Promoting your products and services is essential to improving visibility and building a successful business – and what better way to market your products than with advanced tools like Google Ads? Within its Google Ads platform, Google has developed advanced and precise algorithms to target the right audience. It has taken the internet by storm and almost half of all websites rely on its services.
We should note that sometimes there is confusion between Google Ads and AdSense. Although both are part of the universe and army of Google services, they have different purposes. Below you can read some of the most unique and mind-blowing statistics to learn more about the world of Google Ads.
General Google Ads statistics
With over two decades of experience, Google Ads has produced some of the most impressive results and is among the best Google services, as you will see below.
1. 50.3% of all websites use Google Ads.
There are currently over 200 million active websites and half of them use Google Ads. However, if you also include inactive websites, there are around 930 million.
Source: W3Techs, Internet live statistics
2. An estimated 65 million US websites use Google Ads.
Google Ads accounted for approximately 28.5% of digital advertising revenue generated in the United States in 2021. If we consider that almost half of these websites use Google Ads, we can conclude that around 65 million US websites used Google Ads in 2021.
Source: Statista, Curate labs
3. Google Ads has an insane 98.8% market share.
Only 1.2% of all websites use other advertising networks, making Google Ads’ market share incredibly high.
Source: W3Techs
4. Around 99.2% of the world’s most successful websites use Google Ads.
More than 992,000 top 1 million websites use Google Ads, meaning Google offers the best advertising services in the world.
Source: W3Techs
5. 53% of all devices accessed by Google Ads are smartphones.
Mobile phones rule the world, as evidenced by the fact that they account for more than 50% of Google Ads devices. Next is the desktop at 34%, followed by the tablet at 13%.
Source: Gitnux
6. About 70% of websites with popular CMSs use WordPress and Google Ads.
Of all websites with popular content management systems, over 70% use a combination of WordPress and Google Ads.
Source: W3Techs
7. Joomla and Google Ads account for 1.6% of all websites.
Joomla is another great content management system, but only about 1.6% of websites use Joomla for CMS and Google Ads for advertising.
Source: W3Techs
8. Google Ads on Drupal-based websites account for 1.7% of all websites.
In terms of usage, Drupal is on par with Joomla and about 1.7% of websites running on Drupal’s CMS use Google Ads.
Source: W3Techs
9. Shopify and Google Ads form a better combination on 4.9% of sites.
Almost 5% of all websites with a well-known CMS use the combination of Shopify for CMS and Google Ads for advertising.
Source: W3Techs
10. Many renowned companies such as Amazon and Microsoft use Google Ads.
Some of the world’s largest and incredibly high-traffic websites that use Google Ads include Amazon, Facebook, Google, Instagram, Microsoft, Netflix, Twitter, Vimeo, WordPress and YouTube.
Source: W3Techs
Diploma
Google Ads undoubtedly dominates the market and is one of the most used platforms worldwide. We have presented some of the most astonishing statistics about this above-average website that may help you understand the greatness of the service. After finding out these facts, you may look at Google Ads differently.