The color and lighting choices you make when creating marketing photos can have a big impact on how your brand is perceived.
For example, a strong focus on red in images can evoke excitement, whereas a strong focus on blue can convey trustworthiness.
An infographic (below) from Jonathan Young Photography examines how color and lighting in photography influence brand perception.
In particular, it examines what common color palettes, filters and lighting options convey.
Check out the infographic: