Why e -Mail -Whitelisting is important for marketers (+ detailed steps on how to do it)

As a marketer, it is one of the reasons why I think it is fun to work in e -mails that we not only send messages, but also receive them. Being on both sides is a great way to get a perspective that they experienced on their list.

As a result, I will talk about whitelists from two significantly different perspectives:

• As a recipient of e -mail marketing.
• As a marketer, send an e -mail.

Here is a current example that shows why this is important: only this week I searched for a purchase confirmation for a small Sago palm that I had ordered online. It should have been in my inbox … but I couldn’t find it. I was curious when my system would arrive – and I hoped that I had actually completed the order.

I decided to check my spam or junk folder. And guess what – it was. Sigh.

I imagine I will order from this dealer again, so I decided to use your e -mail address to Whitelist.

Further information on the What, why and how from Whitelist an e -mail, read on.

Table of contents

Why Whitelist -E emails?

As a recipient, you would like to receive the broadcast address of people and brands that you trust, the sending address of the Whitelist – whose messages you want to deliver to the inbox, not in the spam folder.

This could include:

• Family and friends.
• Schools, churches, volunteer organizations and other institutions.
• Care companies, mortgage companies and others who send them invoices.
• Publications that send you warnings and newsletters.
• Local and national companies where you buy.
• Others with whom you interact via e -mail.

The good news is that it is relatively easy to list an e -mail sender. Step-by-step instructions on how to do.

The exact process varies based on what you use to read your e -mail. We have detailed instructions for:

• Mail
• outlook
• Yahoo
• AOL
• Apple mail
• Windows 365 Desktop
• Protonmail

Why are your subscribers to the whitelist ask for their e -mail?

Now let’s record our e -mail marketers.

Many of my customers send e-mail newsletter cleaning of them are subscription-based, which means that readers pay for it. What if one of these countries ends up in the spam folder instead of the inbox? We usually hear about it.

It is a professional risk of being an e -mail marketer: At some point a message that you send ends up in the spam folder. It is inevitable.

We all know what it means when your e -mail ends up in the spam folder. Images are blocked, on the left are deactivated … but that’s not the worst. Your e -mail is much, much less likely opened, read and reacts when it is diverted to the Spam folder.

And this means that even if you have written a perfect subject line, wrote a surprisingly convincing body and had a fabulous request for the plot, it doesn’t matter. The spam folder negates all of this.

Here is the thing: it is often not your fault when your e -mail ends in the spam folder. You can follow Best practices, keep your list clean and confirm that your e -mail authentication protocols are available and confirm Despite it Let your e -mail messages send to the Spam folder.

However, you can still do one thing to ensure that your e -mails reach the inbox: Ask your subscribers, your e -mail address for Whitelist.

If an e -mail address is Whitelistet, messages that are sent by this almost guaranteed the inbox of your recipient -not the spam folder. If your readers communicate your e -mail address Whitelist Whitelist with the algorithms that control the inbox and the Spam folder placement that the recipient will trust and that you want to receive e -mails from you.

This is how subscribers bring the Whitelistin her e -mail address

There is only one way to get your e -mail address whitelisted -you have to ask your subscribers to do this. This is true whether they are B2B, B2C or something else.

A whitelist request used to be a standard component of the new subscriber -onboarding process. You see it less these days, but it is still a good thing to help your messages reach the inbox.

Here is an example: Such a note is displayed on a confirmation page when the registration was completed and/or in the welcome email (do not hesitate to copy this to copy-and the link brings your subscribers back for detailed instructions on this page):

Thank you for signing up to receive e -mails from (your brand here). Please whitelist our sender address (your sender address) to ensure that our e -mails reach your inbox. Aren’t you sure how to have an e -mail address whitelist? Here are Detailed instructions From Drift Kings Media.

Here is an example from my inbox of a welcome message with a whitelist request. It is quite lengthy and it appears in the middle of a long e -mail (see the arrow I added).

The Whitelist inquiries are not just on boarding. Many organizations contain them in every message they send as a consistent memory of subscribers.

Once again from my inbox, here you will find an example in which it is in the message at the top.

And finally you will find an example here in which the Whitelist message in the footer of each sent e -mail is displayed (also from my inbox).

The exact wording of your whitelist request is not important as long as it conveyed:

• Why whitelisting is important.
• Which E -Mail address should be whitelisted for your messages.
• How the subscriber can.

