To be honest, I was a AI critic. When Chatgpt came out for the first time, I tried a few chatt input. The edition I got was often the surface level and sometimes inaccurate. I came to the conclusion that it would take more time to work on work than to do it from the ground up.
The main problem? My input requests looked like: generic inquiries that gave generic answers.
When the models improved and I learned to ask better, everything changed.
It turns out that today’s chatgpt can do a lot: If you do the internet, give me a 7/10 draft, analyze posts, generate ideas and identify blind stains.
The catch? To do all of this, you have to ask it correctly.
I have tested hundreds of hours that can give me usable designs and implementable marketing knowledge. So if you have to struggle with the effective use of AI, I have covered them. This article leads you through the 33 of the best chatting, which every marketer needs in his toolkit.
Table of contents
What is chatt?
Chatgpt is a conversation -Ki tool that started by Openai 2022. It uses natural language processing to understand text and voice requests, to draw relevant information from the web and to give you contextual answers.
The basic version of Chatgpt is free of charge, with some restrictions for model use, file -uploads etc. There are two paid versions: Chatgpt Plus (20 USD/month) and Chatgpt Pro ($ 200/month). Every animal unlock advanced models and functions such as Sora and custom GPTs.
Pro tip: If you are just starting with chatt, I would recommend testing the plus version and updating if necessary.
What is a great chatty prompt about marketing?
As with every chat bot, the output of chatgpt is only as good as the input, which means that a not so good entry request provides a not so good answer. Therefore, I urgently encourage you to be specific, clear and rich to get the best out of chatt or another chatbot.
Here is an example of a vague chatt prompt:
“Write a social media contribution about Nike shoes.”
Here is what Chatgpt generated in answer:
“Increase your game with the latest Nike kicks!
This answer is not terrible, but it’s as vague as the request. No special features or advantages of wearing Nike are mentioned. I could remove “Nike” from this post and replace it with other sports shoe brand.
Here is a more specific prompt:
“Write an Instagram picture signature in which we advertise our summer line of Nike shoes. The caption does not have to be longer than 125 characters and should mainly focus on the dri-fit fabric of the shoe and how it welds from the skin.
And here is Chatgpt’s answer:
“Keep cool and comfortable all summer!
The new answer details Nike, the season and the unique function of the shoe. Like the command prompt, it is more robust and optimized for a specific social media channel.
Speaking of social media, here is a fun fact. Breeze, our AI solution, contains similar functions as chatt, such as. B. his social media agent. Social media agent analyzes performance, industry data and best practices to create content in social media.
Fast statistics about AI and marketing
Last year I saw a drastic change in relation to the approach to the AI (I myself!). Marketers have transferred themselves from resistance to AI or used them passively to actively involve them in their daily workflows.
Based on Drift Kings Medias recent AI reportMost marketers think it’s time to go to AI.
- 66% of the marketers worldwide and 74% of American marketers use AI in their roles.
- Marketers tend to prefer certain AI tools compared to others: chatbots such as Gemini (40%), image generators such as Dall-E (40%), video/audio processing tools (36%) and audio generators (33%).
- 64% of the marketers used AI to increase productivity at work.
- 55% of the marketers who use AI rely on writing, but emphasize the need to look for accuracy and prejudices.
- Apart from writing, marketing primarily use KI for deep research (47%), marketing automation in direct messages/SMS (41%), creation of media content (38%) as well as data analysis and reporting (36%).
- Chatgpt is the chatbot of choice for marketers (88%), followed by Gemini (52%), Copilot (44%) and Meta Ai Assistant (28%).
- 77% of the marketers say that AI is effective in personalization, which leads to better brand loyalty and sales.
- 67% of companies plan to increase their investment in AI, the focus on the development of internal AI tools for productivity.
- The marketers cited better data knowledge (39%), advanced personalization (39%) and ROI improvements as the main advantages of AI use. The most important AI disadvantages included data protection concerns, learning curve and training budgets.
8 Basic Chatgpt input requests for marketing
1. “Generates (Number) blog ideas for (product or niche) for (audience) in different phases of your buyer trip. Add the content angle for every idea for which it is, and suggested keywords.”
