How to start a blog (the right way) and write posts that people actually want to read (+ free templates)

Are you wondering how to start a blog that is read, gets clicks and actually leads to conversions?

I started blogging in 2009 – completely by accident – when I was looking for a way to keep an eye on my favorite recipes. This food blog developed into a lifestyle blog and led to a career letter of content and copy for hundreds of customers, including lifting spot.

The internet has changed A much Since I met the publication for the first time (we didn’t even have Instagram), but one thing hasn’t done it – Good blog content is still working.

Today I go through how you can start a blog – without wasting time, pursuing trends or having AI write a word salad in your name. Regardless of whether you write to expand your business, build up your brand or transform a contribution into a partnership, this is the place where you can start.

Table of contents

What is a blog post?

A blog post is a written content published on a website, which usually covers a specific topic to inform, raise or engage readers.

That is the simple, sanitary, boring definition.

In my experience, blog posts can do a lot more – build trust and community, build authority and thought and drive the traffic and leads forward. (Call too Inbound marketing.)))

They help them to be found and to stay in harmony with their audience – and (hopefully), people come back to get more.

Despite – or maybe even because of the growing popularity of AI, blogging is far from dead.

Your blog is no longer just for readers – it also feeds the bots. And I think that’s good news.

LLMs such as Chatgpt and Gemini are trained in public web content, including blog posts, which often pull out of the same content when they generate answers.

When people actually enjoy their content – stay with, scroll, click on the behavior that your contribution is worth recommending. The better the experience, the more likely it is that your blog will be displayed in both search engines And AI-controlled answers.

Accordingly Drift Kings Medias 2025 -Marketing report by HubSpot, Blog content was one of the top performance channels for ROI, In addition to the SEO and website strategy. And while blog posts may not be the most striking format out there, it may not be the most striking format. Almost 1 of 5 marketers Still rely on blogs as a central part of your mix of content.

How to start a blog

I started my first blog The Scrappy Way-Copy-Pasting code in a blogspot topic and hopes for the best. Since then I have helped to create blogs on self-hosted WordPress sites, optimized content for SEO and editorial systems that actually work.

Regardless of whether you start over or finally take the strategy seriously, these steps help you create a blog that is both technically solid and willing to publish content that people want to read.

1. Understand your audience.

Before you think about keywords, categories or even postal topics, take a step back and ask: Why do you blog?

Her “why” shapes her “who”.

If someone said, “You should start a blog” and that’s exactly what you do fantastic. However, I recommend that you first identify your goals in blogging:

• More leads?
• Building a personal or business brand?
• Position yourself as authority?
• Educate your current or future customers?
• Everything or none of the above?

Whatever your answers are, they help you find out who your blog is and what you need from you.

As soon as you make it clear, start your Market research. That doesn’t have to be chic. You can use market research instruments or simply spend time to learn more about what people are looking for, read or share. I absolutely love platforms like Reddit to learn more about your audience and how you talk about your problems.

This is also where Buyer Come into the game.

“Buyer personas can be a practical way to keep a person in mind when writing. Coordinate your personas with your marketing and sales teams. Your existing customers are probably exactly the kind of people you want to attract with your letter,” says Curtis del Principe, User Acquisition Manager at Drift Kings Media.

Even a simple persona who emphasizes who your buyer is, what you already know and your pain points can make a big difference. I found all kinds of great themed ideas and content Only From seeing what people ask. If you get to know your audience more, it will be easier to write content that talk to you.

You don’t have buyers? Start here:

2. Look at your competition.

It is not quite time to write yet. I also want you to take some time to see what is still out there.

But don’t be discouraged when you see that your space is “oversaturated” or that on the other hand there is no one in your room.

I always joke that there is a market for it everything Because my husband sees YouTube videos of people who cook water. Admittedly, there are hops in the water – because it is a home driver, but it is still … boiling water.

Many blogs in your room mean that there is an established market and you have the opportunity to add your voice and perspective to something that people are already looking for.

A less established space could mean that you have to work a little harder to attract people, but you will probably be super fans … and above all you have the opportunity to really attract attention.

I recommend the following as a guide in this phase:

• Are you? Really A competitor?
• What tone and style do you use?
• How is the blog presented visually? (Think layout, color palette and branding)
• What topics do you cover (and repeat)?
• What is shared or ranked in the search?

Remember that this is mainly about getting a feeling for what is out there and not an absolute guide to follow your own content.

3. Determine which topics are treated.

Select a topic Can be a challenge, but I think that entry is always the most difficult part. And whatever your starting point is, you are not married to life.

Not sure what is to be covered? I always teach a content strategy in which 90% of your content refers directly to your company and what you want to be known for. If you are already known for it, great! You can have a lot of fun with your content.

