Over the course of my career as a marketing executive, I discovered this Landing page templates can be a vital resource. Finally, a landing page is a great way to convert traffic into conversions – but not all pages are created equal.
According to researchThe average conversion rate for landing pages is only 2.35%, but about a quarter of all accounts have a conversion rate of less than 1%.
So, in my experience, if your goal is to be in the top 25% of accounts with 5.31% or more, you need to focus on many factors to create a good landing page. However, a template makes it much easier to get started.
You shouldn’t just aim to create just one: our research shows that more landing pages often lead to higher lead and conversion rates. Companies with 10-15 landing pages saw a 55% increase in conversions compared to companies with fewer landing pages.
That’s why below I’m sharing some of my favorite and proven best practices for creating a successful landing page after examining 25 top-rated templates.
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25 free, professionally designed landing page templates
A well-designed landing page is a crucial factor in increasing conversion.
In fact, we found out in one of our surveys 91% of marketing and advertising professionals were satisfied with their conversion rates after implementing their landing page(s).
Ready to get started? Below I’ve compiled a list of 25 of my favorite free, professionally designed apps Landing page templates which you can use to create your next landing page.
Next, you might want to check out these great landing page examples.
Let’s dive in.
1. Royce
Available on Squarespace
Royce is a template specifically designed for event reservations. It does not include a navigation bar and sticks to a clean layout that includes a customizable background image, heading, and a call-to-action (CTA) button that says “RSVP.”
What I like: To fill out the form and reserve a spot, visitors can either click the RSVP button to display a form or simply scroll down to display a static reservation form, which gives visitors two options to convert.
2. Click through
Available exclusively with HubSpot’s free landing page builder
The Click through The landing page template is ideal for attracting blog subscribers.
It includes an attractive hero image at the top, space for contextual information about what users can expect when they sign up, and a module for previous content just below.
Pro tip: This template can also be customized to suit your brand and edited using HubSpot’s drag-and-drop interface.
3. Easy conversion
Available on HubSpot
The design Includes a photo, customizable text and a short form. It has no navigation bar, allowing visitors to focus on what you have to offer. You can also customize and add other elements such as: E.g. the symbols under the form.
You can also add additional information about your offer or company below the fold.
Best for: I think this template is a great option if you want to add some custom elements to your landing page.
4. Empty
Available on HubSpot
The Empty The template has a simple appearance but leaves a little more space for text than some of the other templates on this list. Therefore, Hubstrap could be a good option if your content offering doesn’t require as many images.
For example, you can use this page to describe an offering, such as a long white paper on a topic in your industry. Like other templates, you can personalize the design and add drag-and-drop sections to the page.
What I like: Unlike the landing page templates above, this example includes a navigation bar. However, it’s so simple that I don’t think it detracts from what’s on offer, making it a great option if you want to include navigation.
5. Video
Available exclusively with HubSpot’s free landing page builder
If you don’t want your conversion elements at the top of the page, a longer sales page might be your best choice. video is a modern, minimalist-looking template that you can customize with your detailed sales copy.
Pro tip: Pairing each piece of text with a compelling video is a great way to create a user experience that your potential customers will love.
6th session
Available on HubSpot
The Template contains a hero image, headline, text, bright CTA buttons and a form. I like that the navigation bar is gone, but there is still a button at the top of the page.
The image ensures that information remains visible but is less distracting. As you scroll down, this template also includes places for more images and details that could be related to your product or offer.
Best for: The single button at the top of the page makes this template a great option for marketers who want to draw visitors’ attention directly to a CTA.
7. Concentrate
Available on HubSpot
focus is a sleek, modern design for a content-based offering. It has a simple layout with a form, heading, description text, photo and logo and like many of the other templates I’ve shared, no navigation element.
What I particularly like is that this template allows you to add a photo or product shot. I also like the light background, which captivates me.
Pro tip: For additional customization, this template allows you to customize or change the color of the background.
8. University
Available on Wix
I would recommend this layout for marketers looking for leads for an educational event, course, or similar service.
The form is more detailed than some of the other templates on this list, and the layout itself also has room for more text and images.
Above the fold you’ll see a headline, supporting images, and a form. Then, as you scroll further down, there are additional sections where you can place even more text and images.
What I like: This template contains some great components specifically designed for educational offerings.
9. Skyline
Available on Wix
The Template is a good option for a company or individual who hasn’t launched their website or product yet but still wants to get some leads in the meantime.
Above the fold is a huge heading area with the text “Coming Soon.”
If you scroll down, you’ll see a place for a brief description of the company and a field for visitors to add their email address. In addition, you can also add a photo or video to the background using this template.
In fact, a Wyzwol study showed this 87% of marketers claim that the use of videos has improved lead generation, which inevitably leads to higher conversion rates.
Best for: If you’re promoting an offer that isn’t available yet, Skyline is definitely a good template to consider.
