Google does not share its search volume data. However, it is estimated to be around 255,600 per second, which equates to 22,083,870,968 Google searches per day. The number of annual Google queries is in the trillions and the average person performs 6.8 searches per day.
Google also strives to personalize search results, which in turn increases the chances that users will choose Google the next time they are asked a question.
For users who are not logged in to Gmail or another Google account, the company uses anonymously stored browser cookies to keep track of search histories and preferences.
For users logged into their Google Account, Chrome’s browsing history provides the data Google needs to create a profile based on age, language preference, gender, and search preferences that indicates the type of search results returned.
Location provides a simple example of this approach: if users have location services enabled, Google search results are filtered by geographic location to increase overall relevance.
Now let’s look at some of the top Google search statistics this year and take a deeper look at the trending searches that will guide your marketing strategy.
Top Google search statistics in 2024
Let’s take a look at how Google influences search with these latest statistics.
- When Google opened its proverbial doors in September 1998, there were only about 10,000 daily searches on average. (The search)
- As of January 2024, Google received approximately 84.2 billion visits worldwide, up from 83.9 billion in April 2023. (Statista)
- There are over 192 different country and region based Google search engines. (GiT Magazine)
- As of October 2024, Chrome accounted for 65% of the web browser market share. (Statistics counter)
- In October 2024, 61% of web traffic searches occurred on mobile devices. (Statistics counter)
- Our survey participants rank smartphones or mobile phones as the most frequently used browsing device among their website visitors. (HubSpot blog research)
- The world’s most popular Google searches in 2023 include “Titanic Submarine,” “Sinéad O’Connor,” “Connections” (the New York Times game) and “Barbie.” (Google)
- 65% of SEOs say Google’s algorithm updates in 2023 had a positive impact on web traffic and SERP rankings. (HubSpot blog research)
- Just over a quarter of survey respondents say organic traffic is their top source of web traffic. Second are paid/search Google ads and paid social/social media ads. (HubSpot blog research)
- Our survey respondents tell us that most of their website pages rank 6-10 in the SERPs. (HubSpot blog research)
- 89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop. (SEMRush)
- 54% of survey respondents believe that with the availability of AI overviews and other LLM search features, people are using search engines more often to find answers. (HubSpot blog research)
- Experts rated trustworthiness and expertise as the most important ranking factors in the EEAT framework. (HubSpot blog research)
- Experts believe how-to guides, step-by-step guides, and other educational content work best when generative AI is integrated into search engines. Personal stories/experiences are the most negatively impacted. (HubSpot blog research)
- Optimizing content for search intent, optimizing on-page content around target keywords, and conducting keyword research are the most effective SEO strategies for ranking high in SERPs. (HubSpot blog research)
- 25% of desktop Google searchers end without a click and 17% of mobile users end without a click (Semrush)
- The average keyword is around 3-4 words long. (Semrush)
- Long-tail keywords get 1.76x more clicks in organic SERPs. (Backlinko)
- In 2020, 500 keywords accounted for 8.4% of total search volume. (Backlinko)
- The average cost per click for a keyword is about $0.61. (Backlinko)
- The average cost per click in Google Ads in 2024 across industries is $4.66. (WordStream)
- Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine – Amazon (15%), YouTube (9%) and Bing (6%). (coupling)
- For every dollar businesses spend on Google Ads, they generate an average of $2 in revenue. (Google)
- 55% of people who click on Google search ads prefer text ads. (coupling)
- The average conversion rate in Google Ads across all industries in 2024 is 6.96% (WordStream)
- The average CTR for titles with questions is 15.5%. Regular (non-questionable) titles have a CTR of 16.3%. (Backlinko)
- The average click-through rate for first place on desktop is 39.8%. If the top result is a featured snippet, the CTR increases to 42.9%. (First page)
- 21% of Google SERPs show images. (Moz)
- By compressing images and text, 25% of web pages could save more than 250 KB and 10% could save more than 1 MB. These changes reduce bounce rates and increase page rank on the Google SERPs. (Google)
- 50% of US consumers use voice search daily. (UpCity)
Since search volumes constantly fluctuate due to world events and evolving news coverage, it’s worth knowing which searches are trending, how quickly they’re growing, and how they relate to similar keyword searches.
While one option is a scattershot approach – just type a potentially trending term into Google and see how many total results are reported – more targeted options often offer an easier path to improved search performance.
Let’s take a look at some of the most useful tools available in the following section.
How to find trending searches
- Google Trends
- Think with Google
- Twitter
- BuzzSumo
- Feedly
- Reddit
- Ahrefs
- Bag
- Quora
Check out the Year of Search, take Google Trends lessons, and see what’s trending right now. You can also view the ebbs and flows of topic interest over time, revealing seasonality and allowing you to plan your marketing calendar accordingly.
Additionally, find related topics and search queries and identify sub-regions where your topic is trending to better target your campaigns.
Discover articles, benchmark reports and consumer insights to keep you ahead of your search. From ad bidding strategies to branded jingles, you’ll find engaging content to help you think bigger while staying informed about how to leverage Google Search for your business.
Sign in to X and use the Trending feature to find out what’s trending in your state, country or around the world. Clicking on a trend displays top tweets on the topic, relevant news, and live replies.
Image source
I like how BuzzSumo helps you identify the most shared content from the last 12 months or the last 24 hours.
BuzzSumo lets you break down and analyze the topics that matter to your industry, your competitors, and the influencers you learn from.
I think Feedly’s RSS feed aggregator is a great tool. It allows you to follow your favorite brands and see their latest content in one place.
Add your favorites and discover new publishers by searching by your industry, skills, or – you guessed it – trending topics. Feedly also lets you set up keyword alerts so you’re always on top of the latest trends on topics that interest you.
Relevance and user-based voting determine how content is prioritized on Reddit. A quick visit to the homepage will show you trending or popular posts. And you can filter by country or topicality for a more relevant feed.
Conduct competitor research, focus on a keyword, or search for trending topics. Ahrefs helps you identify trending content and shows you what you can do to outperform your competitors.
Pocket lets you save content from anywhere on the web. Review your content whenever you want and visit the Explore page to find trending topics relevant to you.
Sign in to Quora and select topics that interest you (e.g. “Startups,” “Marketing,” and “Business”). Quora fills your feed with questions related to your content interests.
This gives you insight into your customers’ questions, allows you to discuss competitors in real time, and can even answer questions on topics you have experience with.
Expand your Google influence
Conclusion? Google owns the largest market share in both search and web browsers and offers a variety of interconnected services that allow the company to provide personalized search results in real time.
For marketers, this makes Google an irreplaceable tool for strengthening customer loyalty, attracting new customers and improving customer conversion.
Armed with actionable trend data and relevant source statistics, marketing teams can increase their Google impact and ensure the right content is seen by the right customers to drive the sales process.
