Social media has become an integral part of the business world today, and if a company does not have a presence there, it may lose many of its potential customers. That’s why it’s extremely important for even the smallest brands to leverage social media advertising and boost their content online to expand their reach and increase their conversions – definitely on Facebook. But we see many business managers asking: Does Facebook advertising really work?
Facebook advertising
As of December 2019, Facebook had more than 2.7 billion monthly active users and is currently the top rated website Ahrefs. It is undoubtedly the most popular social media site in the world, especially now that it has taken over Instagram and Whatsapp. In addition, according to a study from 2015The influence of Facebook advertising on consumer purchasing behavior is significant. In fact, 52% of consumers were influenced by Facebook for both online and offline purchases, and the percentage has since increased.
Whether for personal or professional use, Facebook is accepted by all age groups and offers companies a wide range of opportunities in the consumer market, making it one of the most important marketing tools in 2020. In short, the answer to the question “Do Facebook ads work?” is a big YES!
How can Facebook ads be designed effectively?
It is very important to understand how to use Facebook ads effectively. Facebook is an essential part of any successful social media strategy and therefore requires the crucial learning of how to target the right consumers at the right time. Additionally, it is important to remember that the effectiveness of the ads depends on various factors, such as your business niche and campaign goals.
Facebook offers businesses a cost-effective platform to expand their reach and increase their convertible leads. Still, many marketers complain that its advertising services are expensive. However, we don’t agree with that because for Facebook ads to work, companies don’t necessarily need a large advertising budget, but rather an efficient and optimized advertising campaign that reaches the target group.
One way to optimize Facebook ads is to understand the customer’s needs and demographics.
How do Facebook ads work?
Social media ads are very diverse, and while paid ads help your target audience discover your business, paid social media campaigns help companies find their target customers. And Facebook ads do the latter.
Facebook advertising works by reaching your potential customers. They each target a specific segment. People who are more interested in the product or service your brand offers.
Facebook ads can be very specific, targeting users based on their location, demographics, and profile information. An even more powerful option is to select users based on their previous purchasing behavior or website visits. Many of these options aren’t even available outside of Facebook. This peculiarity helps companies achieve a higher return on investment or, more simply, more sales.
Once the ad is created, you can set your budget and bid for each click or number of impressions you want your ad to receive.
Diploma
Facebook Ads can sometimes be extremely overwhelming for many digital marketers, especially when they have 1300 targeting options, 15 goals, and many ad formats to choose from. However, with the right experience and knowledge of your business’s consumer market, you can quickly achieve your goal through Facebook advertising.
About Reach First
Reach First is one of the most trusted digital marketing agencies in Edmonton, Canada. We support companies in designing and implementing successful digital advertising campaigns. For more information about social media marketing, visit our website or contact us today at 1-844-325-3870.