Some E -Mail tools will automatically become Whitelist -E -Mail news from senders in the recipient’s address book -others. For this reason, the detailed instructions via e -mail tool are so important.

1. Open Settings.

First you have to open your e -mail settings. Click the Roger In Mail and Select See all settings of the Quick settings Menu.

2. Navigate in the upper menu for “Filter and Blocked addresses”.

As soon as you have opened your settings, select Filter and blocked addresses On the upper bar.

3. Select “Create a new filter”.

In Gmail Mail, the whitelisting of an e -mail actually includes creating a filter, so you have to select it Create new filters Button.

4. Add a certain e -mail or a whole domain in the “From” field.

Now it is time to specify who you are whitelisting. You do this by entering a certain e -mail address (e.g., e.g. hello@domain.com) or an entire domain by leaving everything in front of the AT symbol (e.g. @ @Domain.com) in the “From” field.

The former will soften a certain e -mail address, while the latter whitelists who send e -mails from this domain sends out of this domain.

5. Click on “Create filter”.

From there you just have to click on the Create filter Button in the bottom of the window (search “next to the blue button” Search “).

6. Check “Never send to spam” in the check box.

Click that Create filter The button brings up a new window in which you actually show what you do with these e -mails. In this case you are whitelisting. You do this in Mail Mail by ticking this Never send it to spam Crate.

This ensures that e -mails that come from the sender or domain they provide never end up in spam or garbage.

As you can see, you can also add other filters here if you are relevant for these e -mail addresses.

7. Click on “Create filter”.

As soon as you have selected your filter, just click on the blue Create filter Again button, and this creates the whitelist in Mail Mail.

Note: The Standard -e -E -Mail provider for Android is Gmail. Follow the above instructions on Whitelist -E emails on your Android device.

1. Go to settings in Outlook.

Click the Roger outlook. If you select it, a drop-down menu is displayed and you will select Show all Outlook settings at the bottom.

2. Select “Settings” “Mail” in the “Settings” menu.

Click in the sidebar Post.

3. Select “Junk -E email” from the submenu.

After clicking postA submenu that is specific for post will get out. Choose Junk -E email.

4. Click “Add” on “Add” Safe Sender and Domains.

You will see the heading Secure sender and domains. Click + Add Specific addresses and domains for Whitelist.

5. Enter the E -Mail address that you desired with Whitelisted.

A field appears below Add. Just like in Mail Mail, you can either have a certain e -mail address (e.g. hello@domain.com) or an entire domain (@Domain.com).

6. Select “Save”.

Then click Save. This stores your whitelist settings and ensure that e -mails do not end up in your junk -e -mail folder in Outlook.

1. Open Yahoo Mail and register.

2. Navigate to “Settings” and click on “Further settings”.

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Find that RogerThis is the setting menu. In the dropdown menu, select the Further settings Option.

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3. Select “Filter” and click on “Add new filter”.

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On whitelist -e emails on Yahoo, you actually create a filter. So select in the sidebar filter and beat Add new filters To enter the e -mail, you would like to want the whitelist.

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4. Name the filter and add the E -Mail address.

In Yahoo you have to name your filter. I recommend something simple like “Whitelist”.

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Then set the rule for your filter. Choose because you create a white list from contains of the Filter criterion List.

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Then simply enter the E -Mail address or domain in the text field.

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5. Select to send all e -mails to “inbox”.

To ensure that these e -mails do not go too spam or garbage, select them Inbox Folder. As a result, all e -mails from the specified address or domain are sent to your inbox.

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6. Save your settings.

As always, you definitely click Save So your new settings will be saved.

1. Register in your AOL account.

2. Open “contacts”.

You will actually add new contact to Whitelist -e -e -E or Domains on AOL. This signals to the server that they trust the e -mails from these addresses.

How to open up in the left navigation area Contacts.

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3. Click the “New contact” symbol and add the E -Mail address.

Under Contacts choose New contact. Enter the name and the e -mail address of the contact. You can also enter a full domain (e.g. @ @Domain.com) in the E -Mail field.

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4. Click the “Add contact” button.

Finally you just click Add contact And you are all firm.

1. Register in your Apple Mail account.

2. Click “Mail” and then “Settings” in the menu bar.

Choose post in the menu bar and then select Prefer From the dropdown.

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3. Click on the “Regulate” tab.

Under Settings, click the Rule Tab above and select the Add rule Button from the sidebar.

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4. Enter a new description and set the rule.

Enter the description for your new rule. I think “Whitelist” or “Whitelist -E -E emails” are good descriptors.

