I built my backlink strategy in the guest blogging – just as the results achieved

If I were looking for the best way to share a room full of marketers, I would Guest blogging and link construction.

Without a doubt I would start a heated debate. Some will argue that Digital PR is the best way to earn backlinks. Others call targeted link that build up the waste of time. But in the end, every marketer out there will agree that there is no way to manage in SERPs without high -quality backlinks – and guest blogging.

However, I have to warn you that only a well-worked guest blogging strategy effectively promotes the growth of your website. So you can create one.

Table of contents

What is guest blogging?

Guest Blogging is a content marketing tactic, in which articles are written and published on other websites to secure a backlink. Almost 65% of the connecting builders Call guest blogs as the most popular tactic.

These articles include your Byline and often the editor of this website (or publication) as a “guest author” or a “participant”.

Depending on the publication, you can pay compensation for the publication of your guest contribution. However, this is not always the case. Some high-quality publications on remarkable resources are free of charge and you will receive a link back to your personal website or in social media accounts to the sake of high-quality content.

In rare cases, guest bloggers receive a money reward for their efforts. (Although I only heard about it happens twice.)

Guest blogging is not just about link building.

Advantages of the guest blogging

Here are some of the biggest advantages that people get from blogging the guest:

• Create a profile as an industry expert/pioneer.
• Grow your personal brand.

• An audience grow (social supporters, subscribers, etc.)

• Create relevant backlinks.

• Build up relationships and drive new partnerships (e.g. co-marketing partnerships, job offers).

• Drive ahead with recommendations.
• Improve a company’s brand awareness.
• Get more leads, users and even customers.

In fact, you get most of them with a single guest contribution if you are strategically about the media and the topic of your article.

How to become a successful guest blogger

Let us first define the success. I measured it to the number of guest contributions per month and person, the domain evaluation (DR) of a website and the amount issued for guest contributions.

I was proud that my small team published 168 articles with $ 0 for SEW, SEW, Wordstream, Singlegrain, MOZ, Orbitmedia and other remarkable blogs. The total number of guest contributions over 200+ in one year.

I also measured the number of leads, recommendations and the shares to understand how guest contributions also have an impact on business growth.

Benchmarks show that 13-15 links per month are the average for Linkbauer with 1 to 5 years of experience, with different tactics being used. I have reached this number by blogging from guest.

source

Let us assign your strategy to become a successful guest blogger.

1. Set specific, accessible goals, Like the number of guest contributions.

The first step in starting a successful guest blogging process is to determine accessible, measurable goals. And you know where you have to beat now – you can start with 7 posts per month and let the number grow on the way.

Seven will work if you are both a writer and an Outreach specialist. If someone else writes the article, put the bar higher and aim at 10-12 posts per month.

You can also set goals in connection with your business performance (e.g. more leads or customers) or your Website performance (Like the improvement of your viewing security or your recommendation session) or mix these goals with the number of contributions.

Whatever your goal is, make it smart. Make sure you have the ability to write and reach to achieve these goals.

If you are just starting, you will find five examples of measurable goals that you can determine:

• Get X transfer visits From your guest contributions or increase recommendations by x% from your guest contributions. But be careful, even Forbes will not guarantee recommendations. Follow it, but don’t let it be observed.
• Get X -Leads from the recommendations From your guest contributions or increase the number of leads from your guest contributions by x%.
• Get X customers from your guest contributionsOr increase customers of your guest contributions by x%.
• Improve your SEO performance or view of views by x%.
• Get x number of high quality backlinks To relevant content of your guest posts.

My personal preference is to determine goals in relation to server vissibility, increased SEO traffic and the number of backlinks. A change in these metrics can easily be attributed to guest contributions. Customers and leads are obviously more important for the company and can be influenced by blogging guest, but the correct attribution is a challenge.

2. Select topics that both benefit their own business goals and the publisher.

Guest bloggers often fail because they absorb irrelevant or weak submissions or vice versa their overlook Topical relevance.

What I recommend you are to choose topics that serve that serve your Ultimate goal first – whether this is transfer transactions, SEO performance, leads or customers. Second, you have to find themed media.

First create a short list of your top website pages that you want to apply and want to include in your future host blogs. You can also select below average pages that linger in the top 20, top 30, but with high traffic and lead potential. You can also link with your column content and distribute left juice via internal links.

For each page, analyze your current status such as your monthly SEO traffic, SERP positions, conversion rates, etc. and set a goal that you want to achieve in a certain time frame of the guest blogging. You can have both a total website and side destinations.

