Increase online sales with organic social media

Aren’t online sales where you want?

You see, many companies ask themselves this question every day. It can be difficult to find new customers and to make them buy things online.

Most companies spend their time high on Google and E -Mail marketing. These things are certainly important. But now marketing has to be wider.

Social media has changed

You have to reach people where you spend your time online. Using only one or two marketing methods is often not enough to really expand your business these days.

Think about it: More than two billion people use social media websites. Every day!

This is a large group of people who could become their customers. If you ignore social media, you miss a great opportunity to grow.

Social media no longer serves to chat with friends and family. It has become a strong way to make marketing and really increase their sales.

What about social media ads?

Now you may have seen advertisements on all social media. Yes, social media marketing includes paid advertisements. If you pay for social media ads, you can see your message from many people.

The hard reality for many small companies is that it can work quickly … If you have money to spend.

But what if you want to achieve more sales without constantly paying more for more ads? What if you want to have a way to grow that takes?

The power of organic traffic social media

This is where social media organic comes into play. This is about being smart and creative on social media.

It means establishing real connections to people. In addition, Bio Social Media Marketing is about building a strong basis and increasing sales in a way that does not only depend on ads.

But let’s be real! Both paid and organic ways of using social media can be useful.

And they can even help each other.

But in this article we will concentrate on one thing: Show how to use social media organically to seriously increase your online sales.

How to increase sales with social media organic traffic

Now we have divided this article into several sections so that you can go through it quickly. For every tip on how to expand your sales with social media, we have also described our strategy in detail.

If you want to read a section, simply select one of the following links.

1. Often post and be consistent
2. Share user content
3. Sell ​​directly on social media platforms
4. Find your highest converting social content – and make more of it
5. Interact with followers

Let’s get into the article.

1. Often post and be consistent

So you are ready to use social media to sell more. It’s great. But only posting is not enough from time to time. They often have to post and be consistent.

Think of social media like a conversation. If you only talk to people every few weeks, you may be able to forget them. Social media sites also work similarly.

This is because social media uses algorithms. These algorithms decide what people see. If you consistently post on social media, the algorithms notice. It is more likely that you will show your contributions more people.

Apart from that, your audience knows when you regularly post what you can expect. They look forward to their contributions. As a result, they are more involved because they know that they are always there.

This also helps people to remember their brand. When you often see your name, think of you when you need what you sell. This is all part of a good social media marketing strategy.

But just posting something is not enough. Your contributions must be good. You have to be interesting for your audience. In this sense, make sure that your contributions are relevant to what is important to you.

A good way to achieve this is to commission you by questions. Also use pictures and videos to attract your attention. Share different types of content to keep things fresh.

If you use social media as a marketing instrument, you can regularly give people valuable and interesting content.

Our strategy

To post all the time can feel how much work, even for us at ISITWP.

So how can we preserve consistency on our social media?

The answer is to plan in advance and plan our contributions. Here WordPress Social Media Automation Tools are very practical for us.

For example, we use clicksocial, a WordPress plugin for our social media planning.

We find clicksocial very helpful because we can plan our social media contributions in advance. As a result, we can plan our calendar for social content for weeks or even months.

In this way we make sure that ISITWP remains consistent on social media without publishing something new every day. It helps us organize our strategy for organic social media strategy and save us a lot of time.

Clicksocial also has this great function to revive older contributions. We often use this to form some of our best articles and tips.

Take a look at this new clicksocial review here.

2. Share user -generated content

Now you know that the posting is often the key.

But what should you actually post?

One of the best things you can share is the content of your own users. This is referred to as users generated content or UGC for short.

Users created content are super powerful for several reasons. First, it feels real and honest.

When people see that other customers talk about their product, they trust more. It is much more credible than if you keep saying how great you are.

This is because it functions as a social evidence. It shows real people and uses what they sell.

In addition, user -generated content helps build a community. If you share customer content, feel valued. Yes, you feel part of the history of your brand.

In addition, it even makes it easier to create content. This is because your customers actually help you create content. And that’s a big win in our books!

Now we hear you ask what kind of user -generated content you should look for?

Think about customer reviews that you publish on social media. Or photos and videos from you with your products.

You can also post on your own social media through your brand. As you can imagine, customer stories and experiences are also great to share, which makes you fantastic examples of social media marketing.

So how do you get more user -generated content?

You can ask about it! Carry out competitions or challenges that encourage people to create content. In addition, you can create a special hashtag for your brand and ask customers to use it.

If you only ask your customers directly to share your experiences, it is also an excellent way to get user -generated content. This makes it easy for them to mark them in their contributions.

