Artificial intelligence (AI) ushers in a new digital era in which technology integrates human intelligence into machines. Chatbots are just one example of how machine intelligence can transform the way companies interact with their prospects and customers. While these intelligent tools enjoy unprecedented popularity and provide marketers with innovative ways to communicate, it is critical for your business to learn how chatbots can improve your social media marketing efforts.
Brands must continually look for ways to improve the consumer experience. Automating various tasks not only improves user experience but also helps companies meet customer expectations. In 2016, Facebook allowed third parties to create Messenger chatbots. While social media chatbots are evolving rapidly, chatbot technology is still in its infancy.
The core function and purpose of chatbots is to improve real-time engagement. Consumers expect quick answers to their questions and comments. It could be costly for you to have a team of representatives responding to your social media audience. Implementing a simple chatbot can solve this problem. Let’s explore how a Facebook Messenger chatbot can significantly improve your social media presence:
Save money and time on customer support
24/7 availability is crucial for many businesses because their customers hate waiting on hold. Most consumers ask the same questions over and over again, and in such situations a robotic answer is sufficient and effective. If hundreds of your prospects and customers are tracking deliveries, booking appointments, checking return policies, or asking general questions on Facebook, a little automation can save you time and money.
Reach your audience directly
Your users are more likely to open a Facebook message than a marketing email. Implementing a Messenger chatbot will move your prospects further down your sales funnel. Facebook Messenger also offers sponsored ads that allow you to target people who have engaged with your Facebook Page. In other words, you can use these ads in combination with your chatbot to convert prospects with high purchase intent.
Re-engage customers
Modern chatbots can store information, which is a huge advantage. While Facebook ads can help you generate high-quality leads, Messenger chatbots are capable of reaching your customers and making relevant offers. For example, a Messenger chatbot can remind your customers that items are still in their shopping cart.
Access to over a billion people
Facebook is one of the largest social media networks on the Internet with more than 2 billion active users. You can target these people and give them personal attention. This is why Facebook chatbots play a key role in reforming customer-brand interactions. Digital marketers understand the importance of personal messages and how they can help retain audiences over time.
Customer insights
If you have a system in place to generate customer insights, your chances of sustainable growth are high. The more insights you gain, the better your message becomes, and that means more sales and better audience targeting. When you use a chatbot, you can gain real-time customer insights. Companies that spend time understanding bots have a better chance of increasing sales and building strong relationships over time. E-commerce companies should consider using Facebook chatbots to improve their customer service.
About Reach First
Reach First is one of the most trusted digital marketing agencies in Canada. Our team doesn’t hesitate to go the extra mile to create highly profitable digital experiences for companies looking to achieve stable growth. Feel free to schedule a free consultation if you would like to learn more about our services or how we can help your company build a strong digital presence!