Digital Marketing

It’s no secret that live streaming saw a resurgence during the COVID-19 pandemic lockdown. It proved to be a valuable tool for making and maintaining human connections when I hosted in-person webinars and virtual meetings at my last company—and it hasn’t slowed down. Market Research Future Predicts that the live streaming market in the United […]

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! Who remembers putting together a mix CD or – get ready to say this a long time ago – a mixtape? Long before the endless playlist options offered by Spotify, Apple Music, and

In a world where the internet is accessible to everyone, your online reputation can make or break your brand. If not managed properly, a single negative review or comment can damage your brand image and cause potential customers to lose trust. The rapid spread of negative information further exacerbates the problem. Once trust is lost,

We marketers know that developing a marketing strategy is critical to effectively nurture our customers, improve our company’s bottom line, and increase the ROI of our efforts.

Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus explores how to do just that through the use of content and social media. Faus, an expert in the field, delves into the nuances of developing a thought leadership strategy that not only relies on metrics

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! The bad news is that marketing isn’t going to get any easier in 2024. The good news is that if you use these three predictions to work both smarter and harder in the

In an age of rapid technological advancement where information is just a click away, a strong online presence is crucial for businesses and individuals alike. One of the most important factors in online visibility is search engine optimization (SEO), the art and science of ensuring that your website ranks high on search engine results pages

Welcome to Break the blueprint – a blog series exploring the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they grew or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and influence your own success.

The mobile revolution has changed the way we live, work and interact. In today’s fast-paced digital landscape, where smartphones have become an extension of our hands, companies must adapt their strategies to effectively capture customers’ attention. Traditional marketing techniques no longer produce the desired results in the mobile age. Customers are bombarded with a wealth

The 2024 B2B Marketer Playbook