Why I use this entry request: When I planned campaigns, I would like to add content ideas for every phase of the customer funnel. Sometimes I am stuck, try to find fresh angles for a certain level, so I use this request to give me ideas.
2. “Delete (copy/picture) for river and sound based on the previous articles and messaging guidelines.”
Why I use this entry request: I often use chatt as my editorial assistant. I usually throw rough ideas and point to an input request and then ask you to organize and polish them. Of course, I don’t use the newly wrap -up battime, but it helps me to structure my thoughts.
3. “I attached my article structure and an (industry report). Extract certain knowledge and data from the report to support the article. The source page can be displayed for any information so that I can quote it.”
Why I use this prompt: This prompt is a lifesaver because I do not read a 60-page report to find a relevant data point. You can quickly extract data points from long reports and contextualize them with this entry request.
However, make sure that you have always checked the source, since Chatgpt can sometimes make up facts.
V.
5. “Here is a transcript of a call (transcript). Collect the most important snack bars, action elements for every stakeholder, the deadlines and all follow-up questions together.”
Why I use this entry prompt: I find this command prompt for the client and internal calls incredibly useful. Marketing calls often deal with a wide range of topics -social media, budget assignments, urgent customers -e emails and more. It is easy to lose track of who is responsible for what. Then put a whole recording to put together information. Instead, use this prompt to get a practical summary of all important points.
6. “Create a social media calendar based on the following content columns: (columns) for (product). In view of the type of our product, you analyze which social platforms offer us the greatest traction (goal).”
7. “Act as a senior advertising strategist. Create a 90-day advertising campaign for (brand, company or service) targeting (target group). Close important messages and slogans, advertising channels and sample ad copies.”
8. “Circling a 5-email sequence for new subscribers who have downloaded (lead magnet). Follow a value-oriented approach that builds on every topic in lead magnets.”
As soon as you have completed an overview of your e -mail sequence, use HubSpot’s Free Ai -E -Mail author to design effective e -mails in seconds.
5 Chatgpt input requests for business activities
1. “Identify trends in (industry) in the past 6 months. Make sure that this research is with data images (announcements, changes in guidelines, macarodates, etc.) and sources of link. For each trend, analyze potential effects on the buying behavior of the customer.”
2. “What are the most common pain points for customers in (niche) in every phase of the purchase process? Submit content angles and strategies that deal with every pain point and of course move them to the next stage of the purchase process.”
You can provide data from your sales team for more targeted recommendations. Use AI to group objections or questions from your buyers and filter them according to priority. Then feed them in this command prompt for strategies to answer every question.
3. “Research (competitors) about forums, social media and customer reviews. Create a SWOT analysis of your best functions. Based on gaps in your product, you suggest functions that we can include for (product).”
Here I would create a project and add documents about our product and competitors as a context. This gives Chatgpt enough context to return valuable feature suggestions.
V.
Since you read an article about chatt input requests, you should also consider other automation options. The above entry request helps you to work through your business bottlenecks and to automate repeating tasks.
If you are stretched thinly and want an all-in-one automation solution, examine tools like Drift Kings Medias breeze. With Breeze you can automate several marketing departments across the entire marketing departments and give a clear overview of what works on the scale.
5. As a management consultant with deep industry experience in (industry), especially for small business owners. Create a clear and convincing mission statement that emphasizes our purpose, our basic values and our promise of value (your company).
7 Chatgpt input requests for the creation of content and social media
As a full stack marketer for technical brands, social media is an integral part of my job. While the creation of content for brand awareness and the driving of top-of-funnel leads is powerful, this can be repeated quickly.
I have to constantly switch between the audience, branded and founders’ voices and platforms. So when creative blocks are hit, I often turn to AI to help myself, promote or refine my letter.
Here are some of my favorite requests.
1. “Here is a Hooks library that has worked for my customer: (Hooks). Please carry out an emotional analysis of this hook. For every new social media contribution, I want you to refer to this analysis and write the hooks in a similar style.”
2. “To transform this blog post into 10 LinkedIn contributions. Vary the format: story-controlled, data-oriented, questionable, controversial setting, instructions. Each contribution should have an important learning for the (target group).”
For this prompt, I would also like to record 2-3 examples of powerful LinkedIn contributions (either my own or a competitor), so that Chatgpt understands the style I want.
