Digital Marketing

Most things in life are only as good as their foundation. Houses, sundaes, sand castles… marketing teams.

When you hire architects to design a house, they don’t just hand over the interior and exterior drawings to the construction team and call the project complete. To ensure the finished product meets all expectations, they provide the team with comprehensive specifications. So why do many content marketers expect a content strategy to do all

What motivates B2B technology companies to create new content? Do motivations differ depending on the type and size of the company? To find out 10x questioned 450 marketing leaders working for B2B or B2B-B2C hybrid technology companies in Canada, France, Germany, the United Kingdom and the United States. Respondents say The key drivers of new

In today’s fast-paced digital landscape, businesses are increasingly relying on the expertise of digital marketing agencies to manage the complexities of online advertising. A digital marketing agency is a strategic partner that leverages various online platforms to increase traffic, engagement and customer conversions. From creating compelling advertising campaigns to analyzing data insights, these agencies play

We are bombarded with tens of thousands of messages every day – and most of them are extensions of brand strategies.

For any successful journey, you must know where you are, where you want to be, and what paths you can take to get there. Similar to traveling in a GPS-equipped car, a content strategy roadmap can help you make complex content decisions and achieve your goal. What is a Content Strategy Roadmap? A content strategy

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“Isn’t it obvious?” How many times have you asked this question? How many times have you heard this question? In the work environment, this phrase often comes up when you realize that a request or suggestion that you thought had been communicated has not been acted upon. The Signal gain distortion (as psychologists call it)

What elements in direct mail are most likely to encourage people to take action? What types of images in direct mail do people find most appealing? To find out, researchers from… praise And Compere Media questioned 2,000 people in the United States aged 18 and older. Respondents say They are most likely to respond to

In today’s fast-paced digital landscape, building a strong online presence has become essential for businesses of all sizes. With countless potential customers just a click away, the possibilities of digital channels are limitless. But amidst the plethora of digital marketing strategies, how do companies ensure they are getting the most out of their online efforts?