Select a comprehensive topic for each target page that is relevant for your specialist knowledge and is useful for readers. Then you can use the use of keyword research tools like with Semrush and Ahrefs (Just to name a couple) to fuel your bank of ideas for future guest contributions.

Example:

Let’s take a meta-sample and say that I create a guest blogging strategy in the overarching topic of “guest blogging”. I can create different types of content under the roof of this topic: articles, thought, case studies and ultimate leaders. I can find relevant for every content Article ideas Use Keyword research tools.

Here I used topic research (Semrush) and found relevant content clusters and themed topics to build their pitch. I would decide Gauge Since it is relevant for my niche and I can easily include guest blogging.

If you use Ahrefs, I recommend performing the competition and finding content to create your pitch. At the end of the day, a blog in which you want to publish your guest contribution will also be aimed at organic traffic.

There are actually more ways to find guest post ideas that receive a buy-in:

• Rate the information traffic potential for a keyword.
• Use Google Trends to find niche -relevant trends.
• Offer blog post -updates that have decreased in search traffic.
• In the last 30 to 90 days, analyze the shared content in a domain and ask Chatgpt to find a pattern.

3. Find reputable guest blogging sites.

Now that they have shown their content ideas, it is time to find relevant publications and Guest blogging sites.

First put together a list of target website, as in the following example:

Here you can find out how I discover the possibilities of guest bloggings from guest to populate the list:

• Extended search operator – Where I expanded search operators such as “Intxt: Send a guest post/write for us” or “guest post”, “guest author”, “participant” and your keyword.

• Google Reverse image search – Take the headshot of a popular guest blogger or a pioneer and use it to find places where you have been released in the past. These publications most likely accept guest contributions.
• Look for lists From top websites that accept guest posts, but check your DR before pitching.
• Check your Backlinks of competitors With tools like Semrush or Ahrefs.

Next, make sure you prioritize your list and only pitch blogs that have the following:

• Domain authority of 40 or higher (or domain assessment if you use Ahrefs)
• Spam score of 3% or lower
• Thorough editorial process

Ultimately, create a table with hundreds of potential blogs for guest posting with the contact, the publisher’s guidelines, etc.

V.

At that time it is time to think about how you can set up your guest post -ideas.

Read editorial guidelines and adapt your pitch.

As I mentioned in the previous step, the publications you want to address have a thorough editorial process. So first search for the website guest blogging guidelines and then prepare your pitch idea.

For example, Zapier outlines her ICP, Word number and even topics.

My proposal would be very strategic to go to your blogger Outreach process, starting with the keywords found beforehand and your target publication. Check whether your target website already applies to the topic you have selected.

Sara McGuire, content marketing management at Vengagesays: “Before you put an idea on a website, it is of fundamental importance that you do your research. Go through your contributions and see whether there is a topic that has not been covered, or an angle that you could take to complement your existing contributions. Then make your pitch with the publication guidelines.”

“The first of the basics show the editors that they are ready to do the work to produce good content for you and that you want to contribute to your website – something that most editors find irresistible.”

While there are many tactics with which you can receive an answer, good heuristic is to ask yourself when you ask yourself. “Does my pitch offer a real value?“”

Don’t beat around the bush. If you have done your research and especially if you have already built a portfolio of visibly large content, a simple pitch should carry out the trick.

Checkout Guest posting -Outreach templates as inspiration.

As soon as your field is finished, it is time to find your contact person and reach you.

Find relevant people to send their ideas for the guest posts.

Various people can accept their pitch:

• Head of the content
• Editor
• Content marketer
• Editorial assistant
• Editor, participating content
• Website owner
• journalist

Everything starts with one exit. For example, Drift Kings Media Guest -Blogging positions only evaluated via TThe guest form for guest blogs. But it does not limit them to trying out and pitching editors. With one restriction: you first have to build strong relationships with you via X or LinkedIn.

So I find these people:

1. Look up LinkedIn For selected job titles in a company. Go to Pursue → People → Keywords “content/editor”And check out the list of employees. I usually connect with a warm connection request and do not set it up immediately.

2. Attempt Hunter.io Find relevant people and receive their verified e -mails. Find Pursue → Departments (marketing, writing and communication) → Discover. Alternatively, you can use Hunter to find the E -Mail address of a specific person.

I prefer to write cold e -mails for the blogging of guest and use LinkedIn Outreach only if I have built up a relationship with a person.

E -mails give me more space to talk about the ideas about the guest post, why I think it is useful, unique, etc. LinkedIn mainly enables a short pitch and an e -mail address to send details.

