SEO

In 2017, I wrote a post about the risks of mobile SEO issues as Google’s move to mobile-first indexing approached. This post focused more on sites running M-Dots and the various issues that could arise due to Google’s plans to use the mobile version of a page for indexing. Well, we are in 2024 and […]

It is crucial for any online store to stand out in the crowded market. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step to gain visibility and attract potential customers. AI-driven tools like Yoast SEO for Shopify have made this process more efficient and effective. SEO titles and meta descriptions are

On October 3, 2024 I gave a talk at BrightonSEO titled Expand and expand your SEO knowledge through experimentation and side hustles. In this talk, I talked about how I’ve tackled various side projects over the years that have helped me experiment with my SEO skills and incorporate what I’ve learned from these projects back

Online retailers work hard to differentiate their stores from the competition. One of the main points they should focus on is providing the best user experience. Combined with a proper SEO strategy, this can produce great results. Search engines like Google place great value on user satisfaction. Therefore, integrating UX and eCommerce SEO helps improve

It’s the moment you’ve all been waiting for: today Yoast AI Generate launches on Yoast SEO for Shopify! Yoast SEO’s AI capabilities are designed to ensure that all of our customers can benefit from smarter SEO solutions that save time and effort. The tool is perfect for giving your content the final SEO touch. What

At Yoast, our mission is “SEO for everyone” and we believe Shopify merchants can benefit greatly from SEO. That’s why we developed an app to help you attract more people to your online store: Yoast SEO for Shopify. This app stands out from the crowd because we developed it with a team with years of

Bing finally released it XML sitemap coverage report in Bing Webmaster Tools, which is a great addition for website owners. You can use the report to check indexing levels based on URLs submitted via XML sitemaps. This is similar to what Google offers in its coverage reports, but it’s great that another major search engine

Based on what I see with sites heavily impacted by HCU and what Google explained in its April documentation update, the combination of unhelpful content and poor UX can be an extremely problematic combination for site owners. Update: 10/2/23:Included in delivery a section via Google’s latest blog post on web.dev about how to serve ads

The last two months in Google Land have been one of the most volatile times in the search industry that I can remember. Google has published it Extensive core update in Augustthen a powerful, helpful content update in September, then this Extensive core update in Octoberand also jammed in one Spam update which overlapped with

Including tips and recommendations to help website owners navigate the AI-UGC triple (detection, volume and speed of low-quality AI user-generated content).) The term “low-quality user-generated AI content” is a chatty term, but it is an important issue for website owners who allow UGC to be published on their websites. And I’ve encountered several difficult situations