So you will be sponsored on Instagram (according to which more than 500 social media marketers are looking for)

In my job at Nickelodeon, I am lucky enough to work with a variety of influencers and creators -from family influences that concentrate on parenthood to beauty influencers to comedy sketch creators. You would be surprised to see that you don’t have all millions of supporters. Many are macro and microinfluencers with 10,000 to 999,000 followers.

It is because there is more to sponsor and expand your brand partnership options than just have a large number of followers. Instagram is popular for influencers who want to work with companies while publishing brands, unique and authentic content.

I have put together this guide to show you how to get branded shops on Instagram. Read for implementable tips that will help you get your first sponsorship.

Table of contents

Paid Advertised contributions and ads

Instagram has a native ad management platform that resembles X, LinkedIn and Facebook.

Advertisers can use this tool to adapt a target group – attributes such as age, gender, location and interests – and invest a certain budget to bring the contribution to Instagrammer that identify with this target group. These contributions are displayed as normal contributions in the stories or the feed of a user, but have a “sponsored” label.

The crucial point here is that the advertiser creates and publishes the contribution on his own account. You pay Instagram for the audience that it wants to access, but the contribution is yours.

Paid influencer sponsorship

Conversely, paid sponsorship between a brand and an influencer appear on Instagram. The Creator will have a brand and an audience that is relevant for the business.

This format is essentially social media product placement. Just like a company could pay a TV show for its Soda brand on the worktop in the series finale, a person can also pay for Instagram to keep the same soda in an image on her Instagram feed.

In this model, the influencer usually has the content with the brand approval and naturally promotes the product or service with a #ad or #sponsored hashtag or “paid partnership”.

After understanding the differences in sponsored Instagram posts, let us go into how this sponsorship begins.

1. Define your brand.

A niche determines the topic in which its content rotates. Would you like to publish food and health -related content or concentrate on fashion? The establishment of your brand begins with the commitment to a niche.

In addition to the type of content you publish, branding depends on your general aesthetics. How do you want to style your contributions? What is the key news? Is the content informative or entertaining? To further consolidate your brand, you should create a coherent feed topic (use these feeds for inspiration).

In addition, consistency is the key. When researching influencers with which I work at Nickelodeon, I would be happy to scroll over your network and accidentally choose several posts from the past six months to compare the content styles. I want the contributions to be continuously recognizable, authentic and with the personality and brand of the influencer.

To further improve the consistency of your brand, I recommend connecting Your Instagram brand With any other online presence.

Creating a website with a similar aesthetics and messaging is a good way to do this. The more you combine your social media accounts, the easier it is that brands distinguish how you can help you.

Pro tip: Consider Linktree for a menu with links to your other accounts. In this way you can use a link in your biography to give users access to all of your socials. (Linktree offers a free and paid plan.)

2. Know your audience.

29% of the social media marketers Listed brand awareness and reaching a new audience as a top goal for 2025. This is exactly why it is important for influencers to understand their audience deeply – the ability to articulate a strong brand and public opportunities is a large sales argument for a company that is looking for sponsorship.

On the reversal, influencers who know that their audience can also correctly recognize which brands they are most successful and do it back.

I am looking for influencers for nickelodeon who create authentically comedic, colorful, aspirative and suitable content that appeals to our children’s audience on child -friendly platforms such as YouTube. On the other hand, I also look for parent and family influencers who publish the assignable, humorous content that the parents of Nickelodeon and Nick Jr. Kids aim.

For example, I worked with an influencer family that specializes in handicrafts. Although there is no direct correlation between this niche and nickelodeon, your audience is incredibly committed, positive and supports the tips of the mother. Therefore, we knew that the family would be someone who could authentically involve some of our characters in a craft and at the same time remain authentic to their beloved supporters.

As an influencer, I recommend you to collect the following basics to strengthen your understanding of your audience:

• What is gender, age and geographical location of your core demography?
• In which category of influencers do you feel the most connected and what can you learn from your types of content?
• Which of your contributions do you like best between roles, carousels, stories and live videos?
• What times of the day are it best to react to content and what can you conclude from it?

With this demographic information you can start pitching partnerships with brands. Finally, brands want to know who they can reach if they work with them.

