Improve natural link building to Google’s 2025 update

Google and SEO specialists have a complex relationship.

The Google algorithm constantly changes and forces us to develop us with it. This is not always easy to do because we have to learn many SEO tactics and strategies.

The latest anti-scraping 2025 Google Update is a prime example of it!

Google Update calls the “Enhanced anti-scraping protection”, which ends on January 15, 2025, how SEO tools automate data acquisition from its search results.

Google now needs JavaScript To be activated to access search results and block conventional stencils based on the RAW -HTML extraction. This change complicated data extraction for scratches and automated tools that do not render JavaScript.

For this reason, we recently saw a failure and delays of SEO tools such as Semrush, similar and SE ranking when updating Keyword rankings and SERP functions.

One of the main methods, such as SEO experts like us backbacklink, is to carry out a competitor analysis with such tools.

As a result of this update, the preservation of this data has become more difficult.

But it looks like many SEO tools have developed workarounds about the Google update of anti-scraping.

For example, some tools have started to use the official API from Google to access search data in a way that corresponds to its guidelines. Others have improved their JavaScript rendering functions in order to imitate this through human browsing behavior and to be able to access them despite the new restrictions.

This technological shift can lead to price increases in SEO tools what makes you and you and you more expensive.

As a result, we are looking for natural, organic, sustainable and better opportunities to identify opportunities to create link building.

In this article we will list natural options, create backlinks and take over via the SEO tools.

But first we’ll take a quick look at them Development of the SEO -Backlink strategies Because of Google updates. This quickly helps you to recognize the importance of adaptation to the new Google algorithm.

Development of the SEO -Backlink strategies

Backlinks were always important for SEO, but their role has changed significantly over time.

In the early days, websites could simply rank higher regardless of the quality by having more backlinks. Many used this using link farms, paid links and other manipulative tactics.

When the search engines developed, they began to run these practices.

Google wants to ensure that the ranking lists are based on real authority rather than artificial link building.

Between 2011 and 2020, Google showed important updates like panda and Penguin. This shift focused more on quantity than on quality.

Websites with Spammy or irrelevant backlinks were punished.

While those with natural and relevant connections have an advantage. Search engines began to evaluate links from relevant and niche -related sources. This made it important to earn backlinks from reputable websites instead of simply buying as many as possible.

From 2021 ,, User experience and intention have become important ranking factors.

It’s no longer just about having a backlink. Also the context and the value of the link matter.

Search engines now prioritize organic and natural links from sources that are relevant for the search intent of the user and ensure that they offer a real value.

As a result, the successful link building is now focusing on the creation of high -quality content, which of course attract links from trustworthy and relevant sources.

Against this background, we look at the best strategies for link building for 2025.

How to improve organic connection construction

To make it easier for you to go through this article, we have divided it into different sections. You can click on a link below to jump to the section you want to read.

1. Create user -oriented content
2. Use social media
3. Take part in webinars, podcasts and interviews
4. Take part in online and offline forums and communities
5. Partner with influencers and bloggers

1. Create user -oriented content

As already mentioned, Google has developed from the concentration on quantity to quality. This goes beyond left; It also contains content. The first and most important step is to create content that focuses on helping their users.

You should create content that directly meets your audience’s needs, interests and problems. Instead of just optimizing for search engines, focus on delivering value that is committed to the readers.

Today it is important to determine why a user is looking for something. Are you looking for information, make a purchase or compare options?

Instead of using SEO -tool -Scrapers to identify keywords, you can carry out your forums in forums Quora And Reddit. Hence this community Forum -sites are suddenly high on Google Because you answer the users’ questions more effectively.

This content strategy in itself is a great way to improve Google ranking. The higher you rank on a search query, the more likely it is that other websites will return with you and increase the likelihood of getting natural context -related backlinks.

In order to advance your user -oriented content one step further, you must include EEAT.

a) Concentrate on EAT

So what is EEAT?

EEAT stands for experience, specialist knowledge, authoritivity and trustworthiness.

This is the new way of how Google is used, whether your content matches the requirements and expectations of the user. First, your content should demonstrate a deep understanding of the topic. It should also be linked to credible sources to secure your claims.

Eeat is another reason why we see Websites like Reddit rank higher today. The platform is known for its enormous user content.

This includes insights from a variety of experts and relevant voices in certain communities. At the same time, it creates a strong feeling of trust through active moderation and commitment in the community.

However, since the duplication of Redits SEO strategy on a business website is difficult, there are other ways to improve your EAT.

Information on authority

A detailed author biography can quickly help to establish the know -how and the authority of the content. The writer’s biography should include the qualifications, experience, social profiles and relevant registration information from the author.

Look below the Author Bio by Syed BalkhiFounder of wpbinnner and isitwp.com, as an example:

This helps search engines and users trust that the information provided is correct and reliable.

However, it can be difficult to create a detailed author biography, especially for a large website.

Therefore we recommend Aioso.

All-in-one SEO plugin Can help you to set up social metadata such as the author biography more effectively. With a few clicks you can add the author’s name and social media profiles.

Take a look at this detailed AIOSO evaluation to learn more.

Use testimonials and reviews

You can improve EEAT by reviews and testimonials from satisfied customers. This is particularly advantageous if the customers who give you reviews have relevant experience or expertise on your website.

Positive reviews can build trust by showing that real people have had a positive experience with their products or services.

To give these reviews more authority, you need to collect them from trustworthy websites of third -party providers such as Google Reviews, Trustpilot and Yelp. This increases your credibility and signals for users and search engines that you are reliable authority in your industry.

To ensure that you receive and manage reviews and testimonials, we recommend Thrive ovation.

With this testimonial plugin you can add reviews manually. It is even more important that you can also collect and manage reviews from several sources in one place in order to optimize the process and save you time.

You can easily import reviews of platforms from third -party providers such as Google and Yelp to display them more easily on your website without manually copying and inserting them manually.

Thrive Ovation offers flexible and customizable templates so that you can present visually appealing reviews from third -party providers that correspond to the branding of your website. This can also improve your social proof and make you more trustworthy in front of the users.

Start with Thrive ovation Here.

b) Make your content skanable and legible

Apart from this Easy to read and scheme.

As you can imagine, there are thousands of websites and pages like you. You have to quickly attract your user attention so that he can stay on your website longer.

One of the best ways to do this is to easily read your content. As a result, your users stay longer on your website and lower the bounce rate, another important ranking factor.

To improve readability and skanability, you can use Aioso.

AIOSO offers an integrated readability analysis that evaluates its content for factors such as sentence length, sales structure and use of headings. If you follow this SEO plugin recommendations, you can improve the readability of your content and become more scannable for readers.

Take a look at this comparison article between everyone in one SEO vs.. Mathematics rank to see which works better for you when you optimize readability.

Apart from that, AIOSO helps you to use correct headlines like H1, H2 and H3. This organizes your content better and makes scanning easier.

Structured data can also be added via AIOSO to better understand search engines and to present your content in rich excerpts, which improves their attractiveness and skanability.

Take a look at this comparison article on Aioso against Yoast SEO to see which is better for you when adding metadata.

As you can see, the main goal of creating user -oriented content is to ensure that your content is higher on Google. As already mentioned, the more likely your content is classified, you get more natural backlinks.

But nowadays it is not enough to rely exclusively on good content to get backlinks.

Here are other direct ways to get backlinks naturally.

2. Use social media

First of all, we should point out that most social media websites offer a Nofollow backlink. This is intended to prevent the spaming of SEO experts looking for backlinks.

This means that it does not bear the same left juice as other websites. But why are social media still so important for nature and Bio -link building?

We mentioned that the ranking on Google is more likely to bring more organic backlinks because more people see their content.

This also applies to social media shares!

Sharing your content on social media platforms increases the visibility to a wider audience. The more people see their contributions and deal with their contributions, the more likely that others, like bloggers, journalists and influencers, link to their content because they find it valuable.

But the strength to share their content on social media does not end there.

This is because your users probably share your content with your audience. This increases the likelihood of people outside of their goal to see the content.

In the end, social media can not only help them Diversified your backlink profile.

In addition, you can easily increase your traffic with social media.

The good thing about sharing content on social media is that everyone can do it, not just them.

This means that your audience can share your content on social media. You can do this by adding your contributions social media buttons. This facilitates visitors to share their content with their own networks, increase the exposure and possibly lead to more organic backlinks.

Social Warfare is a good instrument with which you can pass on your website social media.

It can help you add social parts of buttons everywhere on your website.

We like social warfare because it gives full control over how its content is shared. For example, you can personalize the postal title, the description, the image and the image if your visitors share a contribution on Twitter (now X).

If you are looking for further options, read this article on the best social media plugins.

As you can see, you can use social media to expand your website.

But how do you use your website to expand your social media?

Adding social media feeds to your website is the best way to achieve this. In this way you can easily see your contributions on social media as soon as someone visits your website and encourages you to follow you there.

We recommend adding your website feed Small the balloon.

With this social media plugin you can create feeds for a variety of platforms. You can create feeds for Facebook, Instagram, Twitter (now X), YouTube, TikTok and more.

You can also create several feeds on the same page and display feeds from different platforms in one place.

Take a look at the latest Smash Ballon Review here.

3. Take part in webinars, podcasts and interviews

Every SEO expert will tell you that press releases are one of the best ways to get backlinks. The problem, however, is that many press locations only deliver links for Nofollow.

Apart from backlinks, press releases in your shop should create a sum for your business. But since more and more people are moving from traditional media, it can be difficult to talk to people about their business after a press release.

Don’t get us wrong, press releases are still a fantastic way to get backlinks.

But since Many press companies require them to pay from themThe backlink is not quite natural. For this reason, we consider participation in webinars, podcasts and interviews as a perfect alternative.

By participating, we think you can be the host in some and a guest in others and mix it with like -minded people in your industry. This approach ensures that various target groups combat and helps you to attract traffic and backlinks from different locations.

These platforms offer a more personal and appealing way to connect with your audience.

If you take part in webinars, podcasts or interviews, you not only promote your company, but also offer valuable knowledge and expertise that people would like to share.

This can help you build trust and authority in your niche.

In addition, this approach perfectly corresponds to the new Google instructions to put the user in the first place.

As a result, you increase the likelihood that your content will be shared and linked, which further improves the visibility and credibility of your website.

The best thing is that the evergreen nature of webinars, podcasts and interviews means that your content can continue to generate backlinks over time, which leads to continued SEO advantages.

To host webinars, podcasts or interviews, you need an audience and a panel.

First of all, you can create beautiful destinations for the upcoming virtual event. We recommend Seedprod Because it enables you to create quickly custom pages to attract attention and promote your events.

If you do not want to create a whole target page, a good alternative is a WordPress form.

For that we suggest Wpforms.

Wpforms Can help you collect contact information before, during and after your webinar. You can promote this relationship and hopefully receive natural backlinks from panel or spectators.

Here is an in-depth WPFORMS evaluation.

Another great tool that you can use is Optin monster.

It can help you create highly customizable registration popups and slide-ins for ads while people search their website.

However, you also want to make the online event easily accessible after the recording.

You can use this Small the balloon.

As soon as you have uploaded your podcast, webinar or interview to a platform like YouTube, you can embed on your website with Smash Ballon.

In this way, users do not have to leave their website to display it.

4. Take part in online and offline forums and communities

Another way to interact directly with your audience is both online and offline about communities and forums. Both are equally important and can also help you improve your branding.

Let’s start with online forums and participation of the community.

First of all, make sure that you join the industry -specific forums and communities in which you will find like -minded experts. This ensures that the right people see their contributions.

You can ask questions, answer questions from others, offer links to authority resources and much more. The most important thing is that you should mess with links to your website. However, make sure that sharing your links is not your main focus, since others start quickly and get them as spammers.

