The most interesting takeaways for SEOs from Google’s Q3 2024 earnings call

The most interesting takeaways for SEOs from Google’s Q3 2024 earnings call

The latest from Google Results call was quite optimistic. Here are the parts I found most interesting.

AI overviews

  • They did it in 8 months reduced the cost of AIOs by 90%.
  • Google sees Strong commitment to AIOs. They increase overall search usage and satisfaction. People who use them return to search more often.
  • They have begun Display search and shopping ads within AIOs. They perform just as well as the displays above and below the AIOs.
  • AIOs have been one of the most positive user satisfaction rollouts they’ve made in search.
  • When asked if there was a way for Google to monetize information requests, the answer was yes.

Upcoming changes to search

  • Project Astra is a look into the future that uses AI to help you see and think about the world around you. Publication is expected “as early as 2025”.
  • Search will continue to evolve in 2025. Sundar Pichai said: “We are still at the beginning of a powerful new technology. We can do so much more for our users.”

YouTube

  • VEO (Video Generation) is coming to YouTube Shorts later this year to help creators.
  • AI significantly improves video recommendations on YouTube. Gemini understands video content and viewer preferences better.
  • 70% of YouTubers upload shorts.
  • Over 70 billion YT shorts are viewed every day.
  • Advertisers will soon be able to book the first position in Shorts blocks.

Other interesting points

  • Search revenue was $76.5 billion for the quarter – Increased by 13% year-on-year.
  • All seven of Google’s platforms use Gemini models.
  • More than a quarter of all new code generated at Google is generated by AI and then accepted by engineers.
  • Circle to Search is available on over 150 million Android devices. A third of people who try it use it weekly.
  • Lens is used for over 20 billion searches per month. It’s one of the fastest growing query types you see.
  • Gemini app has strong momentum in user growth.
  • Gemini API usage increased more than 14x in six months.
  • Google plans to vigorously defend the DOJ v. Google legal decisions.
  • They are currently working on the third generation of Gemini. Things are progressing well.
  • We have an ambitious roadmap ahead of us for 2025.

Let’s see what’s coming next!

Featured image generated by Grok using Command Prompt: An image of the Google logo and money.

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