Our strategy

At ISITWP we know how important it is to show real experiences. That is why we use generated content ourselves. To help this, we use tools like Small the balloon And Trust pulses.

For example, with Smash Ballon Social -Media -Feed, we can easily use on our website.

We can show a feed from Instagram photos on which customers use our recommended plugins. Or we can show Facebook reviews directly on our review pages.

In this way, visitors see real social evidence correctly when they are on our website.

Take a look at the latest Smash Ballon evaluation.

We also use Trust pulses.

Trust pulses shows real -time notifications on our website. With this notification plugin, your users see a small popup that “someone has registered for our newsletter!” Or “someone just tried this plugin!”

The best thing is that you can adapt this message to everything you want.

Although trust pulses do not exactly help to create user -generated content, this shows that other people deal with ISITWP. This creates a feeling of trust and encourages new visitors to review things.

It also creates Fomo and urges people to buy from them.

Take a look at the latest review of trust pulses.

3 .. Sales directly on social media platforms

You know that social media are no longer used to post and chat. People now actually buy things directly on social media. This is a big trend called social commerce.

People are increasingly discovering products and buying them without leaving their social media apps.

So how can you sell directly on social media platforms?

It’s not just about getting Flash all the time. While limited offers can lead to excitement, there are other committed ways.

Think about using live videos to show your products. You can carry out demos and answer questions in real time. Apart from that, stories and roles are also suitable for fast product exhibitions.

We also suggest that you make shopping interactive. With this strategy you carry out surveys that people ask what they like best. You can carry out questions and answers about your products to also support the surveys.

In addition, you can only offer special offers for your social media follower. As you can see, these social media marketing can really attract attention.

Remember that social media platforms work in different ways. For example, Instagram and Pinterest are very visual. Tikok is all about trends and short videos.

Then Facebook groups are great for building communities. As a result, you need a social media marketing strategy that fits every platform.

The most important thing is not to forget your E -Commerce website even if you sell directly on social media. Remember to always try to return to your website.

This is because your website can give people more details about their products.

It also helps build your general brand experience. In the end, marketing through social media should continue to lead people to their main online shop.

Our strategy

At ISITWP, we would like to ensure that people who visit our website from social media take measures. That’s why we use Optin monster.

If we share a special offer or a plugin deal on social media, we use Optinmonster on our website to convert this traffic into sale.

For example, we often create full -screen popups that show when people arrive from a social media connection link. With a countdown timer, these popups only exhaust limited discounts.

This type of popups, inline campaigns and even full-screen greeting mats create a feeling of urgency and encourages visitors to pick up the business immediately.

Take a look at this optin monster evaluation.

4. Find your highest converting social content – and make more of it

You know that it is not enough to only post a lot on social media.

You also need to know what actually works. Apart from that, you don’t just want to guess what your audience likes. You have to find out which social content really helps you increase online sales.

How do you find out?

You have to measure your results. It is very important to track your social media efforts. During the analysis of the metrics, you have to look at things like commitment.

Also concentrate on how many likes, comments and parts receive your contributions. A combination of this data shows you what content people are interested in.

Also check your click rate or CTR.

This shows how often people click on the links in their articles to visit their website. To sell effectively online, you have to see how many social media visitors actually become customers.

In short, this is your conversion rate from social media traffic.

Keep your range and impressions in the eye. This shows you how many people see your content at all.

The use of social media as a marketing instrument means paying attention to these figures and taking measures to improve them.

But how do you actually measure social media numbers?

To really understand what happens, use a website analysis tool. This helps you to follow where your website comes from. The best thing is that you can see how people from social media behave on their website.

This helps you to answer the question: just browse or do you actually buy?

Don’t be afraid to experiment!

Try different types of articles, captions and images. Post at different times. Then check your analytics to see what works best.

This is called A/B test.

This helps you to always look at the analysis tools that every social media platform offers. In the end, give you insights into the correctness of your content on every platform.

This data is the key to a smart social media marketing strategy.

Our strategy

At ISITWP, we believe in the use of data and not in assumptions. To really see how our social media appear, we use Monster Intights.

Monster inentights is the best WordPress plugin to connect your website to Google Analytics 4.

It brings all the important website data to our WordPress dashboard. As a result, we use it to easily pursue the website traffic from organic efforts on social media.

It helps us to see which social platforms most visit us and which lead to most sales. If we look at these reports in Monster Inights, we will also find our highest content with social media content.

After that, we do more of the type of content that best sections!

Take a look at this updated monster insight.