10. Sprocket
Available exclusively with HubSpot’s free landing page builder
With a large headline, a short subtitle and a conversion element above the fold, sprocket helps you present your point of view specifically and succinctly.
I think this makes it a great landing page for almost any protected content, from eBooks to newsletters and tools.
What I like: Sometimes less is more. There’s not a lot going on with this template, which makes it one of my favorite options for a clean, straightforward proposal.
11. Online shop coming soon
Available on Wix
The Template is very simple. Like the “Coming Soon” template I shared above, this template allows you to edit the text so you can use this layout for a number of different purposes.
There is no navigation element and information about the company is placed in the corners, keeping the main content of the page clear and focused.
This layout provides space for a strong product shot (in the example below, it’s an image of a pair of shoes), as well as headline text, a small amount of descriptive text, an email field, and a simple CTA button.
The Unbounce Conversion Benchmark Report revealed that these click-through CTAs are more effective in the eCommerce industry.
Pro tip: This template also allows you to link your social media accounts to the icons under the Notify button.
12. Lead Gen Landing Page
Available on Wix
In my experience, this template is particularly effective for B2B products. You can edit and customize text and images, as well as insert background videos into the layout.
The page is designed to be displayed on the longer side, with a form and CTA above the fold, followed by sections that can detail various aspects of your business below, such as: B. Personnel information.
Best for: If you’re focused on B2B offers, I definitely recommend taking a look at this template.
13. Proland
Available on Envato Elements
The Template has a little more to offer than some of the others I’ve shared, but I think it’s a great option for marketers who want to add some more detailed information to their CTA.
The template includes a minimal navigation bar, a heading and subtitle, and a button to start a video.
While Envato requires a paid subscription to access this template, it offers a 30% discount for students and unlimited downloads once you’re a member.
What I like: With its clean design and minimalist aesthetic, this is a great template for a modern brand looking to share more details about their offering.
14. Atlas
Available exclusively with HubSpot’s free landing page builder
Specially developed for e-books, Atlas creates a simple format that helps your website visitors visualize the offer, understand what it’s about, and convert above the fold.
If they need more information – for example, if you offer a detailed white paper or report – additional modules can be added to further convince them to go for it.
Best for: I’ve found Atlas to be a particularly effective template for landing pages that promote an e-book or similar content offering. We also found that offering eBooks in exchange for a signup works 55% of the time – at least at HubSpot.
15. Real Estate Landing Page
Available on Wix
The focus of this template consists of inviting visitors to contact the company. Although it does not provide an information resource by default, it can be edited and customized to include such an offering.
Additionally, the background image remains static as you scroll down the page, and there is space below the fold for adding company information.
Pro tip: You can use the second form at the bottom of the page to give visitors another chance to convert.
16. Landing pages for construction and lawyers
Available on WordPress.org
While the Lawyer landing page And Construction landing page Templates target two different industries, their designs are very similar.
Both have a header image, overlaid text, and an arrow pointing to an appropriately sized form above the fold.
Additionally, both templates have the ability to offer visitors a free offer.
What I like: Although these templates are designed for the legal and construction sectors, they can easily be adapted to other brands and industries.
17. Accelerator
Available exclusively with HubSpot’s free landing page builder
Another landing page that combines versatility with a flexible layout. accelerator is a great option if you want to create a compelling narrative around your text.
I appreciate that this template gives you plenty of space to provide additional context about your offer before presenting a conversion element to visitors, and you can also add additional modules using the simple drag-and-drop interface.
Best for: This template can be customized for either long-form content or for short, concise and succinct texts.
18. Garden house
Available on MailChimp
The Template does not contain a navigation bar, ensuring your visitors focus on your offer and CTA. Additionally, like all MailChimp landing page templates, this layout is mobile-friendly.
This means it automatically adapts to different screen sizes – a feature I’ve found particularly important in recent years as more and more traffic comes from mobile devices.
Even Statista reported that around 7 billion people will be using mobile phones in 2024, further highlighting the need for mobile-optimized landing page templates.
Pro tip: You can customize this template with your company’s logo and/or other company information at the bottom of the page.
19. Bandmates
Available on MailChimp
The Template is also pretty simple, but offers a lot of room for customization.
Like many of the other templates I’ve highlighted, it doesn’t have a navigation bar, but does have space for a company logo, text description, and a subscription form above the fold.
Bandmates also allows you to drag additional elements such as text or form fields into the design. Additionally, you can insert either a product photo or another image directly below the form.
What I like: The default blue background makes the form and CTA button stand out, but you can also customize the colors to suit your brand.
20. O-Book
Available on Unbounce
Unbounce requires a subscription, but you can test layouts like O-Book for a free 14-day trial period.
Therefore, this template would be a good option for a business that has already generated revenue from existing landing pages and wants to test a more detailed (though still affordable) design.
This template includes a clear space for a product image, headings and detailed description text, as well as a form field to collect visitors’ contact information.
