Since the end of 2024, large players have introduced a deep research function in the chat bot game that delivers the so-called “analysis at expert level”.
With the focus on multi -stage research tasks and more source transparency, this new ability to provide data -rich reports with applications in a variety of industries.
Let us examine what this means for content marketers.
Table of contents
What is deep research?
Deep research is a new AI tool that solves complex problems and should behave similar to a research analyst. It stands out and analyzes large amounts of text and visuals. It then synthesized the most relevant information in a comprehensive report.
One of the most useful improvements is done through better source transparency and quotes.
Since LLMS can produce hallucinations (non -existent or nonsensical objects) and in the area 60% of the queries generate inaccurate answersThe work of human editors and facts has always been crucial.
But it is more difficult to check something if the source is not obvious or if it comes from one Manufacturer linkTherefore, more transparency will speed up the processing process.
What is deep research useful for?
Generate reports With clear quotations from different sources, users can help in a variety of research roles. People in finance, science, technology, advice and of course marketing can benefit from using this iteration of AI as AI Research assistant.
This tool is also positioned as a help for entrepreneurs who want Fast access to competitors or product research. The same applies to everyday people who want to make purchases who normally contain strong investigative work (e.g. cars, household appliances, trips, etc.).
The results are not the same with a regular search. It will take a few minutes to show up, but the additional detail is worth waiting.
Is deep research free?
With Chatgpt, Deep Research is only available with paid plans (plus 20 US dollars per month and per 200 US dollars/months).
With Gemini and confusion, deep research is free. However, there are usage limits and the payment of subscribers are accessed to extended use.
Who are the most important players?
Several AI search engines have added profound research instruments, while others have research orientations (such as Econicit and compas AI) right from the start. But today I will see the big three:
Chatgpt: Best for the depth, iterative exploration and niche analysis
Chatgpt provided deep research for Pro users on February 5, 2025 and for Plus users on February 25th. It accuses the ability to interpret the information it finds and react to the search process.
Openai defines the target group as “people who do intensive knowledge work” and promises additional effectiveness when it comes to finding “niche, not intuitive information”.
Users can add a context by attaching files, including the spreadsheet. Updates are currently in the works to add data visualizations to the results.
In addition to use cases in areas such as business, UX design and shopping, Chatgpts Deep Research also has an application called “Needle in a haystack”. It is made for ambiguous queries without crucial keywords, so that in obscure television programs, which you saw as a child in just a few minutes, you can find out half -recalled scenes.
Ideal user: Researchers, strategists and content marketers who have to put down nuanced knowledge or follow ambiguous leads
Gemini: It is best for quick overviews and the integration of Google ecosystems for the Google ecosystem
Google’s Gemini added deep research on December 11, 2024. The specified goal was to create a tool that is “even better in all research stages”. Therefore, it transforms the requests into research plans, sorts to current information and then interprets custom search reports.
An important distinguishing feature is that it has an audio overview function so that you can list these reports and listen to you as short podcasts on topics of your choice. This is practical to get involved in a topic and at the same time to continue with secular tasks that your brain does not deal.
Just like Chatgpt, Gemini confirms the research plan with you before implementing it. According to this, it determines which underpasses can be completed at the same time and which a sequence is required, while the “field of thinking” makes this process more transparent for the user.
Before creating the final report, he goes through “several self -criticism” to eliminate inconsistencies and to ensure more clarity.
Ideal user: Agency -creative, SEO specialists and power users from Google Workspace
Confusion: Best for free, fast, precise research with experts -Vibes
On February 14, 2025, confused founded his deep research feature. It was designed in such a way that the way a human researcher would approach the complex tasks better. The feature reads documents and decides what to do next on what she learns about a specific topic.
It is aimed at people who need a quick analysis at expert level on complex topics (e.g. finance, health, news and beyond), but also on those who want a “personal consultant” who resembles a concierge. For example, take a look at the travel planning function:
In addition to the improved source transparency, you can see how more insight into the argument behind every choice gives. And there is clearly a more thoughtful atmosphere.
The first example “Start in London, Contining to Paris” is something for which a user probably does not need a travel planner, while the second goes beyond overcrowded capitals. A travel route that includes Slovenia, Montenegro and the Amalfi Coast sounds like a real winner.
Ideal user: Budget -conscious marketers, researchers in niche domains and everyone who needs credible, well -qualified reports
Use of deep research for the content strategy
Practical applications: Chatgpt
People who have taken over the chatgps deep research for a spin brought “questions too big for a quick search” and discovered an additional time -saving advantage: “resist the urge to fall into non -related Wikipedia rabbit holes. “”
Another important reason seems to be the improved ability of this tool to distinguish between the relevant sources and uncover factual gemstones that would take several hours.
