SEO

Here’s how to find Google Notes for your site and what these notes can say about quality, UX, the ad experience, and more

Here’s how to find Google Notes for your site and what these notes can say about quality, UX, the ad experience, and more

Google published Notes as an experiment on November 15, 2023, which is essentially a global commenting system that can appear in search results, in Discover, and now while browsing a webpage via “SGE while browsing.” It allows anyone participating in the experiment to post a note for a specific URL and read notes from other […]

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There is still hope for the sites affected by HCU in September

There is still hope for the sites affected by HCU in September

Google’s Danny Sullivan and John Mueller both made comments on social media that give me hope that sites affected by September’s Helpful Content update still have a chance at some recovery with Google’s next core update have. Travel blogger Katie Café Travel has been working hard on improving their website and asked whether she should

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5 ways Google’s helpful content system could evolve based on the evolution of previous penal algorithm updates like Panda and Penguin

5 ways Google’s helpful content system could evolve based on the evolution of previous penal algorithm updates like Panda and Penguin

Update March 20, 2024: Helpful content system integrated into central ranking systems.The March 2024 core update was introduced alongside a spam update on March 5, 2024, and Google announced that the helpful content system is now part of Google’s core ranking systems. This means there will be no further helpful content updates (and the way

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How the GSC Inbound Links Report Can Reveal Third-Party URLs Are Canonicalizing into Your Own

How the GSC Inbound Links Report Can Reveal Third-Party URLs Are Canonicalizing into Your Own

While helping a company that was severely impacted by multiple algorithm updates in fall 2023, I first scanned GSC reports to get a feel for the situation. And when I looked at the inbound links report, I noticed something strange about a number of links. There were some relatively high-performing referring domains in the list,

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Does Google know if the content is accurate? A review of a site that is struggling to rank behind potentially inaccurate and unhelpful content.

Does Google know if the content is accurate? A review of a site that is struggling to rank behind potentially inaccurate and unhelpful content.

Why is this site ranking poorly behind a site with less helpful/accurate information? We dug into the treasure trove of information provided to us in the DOJ vs. Google case Trial exhibitions And Testimonials to learn more about how search works. (The afternoon of the 24th day is the Pandu Nayak testimony that I can’t

Does Google know if the content is accurate? A review of a site that is struggling to rank behind potentially inaccurate and unhelpful content. Read More »

How to bulk export merchant listing data from Google Search Console (GSC) to Excel via Analytics Edge

How to bulk export merchant listing data from Google Search Console (GSC) to Excel via Analytics Edge

Don’t settle for the thousand-row limit in GSC. In this tutorial, I’ll explain how to get all of your Merchant Listings data from GSC, while also describing some other ideas for working with the data through Analytics Edge. Merchant listings can be incredibly powerful for eCommerce merchants. These are free product listings that often appear

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The March 2024 Google Core Update and how the transition from Google’s helpful content system to the core ranking system should work.

The March 2024 Google Core Update and how the transition from Google’s helpful content system to the core ranking system should work.

I cover the old HCU(X) cLasifier, site-level quality algorithms, counterbalancing systems and how the transition was as smooth as a bed of razor blades… This is the first post in a series about Comprehensive March 2024 core update. The update was one of the largest and most complex core updates Google has ever released. The

The March 2024 Google Core Update and how the transition from Google’s helpful content system to the core ranking system should work. Read More »

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