A proposal such as “They are married at the age of thirty, working women, mainly from New York, who often use in Instagram in the morning and prefer content in connection with food.” will make more sense than “You will reach married women.”

Pro tip: You can see what type of content your audience likes by keeping an eye on how it deals with your contributions, and engagements consist of more than likes and comments. Search for articles with many savings (bookmarks) and releases to replace which content users return to.

3. Post consistently.

The more Merrier, right? Not always. I have found that influencers who try to post too much are incorrect. Their priority only seems to be the maximization of engagements instead of publishing deliberate, thoughtful content.

It is therefore advantageous to make a balance between the publication sufficient to develop a strong presence on Instagram and to attract brands. without posting so often That your audience is bored, the engagements decrease and the quality of the content decreases.

Instagram is based on algorithm, so that a high frequency does not define a factor as it becomes high quality, especially since the algorithm ensures that users do not see too many posts from a single author at the same time.

It is recommended to post Three to five contributions per week On Instagram with a mixture of carousels, rollers and static posts. It usually feels easier to publish stories more often Adam Mosseri suggests publishing two stories a day.

Pro tip: While the data on this front is different, the best times that are published on Instagram are the days of the week at lunchtime (12-3pm) and after work (18-9 pm). The best day will be viewed on Saturday, with second place on Friday.

However, I recommend referring to your profile analysis to determine when you will receive the most interactions and general engagement, as this also helps to determine your best Instagram posting plan.

4. Optimize your profile.

It may seem obvious, but certain aspects of your profile can be a brand that takes you seriously and wants to work with you.

If you currently have a personal Instagram account, change to a professional creation account. In this way you can then select a category that best matches your content (e.g. digital creator or influencer), and present this category in your public profile for brands.

I also recommend writing a biography that best matches its content. Many influencers list the city in which they are, a brief description of their niche, links to other accounts or content (e.g. a blog) and contact information.

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For me, the above influencer biography is perfectly written. You know where @Kalemaybe Is based and get a short but informative description of the type of content it publishes. It also contains a Linktree with its Substack newsletter, TikTok account and buy my account. After all, brands can easily find the e -mail to contact partnership options.

Pro tip: I recommend using story highlights to convey all information that sponsors want to see about yourself. Regardless of whether it is the collaborations, tariffs or the Outreach rules for brands, this helps to suspend sponsors that are not willing to meet your requirements.

5. Use hashtags and geoTags.

Instagram -Hashtags make their content for a wider audience, so that they are required to add their following followers. You can use up to 30 hashtags per post, but we recommend using one an average of seven hashtags per post. If you use too many, you can make your spammy account appear.

I appreciate it when influencers reuse the same hashtags with every post, as this shows that their content is relevant and relevant in the fire and the influencer strives to expand their reach. However, if you have been using the same hashtags for some time, try to carry out checks frequently to ensure that you are not broken or forbidden.

I understand the desire to use wide, popular hashtags with easily recognizable words and phrases. However, branching can help to highlight your content. For example, a search for #nycfoodie revealed the following results:

This hashtag has 2.3 million contributions, so that an important audience does not necessarily guarantee it. After all, everyone who scrolls through the side “for you” with this hashtag has a hard time choosing their contribution from the crowd. Instead, the use of hashtags such as #nycfoodieDventures offers a similar topic, but only 500 contributions against which you can compete.

On the brand side I often look for influencers who use hashtags like #nickelodeon, #nickkid, #spongebob and #dora. When I see that someone is already interested in the brand and its characters, it is a good sign that it is someone with whom it is worth having a partnership.

Location -Tags are similarly important because they help users find their account when they are interested in a specific location. This can also address brands that are interested in reaching a certain niche in a certain population group such as New York City.

Pro tip: The use of forbidden hashtags rank their content in the algorithm lower. To avoid this pitfall, enter the hashtag in the Instagram search bar. If you receive a message that the latest contributions are hidden or not available, or a violation of the guidelines of the community, do not use them.

Social -Media blogs like how Skier Update lists with current forbidden hashtags. I also hit tools like before Metahashtags In order to check and remove forbidden hashtags from your hashtag list, you will find similar hashtags instead.