3. “Write a blog post supported with 1000 words. Use data, expert quotes and examples in practice. Add the following keywords to the heading, signature and body sales.”
4. “Analyze YouTube videos in (industry). Using best practice from your analysis, write a YouTube script about (product, blog, company, etc.).
5. “Give me a 5-part Instagram story sequence for the start of (product). Every story should aim at the pain point of an audience and build on the previous one. The goal is to drive more visits on the target page.”
Add all product documents and the target page for this command prompt.
6. “Create a content strategy for an X account in the (industry). The strategy should include contents, positioning and various niches to which we can target. Contain content ideas with formats that cut well to X.”
7. “Set five themed ideas for a podcast with (guest) that has specialist knowledge in (niche). Each topic should have an important take -away for the audience. Please give up five potential questions that I can ask in any subject idea to achieve this goal.”
5 Chatgpt input requests for analytics
1. “What are the most important KPIs for an advertising campaign on which (goal) for (audience demographic data) focuses. For the context, this campaign is carried out (duration) with a budget of (budget).
2. “I have attached my social media marketing data below in the last 3 months. Which content types, publication times and formats achieve the best results?”
3. “Here are the top performance newsletters in (industry) with the highest open rates. For each newsletter, analyze subject lines, content structure, sound and CTA placement. Present this analysis in a report with the most important take away for the newsletter strategy of our (product).”
4. “I would like to test my (copy/e -mail/target page) for (audience) to achieve (goal). Which variables should I take into account and how should I structure this experiment?”
5. “Analyze the performance of our last campaign with the data (specific time frame). Compare your performance over important metrics and recommend the approach to be continued for better results.”
8 Chatgpt input requests for e -mail campaigns
Chatgpt is a great tool to generate subject lines for e -mails and analyze the campaign performance. I used it to personalize copies for cold emails, to segment my audience and find with low Effort and high ROI optimizations for existing campaigns.
1. “Suggest (number) Subject lines for a holiday start of (product).”
2. “Which type of subject lines is best suited to increase the open installments? Create five examples of (product or service) based on each type.”
3. “Structure of an A/B test plan for a (business) campaign. Contains a hypothesis, variable and metrics.”
V.
5. “Designing a new commitment email for subscribers who have not opened our emails last month. Write a subject line operated by curiosity in which you are opened.”
6. “Here is an e -mail in which (y) opened, but only (x) clicks: (attach e -mail content). Write it down to optimize the click rates.”
7. “Create a 5-day email greeting sequence for (audience) that has just registered for (lead magnet). The aim is to build on the information in the lead magnets and convert it into a loyal reader.”
8. “Here are the public data of my customers: (data). Segment of the target group based on buying behavior, demography and interests.”
I have found that these input requests do best when I give a chatt context about my subscriber base -things like how and why you have registered, previous interactions with my e -mails and where you are in the customer trip. Ask Chatgpt to act as a “e -mail marketing expert” while answering these input requests.
I also add e -mails that have been well dismantled as a context in the past. If you start over, competitors -e emails can also be a good reference.
How to use this marketing chatt input requests
Chatgpt is a fantastic tool, but it’s just that – a tool. To use it effectively, you have to understand how it works and what you can do.
Here are six tips with which you can optimally use these marketing chatt input requests.
1. Understand what type of output you want.
I often treat Chatgpt as my internship. It is able to produce great work, but only if you guide them correctly. To do this, you must have an understanding of what you should achieve.
For example, we take social media content. If you do not understand the current platform trends or the brand voice, accept the AI. Then they will be frustrated if the content falls flat. AI works best as a execution machine; The strategy and direction must come from you.
Pro tip: For the best results, I give Chatgpt a clear list of goals and examples of what the final edition should look like. Then I work with him through a feedback loop to refine his answers.
2. Select the right model.
Not all AI models are the same. If you use chatt as much as I do, you have probably seen different model options in your interface:
Each model is trained for a specific task, so that switching between them can drastically improve. Here is what I prefer to use:
- GPT 4O-my contact point for everyday tasks with low lifts. Can write general writing, summaries, etc.
- GPT O3 – Best for research tasks such as data analysis.
