Ask your fellow bloggers how often you should post as a beginner and they will all give you different answers. Some may say that several times a week or month is the ideal blog frequency, while others may advise you to post several times a day.
What is the sweet spot then? How often should a new blogger post? It depends on several factors, which we will discuss in a moment.
Still, most experts agree that the optimal blogging frequency for newbies (and professionals) is several times a week – around 11-16 times per month.
In short
For new bloggers, posting two to four times a week is ideal. It helps build authority and thought leadership, improve SEO rankings, get on your target audience’s radar, and increase organic traffic.
What the numbers say
The latest blogging survey shows that most bloggers publish new content:
For new bloggers, posting two to four times a week is ideal. It helps build authority and thought leadership, improve SEO rankings, get on your target audience’s radar, and increase organic traffic.
How often they post depends primarily on their blogging goals and audience. However, those who blog less often don’t usually rely on considering blogging as a full-time job.
The 6 most important steps to deciding how often you should blog
Deciding how often you should blog is one of the first – and most important – steps in starting a blog. Your blogging frequency determines the success of your blog, boosts your digital marketing efforts, and increases organic traffic.
Here you will find out how to find the optimal solution for your blog.
1. Consider your niche
Your niche is crucial to your blog’s content planning because it determines your topic selection. However, it can also help you determine how often you should post. The more competitive it is, the more often you should blog.
For example, lifestyle, personal development, and entrepreneurship are the most popular blog niches. To stand out from the crowd, it may be best to publish high-quality content daily or several times a week.
Planning to cover the latest tech, travel, health or fashion news? Posting a few times a week isn’t enough in these highly competitive niches, so add at least one daily post to your content calendar.
Regardless of the niche, posting multiple times a month for evergreen content can work – this provides the most value. However, as a beginner, it will help you gain the traction you need.
2. Evaluate the optimal B2B vs. B2C blogging frequency
When running a B2B or B2C blog, the key is to increase traffic and generate leads and conversions. However, if you run a B2B company, you will need to publish more frequently than most B2C companies to attract the same traffic and number of leads.
Accordingly Marketing Insider GroupB2B companies see a significant increase in traffic after publishing more than 11 monthly posts – almost twice as much as companies with 6-10 monthly posts. Your B2C colleagues see almost the same improvement when they publish 6-10 posts per month.
3. Think about your audience
How often does your audience want you to publish new posts? Do your research to understand and meet your readers’ needs, preferences, and expectations. Perhaps the best solution is to question them directly via polls and polls.
Do they expect a daily dose of relevant, informative and helpful content? Your blog should deliver. Are they busy professionals who only read semi-weekly or bi-weekly blogs in their free time? A daily blogging schedule might be excessive and not bring in the desired blog traffic and engagement.
4. Determine the length of your posts
There is no ideal length for a blog post. A high-quality short post will rank better in the SERPs than any long-form content of inferior quality.
Still, experts recommend creating longer posts with 1,000 or more words. They are perfect for improving your SEO rankings, earning quality backlinks, and getting more social shares.
When long-form content became the norm, posts with 1,500 to 2,500 words (or more) ranked first, prompting many to take their content creation a step further.
Consider your target readers’ preferences and search intent when determining the length of a particular blog post. See if you can answer the topic’s main question in 500 words (watery content doesn’t add value) or if you can go into more detail.
Additionally, consider the buyer’s journey when selling products or services. For example, short content works well in the awareness stage, while its longer counterpart helps move buyers through the bottom of the sales funnel.
5. Take the time to write a valuable post
Most bloggers (22.52%) spend 3-5 hours per week on their blog, while only 6.02% spend more than 40 hours per week creating content.
This includes not only writing a blog post, but also researching topics, brainstorming ideas, developing a plan, creating drafts, editing, publishing, and optimizing content.
Therefore, consider all planning, creation, and optimization tasks before finalizing your blogging schedule. If you’re a one-person team, you’ll need more time, but you can always work with freelance writers and guest bloggers to increase your publishing volume.
6. Balance engagement and traffic
Posting too frequently can increase your traffic, but not necessarily your engagement rates. Sometimes less is more.
For example, if you increase your weekly publishing volume from five to six posts, you might get more attention for your content, but you might see fewer blog comments and social shares. You don’t want engagement to drop in order to drive more traffic.
Once you set your blogging schedule, stick to it for a while to have enough data to assess your performance. Then experiment with the frequency of your blogging to find your sweet spot.
Diploma
No matter how often you post as a new blogger, it’s crucial to maintain consistency and focus on quality over quantity. This is how you create credibility, authority and trust and join the ranks of successful bloggers. This way, you can stand out from the noise of the competition and build a good blog with a loyal reader base that keeps coming back for more.