6. Brand brand in their articles.

Okay, now you are officially ready to contact brands. You have defined your brand and audience, optimized your profile and created high -quality, authentic contributions. Now you should have a pretty good idea of ​​which types of companies would benefit from a partnership with you.

It is important to start small. If you are interested in make -up, do not go straight to rare beauty. Instead, try to mark smaller make-up start-ups that you saw in Instagram in your contributions to create awareness and work up.

Smaller brands can benefit from a committed voice that is supported by any size that supports and promotes, and you can benefit from the experience with brand sponsorship. Add them to your portfolio and use them as a practice how to authentically involve the products or services of a brand in your content.

When posting a make -up tutorial videos, mark the brands and products you use. If someone comments on a question like: “Where can I get one?” Mark the brand and let it answer.

I know that our Nickelodeon Social Team loves to interact with influencers that post through the Nickelodeon series or create unique content such as Pfotpatrouillenkuchen or Spongebob nails. Finally, further interactions can also become the brand that she sees as a sustainable sales partner.

Pro tip: I occasionally see influencers who write carefree, like: “This is not a sponsored display, but mark the brand in the comments so that I can work with them!” In their captions. Many supporters are loyal to their influencers and will do that.

And with 28% of the marketers With the indication that brand expectations are an important metric for measuring the effectiveness of an influencer campaign, you would definitely like to receive as many of them as possible.

7. Create a media kit.

A media kit is a professional portfolio or a website on which brand identity, personality, inter -public information, statistics and metrics and earlier work are presented in the influencers. This is a great thing that you can share with brands that may be interested in working with you, to demonstrate your work history and the services that you can offer.

I recommend taking the following in your media kit:

• Description of your niche and your personal brand. Concentrate on details to stand out from similar accounts.
• Statistics on your audience, including age, gender, location and interests.
• Metrics such as the number of followers, the engagement rate, the range and the impressions. This is a great place to present your growth by sharing the increase in these metrics compared to the previous year.
• Examples of some of their best content that have received a high level of commitment and previous brand sponsorship. This gives brands a foretaste of what you can expect if you work with you.
• The services you want to offer. For example, some influencers are only ready to make sponsored stories in order to keep their feed as authentic as possible.

As soon as your media kit is finished, you should link it directly to your Instagram biography so that brands can easily access. Otherwise send DM or send it directly to brands you want to work on.

Pro tip: The best media kits are well designed, striking and professional. I recommend using software such as Adobe Spark or canva or lifting spots Free media kit template to create yours.

8. Pitch paid sponsorship.

My favorite method, in which influencers win sponsoring, is to reach brands and offer their services. After all, my life is mantra “don’t ask, don’t go.” With the right place you may be able to land some appearances without waiting for brands to find them.

First create a list of brands you want to work on. Then limit yourself from here. Does the brand match its content and your audience? Do you have a sensible social media presence? Have you worked with similar influencers lately? Do they seem to enable the influencers to post freedom to post authentically in their content style?

Another reason why it is great to start with smaller brands is that it is more likely that influencers will take over the reins with regard to the creation of content. After all, you are the expert. So do not write a brand just because it has a small supporter or a low commitment – you could be the one who turns it over.

If the brand has several communication channels, I recommend direct messages on Instagram first. Send a short, personalized pitch why you want to work with the brand and why you believe that you are doing well and link your media kit.

If the brand does not answer within a few days, you should send you a longer, more professional note. Here you can talk more about yourself, your content, success, sponsoring offers for the past and your social media metrics.

Pro tip: If you find that your messages are lost in the crowd, you should comment on the brand’s Instagram contributions and roles and express a unique opinion about the contribution and interest in working with you. The right brands appreciate their commitment and perseverance.

I also recommend adapting your parking spaces to the individual needs of each brand as you could do with a cover letter. This shows the initiative and willingness to do the work that moves the needle for this specific brand.

9. Know your value.

Make sure you know how much you charge when brands contact you or before you set up your platform. As a rule, marketers pay between 5,000 and 10,000 US dollars for nano, micro and macro influencers and more than 10,000 US dollars for mega influencers.