- GPT 4.5 – is well suited for creative writing and strategy.
- GPT 4.1 – Great coding assistant because it follows the instructions for a T -shirt.
Openai often (and also publishes new ones) updates this models, so that my recommendations are not carved into stone. If you want more current data, you can refer Livebench industry -Benchmarks.
3. Give the tool a lot of context.
When I say, give chatt a lot of context, I mean overboard here. Chatgpt is a robot – an intelligent robot, but a robot. You have to explain what you are looking for.
Think:
- Your ideal customer profile and the funnel stage.
- Messaging or tone guidelines.
- Existing winning content or campaigns.
- Specific results such as “X versions of the heading” or “X ideas”.
- Everything you could include if you have commissioned this to a team member.
You can also ask Chatgpt whether information is missing to do your job well.
I rely on Chatgpt’s project function so that I do not have to attach all of these documents repeatedly. You also add specific chats to a project, so that it contains the full context of previous instructions.
My advice? If you work regularly in certain types of tasks or marketing campaigns, you should set up custom GPTs. User -defined GPTs have permanent instructions (differ from your account settings) and are trained for a very specific task. You can even share these custom GPTs with your team.
Setting up a custom GPT is quick and easy. Click on Create And choose the chat-based building contractor for a guided experience.
4. Write specific, detailed input requests.
Another important piece of the puzzle is to write good requests. Ask questions that come to the point (how many of the input requests in this article).
As I mentioned at the beginning of the article, I learned that on the hard tour.
Instead of asking: “Which marketing tactics should I take into account?” Try to say: “I will lead to (business) in (niche). My (audience) has reacted well to news and campaigns about how I can solve it (pain point). What are some related ideas that I could try out?”
Let’s try another example. “Help me to write better subject lines” gives you generic e -mail templates that may be well received by your audience.
Instead, try to say: “I am initiating (B2B/B2C) companies in (niche). My products are seasonal, so I would like to design some e -mail campaigns. In the past, these subject lines have worked for me: (Data). I am looking for improvements to these to increase the opening rates.”
Pro tip: Give Chatgpt a certain role before immersing it in your actual prompt. Something like: “You are an expert (role) with (number of years) years of experience in creating one (what you create) (describe the audience.”
5. Work with chatt to refine the output.
The best thing about AI is that you can play with it until it generates what you need. Instead of expecting the correct answer the first time you try, give feedback.
- Feedback Example 1: If your social contribution feels too formally, say: “I’m looking for a conversation tone for this post. Here are some examples that you can imitate: (Examples).”
- Feedback example No. 2: If the campaign strategy feels too general, they say: “This could work for every company. Please go through our documents again and give specific recommendations for our (niche) with our unique distinction features.”
- Feedback example No. 3: If outputs do not make sense, say: “None of these ideas works. Try a different angle or approach. (Enter specific perspectives if necessary).”
Pro tip: A hack that works very well for me is to ask Chatgpt to give me different variations of the copy. Then I have the best elements from every reaction and combine them either or run with the strongest angle.
6. Don’t trust it as you can throw it.
While Chatgpt can help you accelerate your work, you should compete before the authorized person. I caught it when creating statistics and facts, especially in technical industries.
Once I asked to carry out an analysis of my credit cards and select those who would maximize my rewards. It missed critical details and recommended the wrong cards. I had to call the error to admit that the analysis was switched off.
Since chatt is designed so that it sounds human, it often contains a language that appears logical. If you accept what is available for the nominal value, you will ruin your brand’s reputation. Always check twice or check triple what it spits out.
Use Chatgpt in Marketing
Generative AI tools like Chatgpt change everything in the way we market. I saw enormous time savings in my daily workflow, especially when I generated first designs, transcripts and creative pictures.
However, I suspect that this is only the tip of the iceberg.
Therefore, it is a critical ability to learn how to learn well in the KI era. By using the input requests here, you can concentrate tasks with a low average on the automation of the creative aspects of marketing.
Remember: The use of this chatt entry request in your marketing workflow is an iterative process. Play around with these input requests, optimize them in your application and create your own library with what works for your company.
Time to ask.
Note from the publisher: This post was originally published in April 2023 and updated for completeness.