Stack of notes. A semi-finished webinar script. Open Google Docs in every tab. This is the beginning of a lead magnet story that I hear from the same age, founders and marketers with scarce budgets.
Then the plot turns:
- “I spent three weeks to design the perfect lead magnet … and receive six downloads. I’m miserable.”
- “I beat a checklist in 15 minutes. It brought 200 clues. Woo-Hoo!”
I wondered if glimmer nags have to be complicated and whether there are patterns that you and I can replicate. Guess what? I found her after I had spoken to subjects of subjects. Here are 20 examples of lead magnets that you can replicate quickly by reusing content.
Table of contents
What is a glimmeragnet?
A lead magnet is a marketing tool that generates leads by offering a long-form resource in exchange for the contact information of a potential customer. Bleimagets can compete in the form of eBooks, white papers, templates and similar downloadable assets.
Before I share lead magnet examples, we quickly check the conversion path that transforms the website visitor into leads -and roll -Mail -Mail -Marketing plays in this process.
- Call to act (CTA): This is the button that the website visitor clicks to access the resource you offer.
- Target page: Here your lead magnet records information provided by the visitor. As soon as visitors click on the CTA, you will be brought to a target page on which you can fill out a form with your name, e -mail address and other relevant information that you considered important.
- Thank you: You: You: The visitor lead now ends up on a thank you page with information where you can access your resource and is added to your mailing list.
- Kickback -E email: The kickback email is your consequences for a short time after the exchange. This E -Mail Marketing campaign begins a conversation with the leadership to deal with your company.
Any content that you have created – blog posts, guides, videos and even internal documents – can bring in new leads. The goal is to transform what you already have into a mechanical machine.
What is a good bleimagnet?
A good lead magnet is something your ideal customer really wants. I love saying that it is about hit the right nerve.
A strong must:
1. Be relevant for your audience.
Relevance beats every time. At the beginning of my career, I made the mistake of creating general templates and checklists to collect e -mails. And sure, I got registrations … but most of them never converted. You weren’t really my people.
Now I would choose topics that my ideal customer actually interests-even if it means less, but high quality leads.
An McKinsey report supports the tasks: companies that use relevance-driven personalization, generate 40% more sales than those who do not do this.
This is because people, if their offer speaks directly to the right problem, are attentive – and it is much more likely that they will convert.
2. Offer value for your audience.
As soon as you know who you are talking to, your next step creates something valuable. Personally, I always ask: Would I exchange my e -mail for this? If the answer is no, it is back to the drawing board.
Don’t tell what is already out there. Instead, offer something that you cannot google in 5 minutes:
- An abbreviation to save time
- A frame that solves a frustrating problem
- A new perspective that is supported by its unique data or experience
For example, Drift Kings Media recently has a report entitled ” The marketing state 2025 Based on data from 1,460 marketers.
It is full of insights into the AI acceptance, the canal performance and the shifts of consumer behavior. Reports like this help to generate thousands of qualified leads and link placements in the most thoughtful media.
Why? Because they give people something that they cannot get anywhere else – real data, real snack, real value.
3. Be trustworthy.
People no longer give up their information unless they trust them.
According to the content preferences of Date Gen Report, survey, 54% of the buyers stated that they do not trust the content of low quality.
The report made it clear that only personalized, dat-bored lead magnets actually promote commitment, build trust and bring buyers closer to a decision.
In addition, nothing kills the credibility faster than a bleim lining full of typing errors. If it looks rushed or sloppy, people assume that everything else is. Therefore, I always check every guide before it goes out and get a second few eyes to give a quick look.
If something is polished and professional, it sends the message: We take care of ourselves and we know our things.
Trust is deserved with facts, clarity and respect for the time of your reader.
4. Leave your audience more.
It is a fine line – give people enough to absorb them, but not so much that they no longer need them. They don’t try to trick them, but they are not here either to solve everything for free.