While you want to have a minimum rate, you can negotiate to encourage brands to pay more. Perhaps your price is 300 US dollars for an average offer, but for 500 US dollars you will give additional Instagram stories for 24 hours and a link in your biography on the website. You can use other Instagram functions to sweeten the business. If you grow, you can charge more.

Pro tip: There is no doubt that it is essential to know your value. However, it is not always the point to fix on money. Sometimes working with a popular, beloved brand can counteract a lower remuneration if it offers opportunities for more reach and commitment and opens up future doors.

How to get branded business on Instagram

Both B2B (24%) and B2C (31%) I planned to increase the investments in Instagram in 2025 and offer numerous opportunities for sponsorship. This applies in particular if you use Instagram Creator Marketplace.

The explicit purpose of the Creator Marketplace is initially to be combined in 2022, influencers and brands on Instagram. This means that the platform puts it in the spotlight. You just have to prepare to make the best of it.

As well as.

1. Activate your creation account.

The Creator Marketplace is a public instrument, which means that you and I can access it as long as we have Instagram accounts and meet the following criteria:

• Be at least 18 years old.
• Be in a region in which the market is available (see the Admission criteria for regional information).
• Convert your account from a staff into a creator or business account.
• Develop an authentic, established presence and a sufficient successor base. Accounts with fake supporters, excessive reposting or spam, low commitment or incomplete BIOS can be rejected.
• Compliant with Instagram’s Community standardsincluding their guidelines in terms of intellectual property, authenticity and user security.
• Hold onto Guidelines for brand contents And Partner moneal policy policy.

You can go Settings > Account > Account status On Instagram to check whether your account has violations that you would not prevent from joining the creator market.

2. Optimize your profile for discovery.

After activating your account, you can optimize your profile in order to make it more found by brands.

My suggestion? Be as thorough as it is human. The more details and labels you give for what you do, the higher the chances that brands you will find.

On the brand side, these are some of the possibilities that I am looking for for family and parents -influencers after the Instagram discovery function from Instagram:

• Use of keywords or hashtags. I often look for phrases such as “parents”, “parenthood”, “children”, “family” and “mother” as key words and hashtags to narrow my results. I therefore recommend using a variety of highly relevant keywords, phrases and hashtags, especially if your colleagues use them.
• Use filters. I can refine my search results for a campaign with filters such as age, gender, location, interests and follower numbers. For this reason, the knowledge of who your Instagram followers are, is useful so that you can make sure that you appear for a certain demographic parents in my search.
• The following recommendations. If I like an influencer and follow it, Instagram serves recommendations for similar accounts, which is a great way for influencers to see yourself. The algorithm analyzes factors such as the content type, your interests and the brands you publish with which you work.
• Browse the categories. Sometimes when I am looking for influencers in a precise category (i.e. Travel Family Influencer), I simply look for influencers in this category on Instagram. For this reason you have to select the most suitable category if Change to a professional account.

After discovering an influencer, I got through their contributions to make sure that they use thoughtful capacity and publish valuable, different content, especially for brand sponsorship. I recommend that all influencers optimize their contributions in this way and use some of the same key words, phrases and hashtags.

3. Set up a portfolio.

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Instagram Creator Marketplace’s portfolio function enables influencers to create an in-app show case of your work. While it is still advantageous to have a portfolio in an external place so that you can use it for other social platforms, the Instagram version enables a seamless display of your resume in the app’s ecosystem.

Here are some functions of the Creator portfolio:

• Describe yourself, your niche and your influencer experience.
• Show a curated example of posts and roles that best demonstrate your style and skills, including brand sponsorship and contributions with high commitment.
• Show off the findings of the audience, the performance IDs and the engagement metrics
• Simply send your portfolio to brands.

I love this function because it gives professionalism to what can be misunderstood as a informal, informal app. Tools like this enable influencers to present themselves in the best light and to better control future brand options.

4. Keep an eye on the inbox of partnership messages.

The postbox for partnership messages is a dedicated folder in your Instagram DMS for invitations for brand collaboration. This keeps communication with brands separated from your regular DMS with users. If you don’t see this function yet, don’t be annoyed. It is only displayed if you have received your first message from a brand.

