The Blitz project from Twitter took shape. The function published in October 2015 has already associated many users. This allows users to be part of real -time discussions about all important breaking messages, ideas and incidents. Twitter offers a new way to discuss events, natural disasters and topics – so -called moments. Find later in this post how companies can benefit from this functionality.
Currently, only the residents of the United States can enjoy in the moments. The moments option is displayed in addition to the home option above on the Twitter page. Moments are also accessible via mobile phones. It will soon be introduced to other regions of the world.
Select topics, organize and take part in topics
Your topic collection is displayed on the Moments tab. When you enter the topic, all the latest tweets, vines and other related content are displayed in front of you.
Just like the normal Twitter feed, each element within a topic can be retweeted and damned.
Real -time curators
Moments are updated in real time so that Twitter users can be changed in one topic. In the course of the history or event, moments offer the best amazing reporting. A blue point represents a new story. Follow the moment when you find it inspiring. You can see the tweets in your feed for this topic.
Breaking news content is updated by a team of Twitter editors in real time 24 hours a day. The topics are released from the unnecessary use of hashtags of users with non -related posts. This ensures that you get a high quality and most relevant story about the most important topics.
Promoted moments for companies
Business can create a promoting moment to tell your story. The moments option offers companies the opportunity to create brand stories and connect with their customers and to aim at the audience. Twitter plans to include a special property in the moments in which companies can use a chain of various tweets and periscope videos to speak their brand history.
Moment guidelines for companies
- Your initiated moment should have a clear point of view.
- Expression of the probability that it will be viral.
- Post in the right time
- Use photos
- Avoid misleading objects, biased and inaccurate information for long -term followers.