The priority is to be helpful in the community.

Make sure that you join various platforms such as WordPress forums, SEO-focused groups, technical-related communities or an area in which you are an expert.

The good time to Niche Communities is that the platforms can add them with author profiles. This zero back to what we used to discuss about Eeat. Take this opportunity to return to your website or blog and create your author’s authority.

Apart from the fact that you are helpful with your questions and answers, you can make the discussions more interesting.

You can do this in a unique way that help you win authority.

For example, you can share a survey picture or a quiz link in the community or forum to return users to your website.

Take a look at this contribution to creating a survey in WordPress without coding.

As soon as the users are on your website, you can offer something valuable, e.g. B. a free downloadable resource or free instructions. With this Backlink strategy, users can find their content helpful and refer to their own discussions or posts. As a result, it can help increase more traffic to your website.

In the end, it can promote further participation in the conversation, which leads to organic backlinks.

Take a look at this tutorial how to create quiz in WordPress. You can also check this list of the best quiz plugins for WordPress.

Now let’s take a look at how offline forums and apartments can help build natural link.

While online forums and communities are a popular way to win context-related backlinks, offline and personal communities can also play a crucial role in natural link structure.

This is because integrating and sharing valuable insights into offline events and networking with industry specialists create link building opportunities that are organic and authentic.

Events such as industry conferences, business exposes and networking Meetups are excellent opportunities to combine with people. Many of these people own companies and can link them to their website with the right interaction.

In addition, many organizers of the event publish spokesman lists, lists of participants and summaries of discussions. To improve authenticity, they often contain links to companies and personal websites.

Take a look at this list of the best bookings and appointment plugins to see which is best suited for you to set up offline events.

Apart from that, you can also organize an event.

This can lead to participants and speakers who return to their website and lead to natural backlinks. What we like about offline events is that they are one of the best ways to attract journalists and bloggers.

Remember, we mentioned that press releases do not always lead to natural backlinks. In this case, however, the press teams come to their event or one in which they take part.

As a result, you are more likely that you will naturally tie back to your company when you report on what happened at the event.

The biggest problem that we confronted with offline events is the persecution.

Since the event is in a physical place, it is difficult to quantify its effectiveness for an online business.

To support this, you can use Monster Intights.

This is the best WordPress plugin from Google Analytics. It can help to simplify complex Google Analytics data and display them directly in your WordPress dashboard.

With this analysis tool you can quickly monitor traffic spikes and sources so that you can analyze offline events.

Take a look at this article to find out how to set up Google Analytics with monster insights.

Another way to correlate your online and offline traffic is to add your flyers and other advertising material QR codes.

These QR codes can send your users to your website quickly and easily. In this way you have your information on hand while creating content about the event, which makes it more likely that you will receive a backlink.

You can also add the payment of Stripe QR code to the flyer and enable event goers to make purchases in a simple manner and essentially kill two birds with a stone.

5. Partner with influencers and bloggers

Top -niche bloggers and industry influencers have large supporters who show them for advice, entertainment and camaraderie. This helped them to cultivate a loyal and committed supporter.

Since your following listens to you, your audience will probably appreciate you and your company very much and increase the credibility of the brands. This association can lead to other websites to consider their content to be significant.

This makes it more likely to offer your company a backlink or a social part.

The best approach is to work with these bloggers and influencers. In this way, your audience will still experience your content in a style that you already like and enjoy.

You can use social media platforms, offline and online events or websites such as Buzzsumo To get these industry bloggers and niche influencers.

Remember to research and select influencers, whose audience matches your target market.

After the first cooperation, they continue to promote the relationship by staying in contact, share their content and explore future partnership opportunities.

Long-term relationships seem to be more real and can lead to consistent commitment and backlink opportunities.

You can strengthen this relationship on your website by using targeted popups for the data traffic you are redirected.

Optin monster Allows you to display popups based on the source of recommendations or the location. These can be social media platforms, marketing campaigns or specific influencer and bloggers.