Brands should indicate your needs in these invitations (i.e. the type of content that you expect from creators, publish the frequency and if you expect you to post) so that you can easily invite the offer and decide to accept, negotiate or reject the offer.

This is an incredible function for users of the creator market because you avoid the risk of losing business by missing important brand messages. The messages are highlighted in their inbox in the partnership in order to highlight them as a high priority.

I recommend answering brands within a few hours after receiving a message to give a good first impression and ensure that you do not miss a sensitive opportunity. It’s okay if you need more time to think about the offer, but you can let you know that you will appreciate the reach and will soon return.

If you go on vacation or cannot answer messages in another way Set up automated answers So that brands will inform important information and you will answer as soon as possible.

5. Search projects.

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I mentioned that brands can create projects and send them directly to influencers they want to work with. But there is more. Brands can also make these projects available to any creator publicly on the market.

You can search projects and give interest in those where you want to work by tapping the “I am interested” button. In this way you can take more initiative and avoid that brands can contact you.

In addition, you may be interested in connecting several projects at the same time. This function is useful for creators who are just starting and open to a variety of options are on their journey to create their first offer. It does not hurt to express as many projects as possible.

Imagine you browse for jobs on LinkedIn. The more you apply, the higher your chances of landing an interview, right?

Use #ad and #spon hashtags

After Federal Trade CommissionInfluencers and brands must disclose brand partnerships that contain money payments, gifts or sponsorship. Even if a brand does not ask for the mention, influencers still have to disclose it.

Many brands are under fire because they did not obey these requirements. For example wellness brand Teami was sued by the FTC In 2020 to pay well -known influencers to promote their products without being compensated. Teami ordered the FTC to return more than 930,000 US dollars to deceived customers.

The use of #ad and #spon hashtags on Instagram helps consumers. You should know if you post over a product because you really use it and recommend it due to brand sponsorship. Apart from ethics, misleading ratings or incorrect claims can destroy the credibility of your account and lead to a decline in followers and future brand cooperations.

2017 Instagram Published a paid partnership function to combat this problem. If you mark a brand in a contribution and the brand confirms the relationship, the contribution at the top is marked with a “paid partnership (brand name)”. This also helps the brand to collect data about how well the campaign works.

If you don’t want to use #ad or #spon, communicate with the brand. Many brands have taken over #(brand) partner -Hashtags because they feel less spammy and at the same time remain transparent. The Sink down from @Healthfulradiance shows a brand sponsoring with @beyondmeatused the #beyond partner instead of #ad or #spon.

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Regardless of the extent that you use, make sure that it is easy to read in your caption. If in doubt, they adhere to the guidelines of Instagram. You can completely read Instagram’s brand contents guidelines Here.

How to disclose paid partnerships on Instagram

It is the best practice to pass on paid partnerships to followers so that you know that you and your partner benefit from the commitment that you bring with you.

Here you can find out how you can easily disclose partnerships with brands for feed, stories, live, roles and videos.

Note: This function is only available for business and creation accounts, and the steps are the same for desktop and mobile devices.

Add a paid partnership label in Instagram -Feed posts

1. Create a new contribution. Upload your content, add your preferred caption and all filters or effects and then tap Next.
2. Knock Extended settings Then scroll to the screen at the bottom of the screen edge Brand content Section.
3. Switch Add paid partnership label Option.
4. Knock Add branded partners Search for the brand and add it to your contribution. You can add up to two brands per post.
5. If necessary, request the approval of the brand. You have to approve the day before the label is displayed.
6. Optional: If your agreement with the brand enables you to use your content to execute ads, switch on Let the brand partner promote.
7. Knock Completed to publish your content.

Add Instagram Stories a paid partnership label

1. Create a story. Up your content and all elements such as text or filter and tap on the label symbol Above on the screen. You can also tap on the More Option.
2. Turn on Add paid partnership label.
3. Knock Add branded partnersAnd look for the brand you work with. You can add two brands per story.
4. If necessary, request the approval of the brand. You have to approve the day before the label is displayed.
5. Optional: If your agreement with the brand enables you to use your content to execute ads, switch on Let the brand partner promote.
6. Knock Completed to post your story.

