Whether you’re writing a blog post, designing an infographic, or creating an e-book, creating new content from scratch can be challenging, especially if you’ve never done it before.
Luckily, content marketing templates can make things easier. These templates can help you design and inspire you to develop different processes to reach potential and existing customers.
Instead of trying to master every type of content possible, reduce stress and inefficiency. Get inspired with our collection of free, customizable content creation templates. Below is a list of each type of content marketing template.
Content marketing plan templates
Content marketing is all about providing valuable information to your target audience. Templates make it easier to create consistent content and provide a visually appealing package for the relevant information you provide to your customers.
Below you will find several helpful templates to get you started Content marketing strategy.
1. Content marketing planning template
Download the content mapping template here.
You understand that you need a content marketing strategy to support the success of your inbound marketing and sales organizations. But how do you start? We’ve created a content mapping template so you can create targeted content for each stage of your audience’s buyer journey.
You can use this template to identify buyer personas, outline their challenges and needs, and collect content that provides solutions. There are plenty of targeted blog post ideas available to help you attract your audience to your website and convert them into leads.
2. Buyer persona template
Download the buyer persona content template here.
Marketing to specific buyer personas leads to more effective marketing decisions. With this buyer persona template, you can easily organize your research to create your very own buyer personas. Use it to create beautiful, well-formatted buyer personas that you can share with your entire company, while learning best practices for personal research.
3. Editorial blog calendar templates
Download the editorial blog calendar templates here.
Having an editorial calendar for your marketing content will save you a lot of time – not to mention sanity – when planning your content publishing schedule. We are aware that there is no one-size-fits-all solution. That’s why we’ve created three editorial calendar templates that you can use as you wish: one for Google Calendar, one for Excel, and one for Google Sheets. (Read this blog post for step-by-step instructions on how to use the Google Calendar template.)
Website content templates
Choosing the right template lays the foundation for fascinating designs and functionality. This enticing duo can lead to more newsletter subscribers and first-time visitors shopping on your site.
4. On-page SEO template
Download the on-page SEO template here.
The more content you publish on your website, the more traffic sources you should prioritize. One of these sources is organic traffic. To make on-page SEO easier, we have released a handy website content planning template to help you create a website structure. It organizes each web page and its purpose, helping you determine how long it should be and how to optimize the metadata associated with each new page you publish. These on-page SEO templates will make your website more attractive to Google and help you rank better.
5. Website optimization checklist template
Download the website optimization checklist here.
A properly optimized website leads to better search engine rankings and an improved user experience. This checklist focuses on website optimization, SEO, website performance, mobile optimization and security. Combined with a website content writing template, this increases the likelihood of websites reaching (and retaining) ideal customers.
6. Search Insights report template
Download the Search Insights report template here.
Keyword research can help you determine how relevant your content is to your audience. This search report template allows you to track how effective your SEO strategy is over time and measure the effectiveness of your writing.
Content writing templates
That’s the thing about blogging: There’s no easy template you can fill out to create a quality content offering. You’ll need to spend some time researching, coming up with a title, outlining the core content, etc. Use the following templates to help you with this.
7. Blog post templates
Download the blog post templates here.
Our content writing templates walk you through the crucial steps to create the following six blog post types:
- Posting instructions
- List based post
- Pillar posts
- Infographic post
- Newsjacking post
- “What is it?” Post
We’ve seen these formats hit the jackpot in our blogs, and we know you can use them to achieve your own goals.
8. E-book templates
Download the e-book templates here.
year after year, Marketers call it lead generation as one of their top content marketing goals for the year. To be successful at lead generation, you need content offerings – like eBooks – to help you get there. Our in-house creative design team got to work and created a kit of beautiful eBook templates – for use in InDesign, PowerPoint or Google Slides – that you can download, customize and publish.
9. Free memo templates
Download the memo templates here.
Memos are essential content for effective internal communication. While they may not be customer-focused, they can ensure that everyone on your team creates better, more aligned content.
10. Call to action templates
Download the call-to-action templates here.
To help you design clickable calls to action (CTAs), we have created 28 pre-made CTAs for you. These CTAs are super easy to customize, so you don’t need to know any complicated design programs – just PowerPoint or Google Slides.
Bonus: There’s also a handy free tool that lets you track your CTA clicks in real time, so you can see exactly how many clicks your designs are getting.
11. A template for a press release
Download the press release template here.
Press releases can be effective when used correctly. Our press release template takes this into account and provides an inbound-optimized version. This means that the template can help you write press releases and do so in a format optimized for publication on your company blog. You can easily customize and customize it to suit your PR needs.
