At the moment, some people will say absolutely 100% that we are undoubtedly a recession. Other I will say that we are absolutely, positive in a recession. I think these people should argue with a brick wall. Regardless of where you could stand personally, there is a lot of ambiguity about what is Strictly speaking continue; I am here to clarify it.
When a recession takes place, marketers are usually the first budget cuts. So it is no surprise that people (perhaps enclosed themselves) start to sharpen the eyebrows in the brands and companies for which they work, what will come, whether their roles have an impact or not, and how priorities shift really quickly.
In order to recognize them (and other marketers) that these feelings are not felt in isolation, the HubSpot blog interviewed 150 marketing and advertising experts In order to find out exactly how (i.e. through personnel investments, budget cuts, etc.) are influenced by a recession of how consumer behavior changes due to financial uncertainties and finally, in turn, marketing strategies do people to make marketing thrive – despite the restrictions.
I will also offer tips and resources (with a lot of perspective) to navigate this transition period.
Let’s get there.
Table of contents:
Three marketing effects caused by recession concerns
1. The consumers spend less and predicted more caution/discretion.
Although it is not surprising, the biggest effects are that the marketers see that consumers are reducing the costs due to – and reducing them – and they probably Already guess this – a real fear of what will come.
According to Drift Kings Medias 2025 survey on marketing during a recession, 42% From marketers, negative feelings pressed consumers’ shopping habits, which recognizes overall that many customers …