A free tool or a freemium version? Perfect example. It shows its value, brings it to the door, and if you want full experience, you have to upgrade.
Actually, Product -influenced income Is the highest among SaaS companies with a self-service freemium model and accounts for around 90% of total sales.
But here is the catch: this number for companies in the lower quartile drops to only 28%Present To prove that it is not enough to simply offer a freemium plan. You have to strategically design this – give users enough to become addicted and create a good onboarding experience.
5. Sharable content.
Your lead magnet should be designed so that you can be shared slightly, because if your audience loves him and shares it, you have just triggered a mini virus moment.
For this reason 94% of the marketers use content. After proving almost every maximized one asset over several formats.
This means that your lead magnet should be built in order to penetrate the unusable pieces that can be used together together, pictures, social cards or quick videos.
As well as To put it in action:
- Hosts on a clean, independent target page with large, simple “sharing” keys.
- Create repaired snippets, tips, statistics text or visuals that are returned to the original.
- PIN or mark your lead magnets in social profiles to get a simple discovery.
- Transform it: transform it into a carousel, a short video or even a tweet series to multiply your reach.
The Semrush LinkedIn Post is a solid example:
It requires a useful piece of content-one content strategy template and transforms you into a quick, scrolling-breaking article, which begins with a relatable problem, provides the value immediately and loads the commitment with wiphable disease.
Obviously it worked: the post has been released 79 times.
If you design your lead magnet for Sharability and conversion, primary your audience to become your best promoters.
How to create a lead magnet
- Find out who you aim for and what you want.
- Create, design and name your lead magnets.
- Build your conversion path.
- Set your lead magnet to buyer personas.
- Set a schedule to update regularly.
1. Find out who you aim for and what you want.
The goal of a lead magnet is to offer something that your audience wishes for your contact information.
You have to know what User -personality They aim at this and which offer they would list.
You may have one to three people with different needs and pain points. This means that a lead magnet will probably not address all three personas.
Let’s assume that I will lead an influencer marketing agency. I could target in two types of influencers:
- Influencer #1 does not fully understand how brand partnerships work and help to build up your personal brand.
- The influencer #2 is overwhelmed by admin tasks and has no time to create content.
For the first group I would create knowledge-based lead magnets such as eBooks, guides or instructions. For the second time I would offer time-saving tools such as templates or automation checklists.
In order to shape these offers, I would check which competitors share and check my own content. If my audience is more busy with videos or asks about certain topics, it tells me exactly what kind of content you want.
2. Create, design and name your lead magnet.
After you know what your offer will look, it is the production time. You have to create and design your lead magnets.
If you do not have an internal designer, you can outsource the work or use a platform such as canvas. Your platform offers hundreds of templates that you can adapt to build your lead magnets, from books and presentation films to worksheets.
AI tools are also a great help. I often use Reve to generate quick pictures in the brand and play around with Sora for more creative or video-based content. Both are fantastic.
Here is, for example, the exact request that I gave Sora when I needed a cover for my eBook:
And here is what I got – it fit exactly what I had in mind:
Always give your lead magnet a title that is both catchy and clear enough. Do not overcome it. If people don’t get what it is at first glance, they probably won’t click.
Some solid examples:
- “The ultimate guide for partnerships between influencer fire” tells them exactly what they get.
- “10 email templates that actually receive answers” are benefited and easy to scan.
- “The checklist that every new founder needs” is short, clear and useful.
3. Create your conversion path.
The next step is to create your conversion path, which must contain your target page, thanks to your thanks, your form and your email sequence.
Starting with your target page there are some best practices to improve conversions:
- Have a dedicated target page that does not contain a navigation bar. In this way, users focus on their offer and not on the other pages on their website.
- Write a clear call for action. Your CTA should be clear, short and to the point. It should also use words that address your audience the most.
- Consider the eye scanning patterns. Users in western cultures usually follow F- and Z-Reading patterns, which is why most of the destinations are designed with important elements in these zones.
