“The aim of the influencer marketing is to identify influencers in their niche and to make them work for them by promoting their brands.” – Influencer marketing hub
Online marketing trends constantly develop like everything else on this planet. They continue to change and develop new ideas and technologies to influence an audience. Marketers cannot afford to ignore newly up -and -coming tools and trends that can help them to attract the attention of people who are probably not attracted to outdated marketing techniques.
Influencer marketing is a relatively new concept that has the potential to create a brand of several million for you. Studies show that micro-influencers with followers between 5000 and 500,000 can be more successful in order to engage their audience as macro-influencers with millions of followers. Here are some tips to attract a maximum number of potential customers through micro-influencer marketing.
Find relevant influencers
First of all, you have to find people who are seen as authority in your industry. It makes no sense to reach an influencer from another industry, even if this influencer has a strong supporter and similar rate. So contact influencers that belong to your industry or niche. It is better to involve 100 of their targeted customers than to participate in 10,000 random visitors who are not interested in what they offer. The relevance has become one of the most important ingredients of contemporary online marketing.
Commitment is essential
The commitment of the users is what they are looking for. Before turning to influencers, make sure that you are busy with your audience. The number of contributions, comments, likes and other social activities is a good way to measure your success. A good thing about micro-influencers is that they are better in terms of commitment than macroinfluencers and celebrities.
Be good to them
Marketing is not just about sending intrusive and annoying messages. Sometimes you have to demonstrate care and love to get attention. Start your campaign with a little respect and value for the work and success of your influencers. It is likely that most influential figures in your industry will not receive an answer. However, try it and you will learn art to establish valuable connections.
Expand your connections
The connection with a group of microphluencers can achieve great results. People in a social network tend to like and share the content of the other. In the age of the mobile, consumers pay attention to how influencers think about a product or service and what people say on social networks, certainly value.
The establishment of good relationships with influencers is a difficult task. Make sure that your approach to microinfluencers is full of value and respect.