SEO

Google recently hosted an event that invited a small group of website owners who were highly impressed with its helpful content system. I’ll summarize some of the great blog posts and tweet threads written on this topic. Then I want to think about what we can learn from what Google representatives say. The helpful content […]

Favicons are the little icons you see in your browser tabs. If you have a lot of open tabs in your browser, they will help you recognize and find the page you are looking for. They’re important for your branding because Google shows them in mobile and desktop search results. So let’s take a closer

Did Google start prioritizing expertise over authority in September 2024? In this article, we’ll take a look at sections of Forbes and CNN that saw traffic drops. In Glenn Gabe’s latest articlehe wrote about sites that were potential targets for abusing Google’s Site Reputation Abuse Policy and were seeing declines. Google responded that this was

The latest from Google Results call was quite optimistic. Here are the parts I found most interesting. AI overviews They did it in 8 months reduced the cost of AIOs by 90%. Google sees Strong commitment to AIOs. They increase overall search usage and satisfaction. People who use them return to search more often. They

E-commerce companies are always looking for ways to improve their online presence to boost sales. The Google Merchant Center (GMC) is an important tool for this as it helps companies showcase their products across the Google ecosystem. This guide is intended to provide retailers with an understanding of GMC. It provides useful insights to optimize

It’s Halloween season and I love a good scare. Jack-o-lanterns, trick-or-treating, costume parties and a long list of horror movies playing 24/7. And this also includes classic slasher films in which Freddy, Jason or Michael Myers methodically select one actor after another. Well, that’s about what I’m currently seeing in the SERPs for larger sites

Nowadays people are not interested in cold and factual content. You want something authentic. They want conversations with people. That’s partly why Reddit takes top spots in search results because people know they’re going to read something authentic. That’s why it’s smart to create more conversational content. But how do you do that? Read this

What could be the problem if your perfectly optimized post isn’t ranking? Is the problem because your website is not available on Google or is there something else going wrong? What’s stopping your content from reaching the coveted #1 position? In this post, we’ll discuss many possible reasons why your site isn’t ranking even though

Over the years, Shopify has become a leading platform for entrepreneurs looking to leverage the dropshipping model. This approach allows sellers to offer a wide range of products without having to worry about managing inventory or logistics. If you want to take full advantage of the opportunities that dropshipping with Shopify offers, it’s important to

As a web shop operator, we continually refine our checkout process by monitoring shopping cart abandonments and conducting A/B tests. Why are some users unable to make purchases even after adding products to their cart? This article explores this question, taking into account different perspectives on abandoned shopping carts. Shopping cart abandonment occurs when online