Add Instagram Reels a paid partnership label

1. Create a role. After uploading your content and editing your choice, tap Next.
2. Knock Extended settings At the bottom of the screen.
3. Switch Add paid partnership label Option.
4. Knock Add branded partners Search for the brand and add it to your contribution. You can add up to two brands per post.
5. If necessary, request the approval of the brand. You have to approve the day before the label is displayed.
6. Optional: If your agreement with the brand enables you to use your content to execute ads, switch on Let the brand partner promote.
7. Knock Completed to publish your content.

See an example below from A Sink out of @Wishbonkitchen support financially @LecreusetThat the label “Paid Partnership” shows next to the hashtag #ad.

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Add Instagram live a paid partnership label

note: If you live, you can only mark justified brands that you have approved.

1. Start your Instagram live. As soon as you go live, tap Details.
2. Knock Add branded partners And look for the brand you work with to add a day to your live.
3. As soon as the label “paid partnership with (brand)” appears at the head of your live meeting.

To consider things before an Instagram sponsoring is accepted

Congratulations on this phase! After you have set up one or more brands, I suggest that you consider the following before taking the shops:

1. Brand orientation and authenticity

As an influencer, you are a trustworthy voice and source of truth and inspiration for your followers. It is therefore essential to align yourself to brands that make sense for their niche.

From a brand perspective, for example, I would never turn to fitness -specific influencers to work with me at Nickelodeon, since your niche is not relevant for our brand.

As an influencer, you should always research the brand, your Instagram presence, the type of content that the brand shares, and the audience that deals with its content, and the type of content that determines whether it matches your personal brand and its interests.

Pro tip: Ask yourself whether you can authentically advertise this brand and your products or services without users questioning their credibility. Your followers make you what you are. Therefore, it is only fair to prioritize your needs before taking an Instagram sponsorship.

I recommend leaving business that are incorrectly aligned with your interests or needs on the table.

2. brand audience

Think about whether the current and target groups of the brand match your own. You may have to research a little by either leaving the comments on your last articles or checking the audience’s demographic information online.

When I research influencers for nickelodeon, I occasionally come across Mama blogger, which initially seem to be a good fit. However, after I was immersed in their public indicators, I can find that their main audience is unmarried women in the 20s, which does not resonate in our brand.

If the brand’s audience does not match their, it is a waste of their time and resources to promote the brand. They would publish content that claims with another group of people, and this is confusing or disappointing for their supporters.

3 .. eligibility requirements

Brands have requirements for authorization if they work with influencers. Therefore, you should always check your criteria to ensure that you meet your qualifications and that your skills have no unrealistic expectations of you and your processes.

For example, media companies such as Mine Influencers offer opportunities to travel for live shows, events and premieres. However, in order to be entitled to these trips, influencers must be valid at least six months after the travel dates and occasionally approved for Visa.

Pro tip: For this reason, it is so important to optimize your profile and create a media kit and a portfolio. If there is something that you cannot do for brand collaboration or not, indicate this information in these places to reduce unwanted inquiries.

4. Contract conditions and requested services

Protecting your content and ensuring that the brand does not abuse it is essential. Read the small print of your contract and partnership to see exactly how brands use your content and register for A DCMA Account to ensure that it is protected by copyright and cannot be misused.

What content does the brand need from you and how many services you debt for the partnership? Make sure that this information is clearly explained to ensure that you agree to the exact amount of work that you feel for comfort.

I like to discuss these elements with the influencer before I build a contract. In this way, the influencer feels part of the conversation and is not unprepared for unrealistic expectations in the contract. As an influencer, you should feel authorized to say your conditions of the brand.

Pro tip: Accordingly Rex HuxfordDirector of the Demand Generation at MD clarityOne of the most common mistakes that Green influencers make when you get started is not to determine an end date for your content use.

Huxford recommends “Set a contract in writing of how long brands can use your content, where you can use it and how you can use it again. You may not want you to have access to the content indefinitely, especially if your following hunted later.”

5. Payment amount and conditions

In the same way, it is always important to evaluate offers and contracts to ensure that you are fair and in accordance with your rate, the partnership requirements (i.e. what content you share) and the effort you can use to create the content.