In this way, you can create personalized experiences for traffic, which is redirected by bloggers and influencers, reinforces their partnership and improves the commitment of the users.

You can also adapt offers and leading magnets of this audience to increase the conversion rates and the likelihood that you will receive a natural backlink.

Take a look at the latest Optin Monster evaluation here.

Great! You now understand better how you get more natural backlinks without exceeding the SEO tools.

Although these strategies lead to a better selection of backlinks, you have to make sure that you diversify your SEO -Backlink profile.

How to diversify your SEO -Backlink profile

An anchor backlink is the most common type of backlink. If your website contains too many of the same sinking types, Google and other search engines cannot see you as a naturally created backlink portfolio. This can affect your ranking, even though you have used the best SEO practices.

A natural backlink should have a combination of any kind of backlink.

First, your anchor -backlink profile should be distributed as follows:

• Brand anchor: Use your brand name as an anchor text.
• Generic anchor: Phrases like “click here” or “learn more”.
• Precise agreement anchor: Anchor text that corresponds exactly to your target keywords.
• Partial match clipper: Anchor text that contains a variation of your target keywords.

Then they should be obtained from different platforms such as:

• Editorial links: Of course, context -related backlinks from reputable websites.
• Guest contributions: Contributions to other blogs or publications.
• Directory lists: Inclusion in relevant business or industry directories.
• Social media mentioned: Left of social media platforms.
• Forum participation: Engagement in industry -related forums with links to your website.

Apart from that, there should be a good mix of locations with low and high authority. There should also be a mixture of Nofollow and Dofollow links. If you get natural context -related backlinks, you cannot be all of your authority.

Apart from backlinks with organic anchor, you can also add visual backlinks as follows:

• High quality infographics: Develop infographics that are informative, visually appealing and relevant to your audience. Enter a embedding code on your website to simply make it easier for others to share their infographic and at the same time left to your website.
• Original pictures and photos: Download your pictures on platforms such as Flickr or Wikimedia Commons under a license that is required for an attribution and encourage others to return to your website when using your pictures.
• Develop data visualizations and diagrams: Create visualizations based on your original research or data analysis. Publish these visuals on your website and share them with industry publications and blogs to offer them as resources to improve your content.

But at the end of the day, if you improve your backlink profile, you should also work on your link.

Importance of internal link

In the context, create hyperlinks that connect different sides in the same domain.

Internal links lead visitors via your website, help you discover related content and navigate seamlessly.

This improved user experience encourages visitors to spend more time on their website, increase the commitment and reduce the bounce rates.

Take a look at this article about Ahrefs VS Semrush to see which is best suited for you.

You can define the hierarchy and structure of your website by linking pages. With this organization you can highlight the most important pages and ensure that you get more visibility and connection value.

Search engines use internal links to discover and indicate the content on your website.

As a result, a well -structured internal link strategy ensures that search engine crawlers can efficiently access all important pages. This improves the likelihood that your content will be displayed in the search results.

However, it can be difficult to carry out an effective link strategy, especially for a large location.

Therefore we recommend Aioso.

This SEO tool contains the link assistant tool that optimizes and improves your internal link strategy.

Link assistant scans your website thoroughly to evaluate your existing content and your connection structure. It identifies potential internal links by analyzing the relationships between your contributions and pages and recommends it.

It also recognizes orphaned pages without internal links that indicate it and recommends the best options.

Congratulations! You now have a complete understanding of how you can build natural backlinks, what type of backlinks you should search and how important the link is. If you have any further questions, read the FAQs below.

FAQs: How to improve the natural link building according to Google Anti-Scraping 2025 update

It is from us today. We hope you enjoyed reading about the best ways to create your backlink profile in a natural way. Take a look at this article if you want to improve the local SEO beyond Google Business profiles.

Apart from that, there are other articles where you can read.

The first article lists the best SEO tools to quickly expand your website. The next post leads you through everything you need to know about BlueHost SEO. Rated the best SEO issues during the last article.