Design content templates
Finding design ideas can be as simple as noting what catches your eye while scrolling online. Many creatives upload their themes, swatches, mood boards and more to show off their creativity and inspire different designs. The flexibility of templates, such as Pinterest templates for business, like Pinterest templates, can also attract consumers to your brand by publishing content that is as informative as it is visual.
12. Pinterest templates for business
Download the Pinterest templates here.
With millions of monthly active users, Pinterest continues to provide tremendous value to businesses. Whether you’re driving leads to your website, sharing infographic content, or promoting a blog post, Pinterest is a great platform to use for content marketing. Download these 12 Pinterest business templates that you can customize to your product or service offering.
13. 150+ content creation templates
Download the content creation templates here.
Not a designer? No problem. We’ve created over 150 visual marketing templates that are easy to use, work for any industry (finance, dentistry, agriculture, legal – we have them all), and are completely free. Some of the templates in this list are already included in this package. Templates include:
- Infographic templates
- Facebook Ad Templates
- Facebook post templates
- Twitter post templates
- Email header templates
- Blog title templates
- Facebook cover photo templates
- Twitter header templates
- LinkedIn cover photo templates
14. Infographic templates
Download the infographic templates here.
Skip the frustrations and start creating graphics right away. We’ve created several pre-made infographic templates that you can customize in PowerPoint or Adobe Illustrator. Each template comes with instructions to show you how to use the templates effectively.
Social media content templates
Every day your potential customers actively and passively consume so much content. It can be fun and profitable to look for ways to get their attention quickly. It’s about packaging content in such a way that it is conveyed in an innovative yet targeted manner. Check out the following social media templates to help you do just that.
15. 50 social media graphic templates
Download the social media graphic templates here.
People remember visual information better than written or auditory information. However, we know that creating visual content requires more time and resources – that’s why we created these 50 customizable templates for you. These templates are located in Google Slides and are therefore very easy to edit – no Photoshop skills required. Simply adjust the text on an image, save it, and post it to social media. These social media templates will help you add variety to your content.
16. 11 Facebook Cover Photo Templates for Business
Download the Facebook cover photo templates here.
Given how frequently companies change and improve their Facebook pages these days, you need to have new material in the pipeline. Double down on your Facebook designs with these 11 Facebook cover photo templates. Get these designs by clicking the link or image above.
17. Calendar template for social media content
Download the social media content calendar templates here.
With so many different social networks to manage, a social media manager’s life becomes much easier if they can plan what content they want to share on each account – and when. With this easy-to-use social media content calendar for Microsoft Excel, you can organize your social media activities well in advance. Use it to plan your updates and learn how to properly format your content for the four most popular business social networks: Facebook, LinkedIn, Twitter, and Instagram.
Email content templates
Communicating with potential and existing customers keeps relationships valuable. Creating “one-size-fits-all messages” comes across as inauthentic and causes people to unsubscribe from newsletters or not read your company’s emails. Download the templates below to ensure you deliver timely, actionable messages to your subscriber base.
18. 15 email templates for marketing and sales
Download the marketing and sales email templates here.
If you’re like most marketers, you probably spend a lot more time reading and responding to emails than you’d like. There are many ways to optimize your inbox to save time, but ultimately you still need to create and send emails. This is where these content templates come into play. We’ve written the copy for 15 email templates that marketers and sales reps are likely to send repeatedly to save you time and get results.
19. Email marketing planning template
Download the email marketing planning template here.
Set goals for your email marketing planning with this free template. Available through Excel and Google Sheets, this template can help your marketing team plan an effective email marketing campaign with half the work.
Video content templates
Creating videos that tell compelling stories can provide new perspectives on products or services. Setting up lights and cameras shows why consumers should buy from your business and can reach people around the world in seconds.
20. 18 YouTube Templates for Business
Download YouTube templates for business here.
Depending on your role as a content creator, you may also be responsible for video content. An eye-catching thumbnail and banner are some of the factors viewers rely on to decide which videos to watch. However, you don’t have to spend hours creating the perfect channel art for each video. These YouTube video content templates simplify this task so you can focus on more important things like filming, editing, and promoting your videos.
Content marketing made easy
Content marketers are skilled storytellers, but designing visual guides and tinkering with Excel spreadsheets may not be your favorite pastimes. With hundreds of templates in this blog post, you can spend more of your precious time doing the work you love.
So there you have it, content marketers: hundreds of templates to help you easily and quickly start creating content and increase your inbound success.
Editor’s Note: This post was originally published in December 2020 and has been updated for completeness.