Additionally, O-Book’s top navigation bar is minimal but includes social media buttons.
Best for: This template was designed for lead generation specifically for eBooks, making it a great option for marketers looking to promote a longer-term content offering.
21st Webinar
Available on Wix
The Template is specifically designed for marketers looking to promote a webinar or similar event-based offering.
With its limited navigation elements and prominently displayed headline and CTA, this is a great option if you’re looking for a more minimalist approach.
Pro tip: Below the fold, this template provides space for further details about the event, including background information and a testimonial.
22. Essex
Available on Squarespace
The Template is another fun, minimalist option. Essex does not have a navigation bar. Instead, it includes a single, colorful CTA in the top corner of the page.
It includes a comprehensive headline and above-the-fold image, as well as space for more details as you scroll down the page.
What I like: I particularly love the unique color schemes available with this template, from the default purple and green to a range of additional options for you to choose from.
23. Marketing launch
Available on Wix
Another good way to promote an offer that is not yet available is to Marketing launch templatewhich has an elegant yet attractive layout.
It includes space for a prominent headline, a field to collect visitors’ email addresses, and a full-page background image or video.
At the bottom of the page, this template includes small social media icons to help viewers focus on the main CTA in the middle of the page.
Best for: I’ve found that simple landing pages like this can be a great way to generate excitement about a “coming soon” offer, while also allowing you to collect contact information from potential customers.
24. Product landing page
Available on Wix
The colorful template is one of my favorite Wix layouts. This template starts with a short headline and CTA and ensures that the CTA is the focus.
As you scroll down the fold, it contains a series of boxes with different colored backgrounds, ensuring the information and images stand out while consistently directing viewers to the CTA buttons.
Finally, at the bottom of the page there is a place to add social media links, as well as a field for collecting visitors’ email addresses.
Pro tip: In my experience, fun images and colors like the ones included in this template are a great way to captivate visitors.
25. Consultant landing page
Available on Wix
The Template is specifically designed to help consultants promote their business and collect contact information from potential clients.
While many of the other templates on this list start with lots of images or videos, this template stays clean with a simple background, heading, and a simple “let’s talk” CTA above the fold.
As you scroll down, the template has space for a short bio, an overview of the services offered, and a carousel for displaying some testimonials. Then there is a short contact form at the bottom of the page.
Staying true to its minimalist principles, this form contains text fields only for a first and last name, an email address, and a message.
What I like: This template features an innovative highlighter animation effect that immediately draws visitors’ attention to the main heading at the top of the page.
Best practices for landing pages
The templates above illustrate many important landing page best practices. But if you want more options, take a look at some of them Landing page examples here?
Now take a look at this landing page example from HubSpot:
This page starts with a place where you can add an eye-catching headline and featured image. It also includes a highly visible CTA that can be used as a link to a contact information form.
It offers space to describe the content on offer in such detail that it captivates the viewer without bogging them down in unnecessarily long texts.
In fact, this example landing page illustrates several important best practices to keep in mind when designing your own pages:
- Avoid navigation bars. Many of the templates I list don’t have a navigation bar because a navigation bar can distract attention or distract clicks from what’s on the page.
- Use visual elements. Most of them also offer space for a photo or video, which is a great way to increase engagement.
- Offer a resource. An effective landing page offers visitors a helpful resource, such as a white paper, exclusive video, or other content, in exchange for their contact information.
- Avoid complexity. Landing pages are important, but they don’t have to be complicated. Aim for a page that is concise and inviting, rather than complex and overwhelming.
- Don’t ask for too much. Instead of just placing a long contact form on your page, offer an interesting offer or free resource in exchange for just a little contact information.
- Use AI. Generative AI tools like those from HubSpot Campaign Assistant can help you quickly write your first draft and be ready to use in minutes. I think it’s reasonable to assume that this technology is here to stay and won’t disappear anytime soon A third of companies already use AI. So don’t stay behind and let AI kick-start your landing page process.
- Use templates. Even if you know what you offer and what information you want to get from visitors, creating a landing page from scratch can be daunting. So if you don’t have the bandwidth to create a page yourself and you don’t have the resources to hire a designer, you can use a pre-built page Website template can be a great way to launch a professional looking site quickly and effectively.
For more landing page best practices, check out this comprehensive guide.
Create the best landing page for your business
Ultimately, every company is different. The best landing page for one organization may be completely ineffective for another – and vice versa.
I realized that to create landing pages that resonate with today’s customers, you should focus on key factors like visual content, color design, and short and concise CTAs.
I also realized that there are always ways to optimize your site, even if you use a template. Don’t be afraid to change elements or colors to best suit your goal.
But I believe that armed with that Landing page templates and best practices I’ve shared in this article, you’ll be well on your way to creating the best landing page for your unique business, offering, and customers.
Editor’s Note: This post was originally published in May 2019 and has been updated for completeness.