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Settings that you have to choose to create a whitelist rule is “all”, “of” and “contains” – as you can see in the screenshot above.

5. Enter the E -Mail address and select “Inbox”.

Enter the E -Mail address or domain that you want for the Whitelist. You can add more than one address or domain if you want to apply the same rule. Just press the + Sign next to the text field where you entered the first e -mail.

Select below Move message From the first dropdown and choose Inbox From the second.

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6. Select “OK” to save.

And that’s it! Press OK Its changes in the right corner.

1. Open the Windows Outlook 365 app.

2. Navigate to “Tools” and then select “Regulate”.

Click Tools in the upper menu and choose Regulate… From the dropdown.

3. Click “New rule”.

From there, the rules you have created are displayed. If you have not yet created, it looks like the screenshot at the bottom. Click the New rule Button on the lower left side of the screen.

4. Name your rule “whitelist”.

You have to name your rule. I recommend staying with “Whitelist”.

5. Select “From” and enter the E -Mail address.

Next, choose Out of From the dropdown menu as a rule. In the next field, enter the E -Mail address or domain that you want for the whitelist.

6. Select from the dropdown menus “to” and “inbox”.

Now it’s time to choose your action. Select in the first dropdown menu Change and select Inbox from the next.

7. Click “Save”.

To save your settings, just click Save at the bottom.

1. Register in your protonmail account.

2. Click “Settings” and select “Go to Settings”.

Click the Roger How to open your setting options and select Go to settings.

3. Select “Filter” from the sidebar.

Choose filter From the sidebar and search for the Cangpan, blocking and allowing lists Signature.

4. Click “Add address or domain”.

Under the Cangpan, blocking and allowing lists Click on the subordination on the Add address or domain Button. The dropdown menu is opened from which you want to choose from Allow.

5. Choose either “e -mail” or “domain”.

Choose either e-mail or Domain. Depending on your selection, you can enter the E -Mail address or domain that you want in the field field the whitelist.

6. Click on “Add address” to save your changes.

Click Add address Save your changes. Repeat this process if you want the whitelist more than one sender.

Best practices beyond Whitelisting

As mentioned above, Whitelisting is just a tool with which your e -mail messages can reach the inbox. Here are some other resources that you recommend to help you improve your e -mail marketing.

Tips and practices for delivery capacity

Whitelisting and other ways to deliver your e -mails to the inbox instead of the spam folder fall under a roof practice, which is referred to as the availability or inbox.

Entertaining fact: The availability sounds, but is completely different from e -mails that are delivered or executed at delivery price. The E -Mail delivery rate is calculated by deducting the number of bounces from the number of e -mails sent. An e -mail can be “delivered” (ie it does not jump), but not reached the inbox (instead are redirected into the spam or junk folder or simply blocked).

E -Mail Best Practices

Pretty much everything you do – from your subject line to the way the content of your message is formatted – can affect your availability. Following the best practice is a best practice for good availability.

Entertaining fact: Your e -mail should have fewer than three different fonts. It is not the case that four writings or fonts cause your e -mail to go into the junk folder, but fewer fonts offer a less overcrowded look, which increases visual attraction and readability. And when people open and click on their e -mails, the commitment is what helps their e -mail call and their availability.

List list maintenance

Anyone who is on their list, their relationship with their company and how they deal with their e -mail messages (or not) have a major impact on their availability. Calculate and spam complaints.

Funny fact: quality is more important than quantity. It sounds impressive to have a large e -mail list, but what is really important is how committed your subscribers are, not how many you have.

A list of 10,000 with an open rate of 20% (2,000 opening) is likely to have a higher availability than a list of 100,000 with the same 2,000 openings (2% open rate). It is about commitment – also known as quality, not as a quantity.

Diploma

Hey, you did it! You now know:

• What a Weißelauded e -mail is.
• As a recipient, you want the Whitelist -e -Mail sender.
• As an e -mail marketer, you want your subscribers to be able to send your sending address at the Whitelist.
• How to ask the subscribers to ask their sender address for Whitelist (with a template language and a link to this blog post, which you can use for your own news and examples in the real world).
• How to have an e -mail sender in your e -mail tool.
• Where you can find some other best practices for the availability, beyond Whitelisting.

I hope you had so much fun reading this as I wrote -because e -mail marketing is fun and more effective if you follow the best practice in availability.

Have fun sending!

Note from the publisher: This post was originally published in April 2019 and was updated for completeness.