SEO

Highly visible and low quality (or unhelpful) – an extremely dangerous SEO combination

Highly visible and low quality (or unhelpful) – an extremely dangerous SEO combination

As I have helped companies that were heavily impacted by the Fall of Insane Algorithm Updates in 2023, I once again heard from several website owners who were at their peak traffic levels just before the disaster. I’ll share more about this soon, but it’s something I’ve seen for a long time. And now that […]

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How to use data-nosnippet to block the use of specific content in a Google search snippet (experiment)

How to use data-nosnippet to block the use of specific content in a Google search snippet (experiment)

For some reason, I’ve recently noticed an increase in the number of website owners contacting me because search snippets are popping up that they’re not happy with. For example, Google selects text for a search snippet that it simply doesn’t want to appear in search results. The site owners didn’t know if they had any

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How to find embedded YouTube videos that are unavailable or marked as private using Screaming Frog

How to find embedded YouTube videos that are unavailable or marked as private using Screaming Frog

There is nothing more frustrating than coming across articles that contain YouTube videos that have been removed for some reason. This is extremely frustrating for users and can be easy for website owners to miss (especially for large websites). And from an SEO perspective, fixing unavailable videos can avoid UX barriers and unhappy users. So

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Here’s how to find Google Notes for your site and what these notes can say about quality, UX, the ad experience, and more

Here’s how to find Google Notes for your site and what these notes can say about quality, UX, the ad experience, and more

Google published Notes as an experiment on November 15, 2023, which is essentially a global commenting system that can appear in search results, in Discover, and now while browsing a webpage via “SGE while browsing.” It allows anyone participating in the experiment to post a note for a specific URL and read notes from other

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There is still hope for the sites affected by HCU in September

There is still hope for the sites affected by HCU in September

Google’s Danny Sullivan and John Mueller both made comments on social media that give me hope that sites affected by September’s Helpful Content update still have a chance at some recovery with Google’s next core update have. Travel blogger Katie Café Travel has been working hard on improving their website and asked whether she should

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5 ways Google’s helpful content system could evolve based on the evolution of previous penal algorithm updates like Panda and Penguin

5 ways Google’s helpful content system could evolve based on the evolution of previous penal algorithm updates like Panda and Penguin

Update March 20, 2024: Helpful content system integrated into central ranking systems.The March 2024 core update was introduced alongside a spam update on March 5, 2024, and Google announced that the helpful content system is now part of Google’s core ranking systems. This means there will be no further helpful content updates (and the way

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How the GSC Inbound Links Report Can Reveal Third-Party URLs Are Canonicalizing into Your Own

How the GSC Inbound Links Report Can Reveal Third-Party URLs Are Canonicalizing into Your Own

While helping a company that was severely impacted by multiple algorithm updates in fall 2023, I first scanned GSC reports to get a feel for the situation. And when I looked at the inbound links report, I noticed something strange about a number of links. There were some relatively high-performing referring domains in the list,

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