Note: Some publications, including Drift Kings Media, require a complete draft that can be included in the initial pitch. Make sure that you always read the Guest Blogging guidelines on the website to ensure that your pitch contains all the necessary elements.

5. Select your all-in-one guest post platform.

Many marketers still use Google Sheets or Excel to pursue their contacts and answers. It’s not bad, but it means You miss the persecution of many valuable information.

By using lifting spots E -mail tracking toolYou can get insights into e -mail openings, clicks and other engagement metrics so that you can refine your Outreach strategy with feasible data.

A powerful CRM can help you follow all the relevant information you need -e -mails, meeting notes and projects. You can also go back at any time and update your memory.

In my case I use our own Drift Kings Media CRMBut every CRM you use work for this task. If you are looking for you now, Drift Kings Media CRM is 100% free forever, no matter how many contacts you add.

For the Outreach part I also suggest trying it ResponaAn all-in-one search, public and engagement platform. With AI it helps you research for content and keywords, you can find contact information for your target publications and enables you to send dynamic e -mails (yes, it contains e -mail templates for almost any kind of campaign).

However, at the end of the article I listed more Outreach tool so that you can find one that fits your budget.

6. Write the post.

This should be the simplest step of the process as long as you have chosen a topic for which you feel passionate and have specialist knowledge. You just have to put time aside and start typing.

If you are not familiar with your letter, it is perfectly fine to set an editor to check your design. I would actually recommend it highly even for experienced writers. It is always good that a fresh few eyes can choose their article and make suggestions. Feedback is the breakfast of the champions!

But I can’t leave you empty -handed “Just write” So take a look at my 12 essential recommendations for writing guest contributions (and every kind of post):

1. Write long form, convincing content (at least 1,500-2,000 words).
2. Break the text into small, digestible heels.
3. Structure your contribution with logic. Each heading (e.g. H2, H3, H4) serves a clear idea.
4. Optimize for on-page SEO with Clearscope or Surferseo.
5. Use only original images and graphics to make the content more linked (Canva is a great tool for beginner designers).
6. Add quotes from subject experts and influencers.
7. Link to your other published guest contributions.
8. Link to your own relevant content.
9. Link to other publications: studies, data, thought, etc.
10. Link internally with other articles from your publisher.
11. Add your Byline and explain what makes you an expert on this topic.
12. Make sure that your article has a unique perspective, offers a practical value, inspiration, etc.

How do I know if I did a great job? I read the post loudly and thought “Would I read this article until the end? Something is missing here?”

If you send your final draft to the editor, do not forget to include your author details: your full name, a short biography, your social media links so that readers can be connected to you, a headshot and your website.

Now you are ready to click on “Send” and deliver your guest post to the editor.

There is only one step before you describe this project: measurement of the results.

7. Follow the results of your contributions over time.

This is the final but probably most important step in the process.

You want to make sure that you always compare your results with the place where you were at the beginning of the process.

Depending on your goals, you can have different SEO tools to track different metrics. For example, Ahrenfs checks everything of changes in the number of backlinks, the transfer of domains, organic traffic performance or even the number of keywords for which the website ranks in Google (see example below):

Guest blogging SEO

Since I mentioned how you can prioritize your chances based on Domain Authority and Spam Score, it is important to discuss the SEO aspect of the guest blogging.

FirstYou optimize a guest contribution because you want him to rank high and receive a high URL rating. It’s like a domain rating, but for a single URL.

If one page in the SERP performs well, the quality links juice will be passed on to the sides to which you can link back.

SecondlyA great contribution can signal many shares and social media. It is important because Google analyzes the author so that your own website also receives the current authority in the eyes of Google. Remember The Eeat algorithm here.

If your guest post shows a great SEO performance, you become a likeable guest author who can deliver added value to the readers and organic data traffic to another website. So you will get more publications in the future.

Blog editors often place a no-follow day for links from guest authors. In the past, this was seen as a “lower value” because it had no authority. With relatively latest updates, Google has made it public that even “non-follow-up” backlinks are viewed as signals by their ranking algorithm.

Important: Do not try to overdo it with a guest blogs to create backlinks. If you ignore the quality and user experience of content, you will most likely impair your SEO performance and ultimately your reputation.

Top tools for blogging the guest

I hope you feel better prepared now to start creating your own guest blogging strategy.

The best strategy for your company and your context is always the one you create after trying and error. So don’t be afraid to just get started and learn on the way.