- Add social evidence. Adding reviews and testimonials on your targets give your offer credibility and can increase your conversion rate.
For your form, the two information you want to indicate is name and e -mail. Everything else is optional. However, remember that the more fields you include, the higher the probability that a user can give up the form.
Next your e -mail sequence: As soon as you have acquired your lead, you can add it to a care sequence that leads you below in the funnel. This can include additional resources such as webinars and newsletters.
4. Set up the conversion tracking.
As soon as your lead magnet is live, follow how users move in every phase so that they can identify drop -off points, optimize messaging and increase conversions.
Here is what you should pay attention to.
- Landing Page behavior: Side view, scroll depth, time on page, bounce rate.
- CTA: Clicks button, click rates.
- Forms interactions: Form views, submissions, field drop.
- Transport sources: LinkedIn, e -mail, search etc.
- Conversion rate per step: % of the users who progress from the target side – Send form start – Send – thank you.
Pro tip: Use Drift Kings Medias “Analyze data” analyze form introductions “ Guide to view side views, submission counts and conversion rates for each form.
4. Look at your bleims of buyer personas.
As soon as your bleimagnet is finished, it is time to put him in front of the right people.
I always start the real problems that my ideal customers try to solve – not what I do want to say, but what they are already search.
Let us assume that I will lead a fitness business and you speak with three very different personas:
- Sarah Is a busy mother in her 30s who tries to lose baby weight.
- Mark is a college athlete who focuses on building muscles.
- Barbara A pensioner works on flexibility and balance.
If I now write something like “10 quick and simple workouts for busy mothers”, that’s perfect for Sarah – but Mark and Barbara will roll past it.
The same applies to “5 protein -packed meals for muscle gain”. This is great for Mark, but not relevant for the other two. And “Gentle Yoga poses for seniors?” A total miss for Sarah and Mark, but just right for Barbara.
Take it? If you create a lead magnet, you have to design it for a single persona. This means a topic that is specific and relevant.
Here is my short checklist how you select topics to advertise a lead magnet:
- Solve a real problem. Do not give up the General Council. Enter the actual pain points that your audience has to do with At the moment.
- Get ultra -specific. “How to expand your business” is okay. But “5 ways that plumber can book more jobs this summer”? Much better.
- Share real evidence. People love numbers. Use your own data, case studies or customer profits whenever you can.
- Make it implementable. Get steps that you can use today.
- Write a strong heading. “Double your sales in 30 days” beats “increase your sales”.
- Promote where it is important. Go where your audience hangs around.
- Create urgency. A sensitive bonus or a time period can cause someone to download it now instead of waiting until the day.
Drift Kings Media has created this to never have the committed content ideas you have created Free blog ideenerator. Use it to generate content ideas that are relevant for your lead magnets. Simply mention what the lead magnet is about and enjoy content ideas in which your potential customers are interested.
5. Reface a schedule to be updated regularly.
Depending on the type of lead magnet, experts advised me to remind me of updating it every 6 to 12 months.
Let us assume that you issue a report about 2023 Data Science salaries. Now that it is in 2025, it is much overdue for updating. Ideally, you would move in updated figures from last year – or even better, some early data from the first half of this year if it is available.
If you don’t do this, the whole thing feels stale. Nobody wants to download outdated content.
I also make it a hint to read every feedback. When I sent a survey or received comments from leads, I go through them.
A small comment or a little question can easily trigger a new idea. Sometimes I just update what I have. In other cases, I create a completely new lead magnet that corresponds to that, according to which people are looking for.
5 examples of bleimagnet
1. Sales report from Drift Kings Media
What I like: The copy makes the reader’s biggest challenge – to remain competitive in a loud sales environment. It leads with a credibility -hook (over 1,400 sales professionals) and then provides specific reasons for the care: introduction of AI, data confidence, team talling and repetition.