This is largely thanks to its agentian nature:
- If Gemini follows an omnidirectional process (also known as far and wide to create a summary), “Chatgpt” carries out an iterative cycle of finding, valuation and refinement of the data “.
- If it comes up with surprising information, this thread can follow to create a more nuanced one Final analysis. “”
AI professional recommend Use the tool’s follow-up questions to refine a search and to follow the most interesting hyperlinked data points for the original source. You can (and should) the black list and the whitelist -specific sources for the next run; As usual, executing several iterations leads the most precise results.
Application for content marketers
As a content marketer who works on a strategy Industry trends and create more Data -rich reports (compared to Gemini’s broad understanding of a topic).
It can too:
- Analyze your existing content strategy
- Scan the content of your competitors
- Lean in social listening
In this way you can get some pretty details. You may want to consider messages and positioning of various competitors, but also consider the use of keywords or CTA structure.
Ultimately, this is a faster way to do this Identify these popular content gaps This can shed light on the next steps and the best possible use of resources for your brand. Ask the chatbot Compare websites can be very helpful.
Practical applications: Gemini
The Deep Research Tool from Google scans a wide range of quotations and documents. Once again it is helpful too Check the multi -stage research plan It will be presented after you have entered the prompt and you have optimized your settings. Its ability to generate insights is far superior in comparison to previous versions of Gemini and all the more compared to a regular Google search.
If you are looking for a short snapshot of the digital ecosystem of a certain brand, Gemini is a good choice. Here is the reason:
- If you already use other Google tools, integration is seamless. For example, One click transforms a report into a Google Doc. So you can quickly share and edit.
- The connection with Google Search also means that you can do it Create a deep SEO analysis This reflects the results pages that a user would see in a classic search.
Application for content marketers
I carried out Gemini’s deep research for a shoot and asked you to create a content strategy for a furniture museum. Here is the research plan that it has developed:
Although I was not super impressed, what it qualified as a fresh idea of content, it might be that it included regional specialties between branded pillars and that it had imagined to bring museum pieces into a cultural context – everything in a way that is relevant for everyday people.
Since the “show thinking” was switched on, I got it: a description of each task and a summary of the websites examined.
At the end of the five -minute process, Gemini had identified leading museums and joint topics in the way they define their missions. Then it created the final report.
I giggled about how it started with the classic clunker “in today’s digital age”, and about the fact that the mission section explained what a mission was instead of suggesting or giving some examples. But things became more precise. The suggestions for potential USPs made sense, as did the lists of prominent museums, brand columns, content formats and sales channels.
There was also a collection of successful content initiatives, including a funny Metropolitan Museum of Art Campaign that invited visitors to “twin” with certain works of art.
Practical applications: confusion
confusion Rated better To Accuracy testsAnd his longstanding focus on research can be felt. It contained already quoted sources, but the answers used to be precise. The Deep Research feature brings user -defined reports with more detailed ones. Creation can not take as little as three minutes.
Further insights:
- It uses a number of searches and continues to refine them on what it finds, similar to the competitors.
- It offers a good one Balance between a wide network and factual accuracy.
- Thanks to fewer geographical restrictions and the mission to provide AI tools free of charge, it is more user-friendly.
Confusion is a smaller player compared to Gemini and Chatgpt. Therefore, you will find fewer tutorials and quick ideas online. But it’s so easy to use that you hardly need you.
Application for content marketers
I taped the same entry request as above. I asked for a content strategy for a furniture museum with branded columns and some fresh content ideas. In fact, the process took three minutes and I got a look at the logic behind the search and some of the sources.
The generated report started with quotations:
The branded pillars were confidently outlined and sustainable, education and interactivity. The report also contained a personnel analysis that included all of experts and hobbyists to occasional visitors. Intent types were listed comprehensively, with an expected focus on digital storytelling, but also space for physical interaction and good old printed materials.
Confused also discussed content ideas and their effective execution in more detail. A material library, a narrative podcast series and a workshop for digital furniture were all included in the mix.
I particularly enjoyed the addition of museum -specific KPIs:
What’s next?
Overall, deep research promises to make a detailed analysis about AI easier than before. You have more clarity about quotes and better access to revealing nuggets that may have been overlooked by earlier iterations of the same tools. Checking the facts is faster, so that more time can be spent to familiarize yourself with sources that give the complex projects real value.
The classic advice is what you can choose: take it for a spin and find out which are best suited for content marketing in your niche.
If you appreciate a conversation style, Chatgpt always had it a focus, and it remains true for deep research. If you are an agency creativity that has to immerse yourself in the quirks of a new industry for every customer, Gemini’s audio overview could be a great tool. And if you work with a small budget in a research -heavy area, it may be the answer to do confusion.
Good luck and gladly research!