5. Interacting with supporters

So you spend great content and follow what works. This is a solid start for social media marketing.

But there is another really important piece: you actually have to talk to your followers.

Social media is not just a one -way street. It is about having conversations and building relationships.

Think about it – you would always listen to someone who only speaks at You and never To You? Probably not. It is the same on social media.

If you just post and never interact, people will switch them off. They have to show them that they listen and that they take care of what they have to say.

An easy thing is to respond to comments and messages. If someone takes the time to comment on their contribution, take a moment to answer. Answer your questions. Thank you for your feedback.

Even a short “Thank you for your comment!” can make a difference. This shows that you are careful and appreciate your input.

In this way you can connect directly to your audience and build a stronger bond. It also positions you as an expert in her area.

Don’t just focus on your own profiles. Connect relevant social media groups. Find groups in which your potential customers hang around. Participation in talks there.

Let your expertise be helpful when it is helpful. Not only apply your own things – concentrate on being a valuable member of the community. This is a great way to show examples of social media marketing in action.

Why is all this interaction so important for sales?

Well, it builds on brand loyalty. If customers feel like listening to them, they become more loyal to their brand. They feel more connected to them than with a faceless company.

In addition, social media can be a quick way to offer appealing customer service. If someone has a question or a problem, they can often be helpful on social media quickly.

A good customer service for social media can transform a negative experience into a positive.

And finally, committed followers rather spread the word. Happy, committed customers often recommend your brand to your friends.

This word of mouth is incredibly powerful. It all starts with the interaction.

Our strategy

At ISITWP we really appreciate our community. We know that the organic social media strategy is more than just about getting content out. It’s about building relationships.

To help us with commitment, we use Raffle.

We use Rafflepress to keep competitions and giveaways directly on our website.

For example, we recently carried out a competition in which people took part in an iPhone.

In order to receive entries, we ask you to follow our social media profiles, to share our contributions or to mark friends. This helps us to boost the number of trailers and talk about more people about ISITWP.

You can find more information in this Rafflepress evaluation.

We also use Sugar calendar This is how you host webinars or online workshops.

Advertising for these events on social media and the use of sugar scales to manage event registrations helps us to combine us in an interactive way with our audience.

Events enable us to get involved directly and answer questions live and build up stronger relationships.

Take a look at the latest review of the sugar calendar here.

Tips for improving sales with social media

So you have the shoot to use social media. This is great!

Now let’s talk about some additional tips to really increase your sales. These are like the last touch of your social media marketing strategy.

• Know your social media audience: Before you publish something, think of your target group on every platform. People on Instagram may be interested in different things as people in LinkedIn. Different groups of people use different social media websites. If you understand this, you can make your marketing more effective through social media.
• Select the right social media platforms: Not every social media platform is perfect for every company. Think about where your ideal customers spend your time. Instagram may be the key if you sell products that look great in pictures. If you focus on business customers, LinkedIn could be more important.
• Listen to your users: This is called the social listening. Keep an eye on the conversations about your brand, industry and competitor. This can help you understand how people feel about their brand. It can also help you recognize new trends and find the chances of combining with people. Listening to social life is a valuable social media marketing instrument.
• Integrate social media into your other marketing strategies: Integrate your social media efforts into your other marketing strategies. Connect it to your e -mail marketing, your website content and your SEO work. If your entire marketing works together, it is much stronger. Imagine social media organically as part of a larger plan.
• Set goals and follow your progress: Decide what you want to achieve with social media. Would you like to increase the website traffic? Increase sales? Get more leads? Then make sure your goals are realistic and measurable. Then follow your results to see what works and what doesn’t. This helps you to understand your return on capital and to improve your social media marketing strategy over time.

Well done! You now have a solid understanding of organic social media marketing. If something is not clear, read the frequently asked questions below.

FAQs: Should you market organically with social media

Last judgment: marketing by social media

So you have learned a lot about the use of social media in order to achieve more sales. You can see that in social media marketing it is not just about your products. It is about connecting to people and building real relationships.

Organic social media marketing is definitely trying. You have to be consistent, share great content and actually speak to your followers. But if you do it right, it really pays off. You can build a loyal audience, drive traffic to your website and increase your online turnover.

Don’t just sit back and think about it. Take these tips and try them out. Even small steps can make a difference. Start publishing consistently and getting in touch with your followers. See what happens.

You could be surprised at how much social media organic can help your company. If you want to automate your social media planning, read this clicksocial review.

Apart from that, there are other articles where you can read.

The above articles will help you to improve the commitment with your users beyond social media.