A free PDF is a data-rich guideline supported by the research amount that shows which top performing sales teams make different. The topics include the effects of AI on sales, No. 1 growth tactics in 2025 and what causes trust problems in the sales data.
This lead magnet is built for sales leaders, Revops professionals and B2B strategists that need fresh benchmarks and clever insights to steer their next big step.
2. Your first $ 100k
What I like: This landing page relativity näfern. It begins to call the reader’s exact thought process – the fault of a impulse purchase or the question of where your money went. It is casual, sharp and emotionally precise.
The tone is in a nutshell by Tori Dunlap’s brand: honest, without giant money education.
Tori Dunlap is the founder of Your first $ 100kA money and career platform for women. She is known to enable young women to take control of their finances with a clear, fashion advice.
This free 1-hour workshop contains tips on resistance to impulse purchases, save more intelligently and the feeling of where your money is going.
This is done for Millennial and gen z women who are fed up to feel out of control with their money. The news avoids financial jargon and instead supports itself in empathy, trust and community. In addition, the urgency of a live countdown adds an intelligent FOMO level that promotes quick registrations.
3. Drift Kings Media website Grader
What I like: The Grader helps you to identify potential problems with your website And Offers a solution to fix it.
Another interactive bleimagnet that you can consider is a Grader or a calculator.
Drift Kings Media offers a website grade that takes seconds to scan your website and offers a score based on performance, mobile experience, SEO and security.
After providing your e -mail and website, you will receive a detailed report on the performance of your website and a corresponding course based on your results.
4. Henry Schein one
What I like: Henry Schein’s quiz hits the brand by making a common problem into simple, interactive experience. Instead of offering a static PDF, it brings users to a number of questions that feel more like advice than a download.
You only get your personalized results after you have filled out the form, which makes the exchange of value feel completely fair.
This rating quiz includes things like acquisition of patients, digital presence, online reviews and commitment.
It was built for the owner and office manager for dental practice who would like to have a brief review of how to market their marketing without a long report. The quiz enables Henry Schein to qualify leads that are based on answers and at the same time have his expertise with immediate, personalized tips.
5. James Wedmores Free Business Building Training Series
What I like: The language is personal, casual and full of curiosity (packed (packed“Step by step”, “brand new offer”, “how it unfolds”). It is designed in such a way that it feels like insider access what makes it irresistible.
You will get access to a free audio series with the title The chronicle courseWhere James shares his full process for creating and starting an online offer. The page also offers three other free resources that are tailored to different business phases.
With several entry points, James holds it personally, relevant and sharp. An intelligent mix of storytelling, strategy and segmentation.
15 additional lead magnet ideas for trying
1. E -Books
An eBook is perfect if you have a number of blog posts on a related topic. For example, if I run an online animal business, I can choose the following five posts from my blog to combine one eBook:
- “The 5 equipment that every puppy needs”
- “The ultimate guide for the house training of a puppy”
- “The first 6 months: what you can expect from your new puppy”
- “The puppy nutrition leader: what your dog shouldn’t eat and not”
- “The 7 things you should never do when training a puppy”
I could logically in an e -book entitled “The puppy planner: everything you need to know to prepare for your first puppy.”
This type of eBook is effective because I made the life of my website visitor easier, which should be the goal of a lead magnet.
The most successful lead magnets offer their visitors an irresistible and immediate reward, and the eBook checks the field.
Selected resource: 18 Free E -Book templates
2. Leader
If you are in an established industry, it can be difficult to create original content that has not yet been covered. If that happens, I like to build an ultimate guide.
An ultimate guide is a curated collection of the best articles on a topic. In contrast to an eBook, I have not reused my own blog posts – I link to other websites.
However, I never copy content, but I left back to the original source (This is the rule, not a personal preference, by the way).
A good example here is Brian Deans “Link Building: The Definitive Guide”. He not only listed on the left; He grouped them, added the context and made it easy to follow.