If the payment does not match your work level, you have the right to negotiate a price that corresponds to what you need to do, or you can go away if you do not compensate you at your price.

Pro tip: Tools like The Instagram price tool from Upfluence are a great way for newer influencers to get a feeling for how much they should ask for their work. You can enter your handle to obtain an estimated average rate for contributions.

I also recommend entering the handles of other influencers in their niche and with a similar number of followers to determine whether the rates are consistent among their colleagues.

6. Instagram’s partner moneal policy and guidelines

To use Instagrams of monetarization and advertising tools, you have to meet some specific requirements. You have to:

• Have a business or creator account.
• Be at least 18 years old.
• Living in a country where monetization and advertising tools are available.
• Hold to everyone and adhere to them Community guidelines And Content monentization guidelines.
• They are missing misinformation.
• You only monetize authentic engagement (you cannot monetize artificial views or commitment).
• Are equivalent to Terms of paymentAnd have a valid bank or PayPal account for payments.
• Have an authentic presence.
• Occasionally, leave a minimal follower number (usually over 10,000+) for selected monetization features.

As already mentioned, you should also be familiar with rules and laws that from the Federal Trade Commission (or the Equivalent in your country) to ensure the greatest transparency and authenticity in their content.

7. The type of content that you can monetize

All content that helps and publisher help must follow certain rules. You tip Monetarize the following:

• Static videos, static image surveys, slide shows from images, loop videos, text assembly or embedded displays.
• Newly published content from others without meaningful comments or new information.
• Ingotation baits, in which you encourage the people, click on a link or ask for a contribution about likes or comments and ask for commitment.
• Madelin information, misleading medical information or exaggerated promises.
• Violence, criminal activities, sensitive or socially discussed topics and dangerous or harmful acts.
• Content with copyright protected material without permission.
• The following product categories: alcohol, financial and insurance products, subscription services as well as products and services related to weight loss and cosmetic procedures.

8. Creative freedom

I think the best strategy when working with influencers is to write an order that describes the campaigns, goals and suggestions for content ideas. In addition, I leave the management to the influencer because you are the expert for the content that is best with your followers.

While there are some requirements for brand sponsorship (i.e. approved with the use of brands to describe the product or service, pass on special offers or discounts and to mention important data or locations), you should keep enough creative control to still present the content in your real style and language.

Avoid working with brands that try to script excessively or to limit the types of content that you can publish. After all, sponsorship work best when they are located in the typical content of an influencer.

Advantages and disadvantages of Instagram sponsoring

Professionals

• Build trust. Working with reputable brands can increase their credibility with their audience because they are aligning themselves with a trustworthy source. The trust builds up even higher if you recommend a product or service that buy your followers, which have a positive effect on your life.
• Expansion of the range. The partnership with a brand can extend your reach to your audience. This increases your control and can help you win new followers that you can hear from you.
• Monetarization. Brand sponsorship is one of the best ways to monetize your platform as an influencer. You can earn income or receive exciting products while doing an expert with: Content Creation.
• Variety of content. We all sometimes reach trace, but brand sponsorship can help you refresh your content and try out new styles or series in order to continue to engage users.

Disadvantages

• Brand risks. The partnership with brands involved in scandals, have a negative reputation or are irrelevant for their niche can damage their reputation.
• Loss of authenticity. Sometimes sponsored content cannot feel authentic for the audience, especially if it is to be sold. Since consumers usually prefer authentic content for everyone else, they can react skeptically or negatively to their ads, especially if they take part in too many sponsorship.
• Legal questions. If you do not meet the legal requirements and the content moneal and the sponsoring requirements of Instagram, you risk non-compliance and lose the possibility of using the Instagram function or even the platform.
• Time -consuming. Sponsored partnerships can take a lot of time and effort to coordinate and create content, which can affect your other efforts to create content.

#Getsponsponsorte

Being an influencer is difficult in such a crowded landscape. And winning brand sponsorship can be a challenge – it takes time, effort and perseverance.

The most important thing you should remember is to understand your audience and what interests you. If you keep these thoughts as your northern star, you will always remain authentic, informative and thoughtful in the brands you work with.

Note from the publisher: This post was originally published in July 2023 and updated for completeness.