Favicons are the little icons you see in your browser tabs. If you have a lot of open tabs in your browser, they will help you recognize and find the page you are looking for. They’re important for your branding because Google shows them in mobile and desktop search results. So let’s take a closer […]
Make sure you stand out! • Yeast Read More »
Did Google start prioritizing expertise over authority in September 2024? In this article, we’ll take a look at sections of Forbes and CNN that saw traffic drops. In Glenn Gabe’s latest articlehe wrote about sites that were potential targets for abusing Google’s Site Reputation Abuse Policy and were seeing declines. Google responded that this was
Areas of websites that had no connection to the brand were affected Read More »
The latest from Google Results call was quite optimistic. Here are the parts I found most interesting. AI overviews They did it in 8 months reduced the cost of AIOs by 90%. Google sees Strong commitment to AIOs. They increase overall search usage and satisfaction. People who use them return to search more often. They
The most interesting takeaways for SEOs from Google’s Q3 2024 earnings call Read More »
E-commerce companies are always looking for ways to improve their online presence to boost sales. The Google Merchant Center (GMC) is an important tool for this as it helps companies showcase their products across the Google ecosystem. This guide is intended to provide retailers with an understanding of GMC. It provides useful insights to optimize
A Guide for Ecommerce Merchants • Yoast Read More »
It’s Halloween season and I love a good scare. Jack-o-lanterns, trick-or-treating, costume parties and a long list of horror movies playing 24/7. And this also includes classic slasher films in which Freddy, Jason or Michael Myers methodically select one actor after another. Well, that’s about what I’m currently seeing in the SERPs for larger sites
Nowadays people are not interested in cold and factual content. You want something authentic. They want conversations with people. That’s partly why Reddit takes top spots in search results because people know they’re going to read something authentic. That’s why it’s smart to create more conversational content. But how do you do that? Read this
How to Write Conversational Content • Yoast Read More »
What could be the problem if your perfectly optimized post isn’t ranking? Is the problem because your website is not available on Google or is there something else going wrong? What’s stopping your content from reaching the coveted #1 position? In this post, we’ll discuss many possible reasons why your site isn’t ranking even though
No ranking? 12 Reasons Your Page Is Not Showing • Yoast Read More »
Over the years, Shopify has become a leading platform for entrepreneurs looking to leverage the dropshipping model. This approach allows sellers to offer a wide range of products without having to worry about managing inventory or logistics. If you want to take full advantage of the opportunities that dropshipping with Shopify offers, it’s important to
Dropshipping SEO Makes Your Shopify Store Successful • Yoast Read More »
As a web shop operator, we continually refine our checkout process by monitoring shopping cart abandonments and conducting A/B tests. Why are some users unable to make purchases even after adding products to their cart? This article explores this question, taking into account different perspectives on abandoned shopping carts. Shopping cart abandonment occurs when online
Understanding Cart Abandonments • Yoast Read More »
In 2017, I wrote a post about the risks of mobile SEO issues as Google’s move to mobile-first indexing approached. This post focused more on sites running M-Dots and the various issues that could arise due to Google’s plans to use the mobile version of a page for indexing. Well, we are in 2024 and