Design also plays a role. His guide looks great what it feels like a resource that is worth worth a bookmark.
And if you look on the left side of the website, you will see that this content has been shared over 6,600 times. This only goes back to what I mentioned earlier – the meaning of creating a conductive magnet that is super -free.
3. Bonus packs
It is a great way to reward readers who choose to offer additional content that is not included in the original blog post.
Let’s return to the contribution I mentioned earlier, the 5 equipment that every puppy needs. Here I could offer a bonus PDF with some newer products that have been on the market since the article was published.
A solid example is Justin Welsh’s article, My full $ 10 million trip (all 23 steps). At the beginning and in the end, it offers a downloadable bonus with tools, templates and additional knowledge that was not found in the main article.
An intelligent step that turns occasional readers into committed subscribers and makes the content much more valuable and sticky.
4 .. Resource libraries
If you have already put together a solid blog post, you should offer a resource library or a guide as a lead magnet.
A resource library is a curated set of tools, tutorials or templates with which people can achieve real results faster.
The first thing that comes to mind is Ahrefs’ Academy Hub. It is invited with SEO tools, tutorials and data records that make the occasional visitors in Power users.
5. Checklists
Instruction blog contributions are only waiting to be transformed into checklists – and they could not be easier to create.
I take my blog post and simplify it into a series of list signs. Then I removed all the points that do not give any implementable advice. Then I divided the list into numbered steps so that the whole thing feels more feasible.
Bonus points if you offer the checklist in a printable format so that people can physically embroider any article as soon as they complete it. This feeling of success is a great feeling that people will write back their business.
The “Ultimate webinar checklist” out of Lifting spot is a valuable bleimagnet because it is practical.
The hosting of a webinar is that many different tasks come together at the same time. This checklist informs you about everything you have to be careful of pre-post webinar.
6. Workbooks
A workbook is a simple, downloaded and closed tool with which people can use the ideas of their blog post to their own business. I like workbooks because they learn to do people through doing, and here they position themselves as an expert.
When creating, select exercises to take off information about piece by piece. In the end, the user has a complete, useful result.
Workbooks are also a great way to lead people to their premium offers. So don’t forget to take a clear CTA at the end.
Drift Kings Media creates practical Gated workbooks Record new leads like this Free sales plan:
7. Case studies
Case studies are based on certain content, but the victories they show can really cause visitors to take measures.
I recommend that you always get the customer’s permission first. That is not negotiable. After approval, give the case study behind a form so that visitors have to leave their name and e -mail to read it.
This is a strong main magnet because it shares real success stories and builds up trust.
For example, Belkins does that well. In their case studies, the customer challenges and the concrete results of the delivered public and appointment settings are emphasized, which means that readers are transformed into leads by authentic evidence.
Selected resource: 3 free case study templates
8. Webinars
Webinars do not have to be long, collaborative presentations with several colleagues or partners.
If you have a blog post that is only a subject in which you are a expert, use this blog post as a jumping board in one of you and a colleague.
For example, if you have written an article about the latest iOS cookie restrictions, convert this article into a film presentation and present it with helpful education via a live conference platform.
You should also give insights that the audience would not only have received from the blog post.
As a bonus, you can use the webinar recording as an additional offer.
Not be totally biased, but Drift Kings Media Free Webinars Are one of my favorites because they simply dismantle complicated things, keep me addicted and always give me tips that I can actually give to work.
9. Cheat leaves
If your blog post covers a complicated topic, it may be a good idea to offer readers a one-sided sheet that you can refer to when you have to update your memory. This could be a glossary of terms or just a summary of some important points.
This type of download and keep resource takes the pressure from the readers so that they do not have to make their strategy immediately or implement them. However, the readers forces themselves to register in their list, which is the ultimate goal.
In addition, the compact format enables people to quickly put themselves on while they go through the processing process. It is a complementary instrument for an existing process.
