive to improve their online presence and visibility, understanding the complex relationship between social media and search engine optimization (SEO) is paramount. In this blog

Twitter, now renamed X, stands out from all other social media platforms. At least that’s what my experience of helping dozens of brands with their social media strategy tells me.

Americans are becoming more familiar with virtual influencers and are considering purchasing products recommended by virtual influencers. This emerges from a current survey by The influencer marketing factory among 1,000 people ages 16 and older in the United States. An infographic (below) covers the key findings the research. It examines people’s familiarity with virtual influencers,

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I love LinkedIn. It is one of the best tools for my B2B business. I truly believe that anyone working in the B2B world should be represented there.

Creating standards, guidelines, processes, and workflows for content marketing isn’t exactly the hottest job. But setting standards is the only way to find out whether something can be improved (with AI or something else). Here’s the good news: All this non-sexy work frees up time and resources (human and technical) that you can then use

There are many reasons why you don’t want to do something: “I don’t have time.” “The team only consists of me.” “Our audience needs new content.” But are these the real reasons? Or are they excuses to allay your fears of the unknown, the unexpected and the unknown? If the latter, try some of these

Traditionally, marketers focus on selling products and services using sophisticated messaging. However, over the last decade they have increasingly embraced lo-fi, authentic content and experiences. An infographic (below) from Giraffe social examines the shift from product-centered to people-centered marketing. It’s about how social media influencers have sparked this revolution – and how your marketing can