An example I like is Canvas practical instructions.
You have quick-evidence lines such as color theory, font and branding super practical things that you can keep open during work on your designs. I used a couple myself, especially if I need a creative thrust or a quick memory.
10. Guest book
Guest blogging is one of my favorite backlink strategies, but there is usually a catch. Most websites that accept guest posts do not want you to publish the same article in your own blog. Completely fair, since Google tends to punish double content and nobody wants that.
What I like to do instead is to transform all of my guest contributions into a downloadable E -Book. Since it is sent behind a lead form, there is no problem with double content and it gives me a way to reuse the work in which I already make a lot of effort.
It is an easy way to push more value out of content that would otherwise only sit out there to work for someone else.
11. WhitePapers
Do you have an interesting survey that your team recently managed? Or do you know that your audience is looking for specific information to inform your future strategy?
In this case, use this knowledge to create downloadable reports based on your team’s research.
You may have spoken about these findings in a blog post or a recently carried out webinar. Use this content for a detailed report.
For example here is a section of Drift Kings Media’s white paper about how KI GTM operations in organizations in the APAC region change:
This type of content positions it as a credible resource in her industry and brings you so much closer to the conversion of your target group.
12. Templates
People love everything that helps them save time or skip the stress, start from the front, and templates do exactly that. No matter, e -mails, social media posts, spreadsheets or design layouts, there is always something that your audience wants, it does not have to build up.
As soon as it is made, a template is very low -maintenance. Set it up, give it behind a form and let it work for you.
Check these four brands that create amazing templates:
- Performance Offers standby processes templates for productivity, content calendar, CRM and much more.
- canvas Has thousands of free and premium templates for social media, presentations, résumés and branding.
- Lifting spot shares marketing, sales and customer service templates (such as e -mail sequences, blog surcharges and reporting actions).
- Clickup Offers workflow and project management templates that can use teams directly outside the box.
Templates are easy to produce, but they deliver a lot of value. And that makes them such strong main generators.
13. E -mail course
E -Mail courses are a simple, often overlooked way to start a course without trouble. What I like about this format is that it is familiar, simply furnished and built a lot less work than a complete course.
In addition, you have more chances of hiring your audience and leading them to become customers, much better than a unique e-book that may never be opened.
For example Steve Adcock by Think Save Rentree Put together a 7-day email course to help people found their own blog of money. He used Kit To automate the sending of the e -mails over several days, topics such as starting a money blog, selecting a domain and creating an E -Mail list.
The simple surface and the useful reporting of the platform helped him to track registrations and see how any e -mail was carried out.
14. Access to a private group
As a company, community management is an essential aspect to win branded loyalists. It can also be an effective way to generate leads. Platforms like LooselyPresent Facebook groupAnd LinkedIn Allow them to do both.
For example, Digital Olympus recently started A Digital PR channel in your Slack communityA place where people share expert quotes, pitch journalists or combine that they are presented in top publications. This type of space makes it easier to build up relationships and understand what the audience really needs.
15. Insight behind the scenes or “secret”
Although we are used to seeing videos behind the scenes of various companies Buffer, A social media planning tool.
They regularly share detailed transparency reports that show your financial data, income and even team salaries. These reports give your audience a real view of how to run your business.
By sharing this kind of content behind the scenes, Puffer builds up great confidence in her community. People feel as part of something real and open.
Not just post – convert.
If you have already made the work to create content, don’t just let it collect dust. Transform this stuff into lead magnets that attract people. I speak checklists, e -mail courses and insider tips -the type of value that makes someone hand over to their e -mail.
To get started, choose what the best way to do is choose from there. I saw first -hand how even an intelligent lead magnet that is bound with the right blog post can make occasional readers into legitids leads.
Don’t rethink it. Be useful. Be real. And let every content do more than just sit there and look pretty.
Note from the publisher: This piece was originally published in May 2018 and updated for completeness.