However, if people introduce them differently, bridging this gap is their starting point. And if you need even more ideas, you will find a few starting points here:

• Write what you know. Just make sure that you find out the basis of what your audience already knows and go out of there.
• Answer questions that your audience asks. Regardless of whether you find the topic in social functions or use the automatic function of Google, it is a great place to start.
• Start with what works. If your competitors cover a topic, you can do it too. In addition, your lived experience increases your audience added value.

• Make sure your topics are important for your readers. Del Principe suggests taking care of ideas with sales and service teams. “What kind of things do you want the customers? If they do not serve their needs, they call into the emptiness – or worse, the wrong readership.
• Use Keyword research To lead you. Search for topics with a keyword research instrument and check whether the search request is available. Topics that lie between their specialist knowledge and the needs of their reader are gold – but it is the gold of fool if people do not look for these keywords.

Pro tip: If you need help with brainstorming from brainstorming or no inspiration, use lifting spots AI companies Blog topic generator. You will receive title ideas and outlines based on a short description or a specific keyword.

4. Identify your unique angle.

When I speak or tell my story, I always say “All streets have led me to this point” after I joked that my career path reads like two truths and a lie.

Nobody else has my perspective, knowledge or my approach, because nobody else has the same experience I have. The same applies to you.

It takes time and deep work to develop. So if you have not yet found your positioning, it will probably not happen overnight. Be patient and do not emphasize that it is forgotten to be forgotten.

This is a case in which the action is better than perfection.

I recommend telling your story and developing a preliminary unique selling point to tell exactly why people should pay attention to them and what they bring on the table.

A few ideas:

• Write a professional and personal biography And “about me” page to tell her story.
• Make yourself clear about the problem that you solve. What things can readers expect to learn from you?
• Choose an editorial approach. Your blog issues and the problems you help your readers will inform the editorial approach you have chosen. For example, if your goal is to keep marketers up to date with the latest changes, you will probably pursue a journalistic approach.

5. Name your blog.

The name of your blog can be fun or go crazy. The first name I had for my food blog was “The Daily Linsen”. That took about 5 minutes.

I saw how people hold on to this step Weeks Try to find the “perfect” name. Here is my advice: Don’t let it hold you back.

If you write a blog for an established company, it’s perfectly fine to keep it. You can literally call it “blog”. Clarity beats cleverness, especially when people navigate on their website.

However, if you create a personal or independent blog, it is worth giving a little thought in the name – because it defines the sound and gives readers an indication of what is to be expected. And it is worth getting the title and the URL right from the start, since rebranding can be a royal pain.

Here are a few things to consider:

• Make it easy to say, spell and remember. Creativity is great, but not when it comes at the expense of clarity. Your blog name should also work well as a clean, readable URL.
• Connect it to your brand or message. The closer your name is what your blog is aroundthe better. For example, DIY MFA Cover writers who pursue the concepts of a Master of Fine Arts in the writing program themselves. Your name should indicate the message, the promise of your blog and the covered topics in a fall game.
• Tie it to the goals of your audience. What do your readers want to learn, solve or achieve? A good blog name speaks for this trip, even if it is metaphorical.

Pro tip: Put? Use A Blog name generator Or generative AI tool like chatt. Simply make sure that you check the availability of domain early – there is nothing worse than falling in love with an already admitted name.

That brings me to step 6.

6. Create your blog domain.

Fast definition time: The domain of your blog is the URL. If you start over from the front, you have to select and register a domain name. Most hosting platforms (such as Godaddy, Namecheap or Google Domains) make this quite uncomplicated and affordable.

Would you like to create a subdomain for your blog?

Some content management systems (CMS) offer subdomains as a free service where their blog lives on the CMS instead of your company’s website. For example, it could look like this: blog.yoursite.com.

You can also tie your blog to your primary domain. For example, if you already have a cooking business at www.yourcompany.com, you can create a blog at: blog.ourcompany.com. This format can increase the SEO advantages of your blog.

However, you have to register your subdomain with a website host. Most website hosting services calculate very little to host an original somaine.

Pro tip: You can Connect your custom domain For free hosting with the free CMS from Drift Kings Media or in Premium editions of Content Hub . This includes access to integrated security functions and a content delivery Network (CDN).

7. Select a CMS and set up your blog.

Starting a blog for free on a platform like WordPress.com is okay if you do something personal. But if you go the business route or ever want a win, you would like your own domain and host your blog … regardless of which platform you use.

A CMS is a software application to create and manage your website without coding from scratch.

If you blog for personal reasons, Starting free of charge on a platform like WordPress.com is completely okay.

However, if you create a business blog – or even think that you could monetize your blog in the future, you would like your own domain and your own hosting, regardless of which platform you use. It is more professional, gives you more control and prepares you for long -term growth.

Drift Kings Media customers Host -Web content above Content Hub. Another popular CMS option is a self-hosted WordPress website on a hosting website such as. B. Hostinger or WP engine.

Pro tip: You can start with HubSpot’s free of charge Free blog manufacturer. Our free CMS offers everything you need to get started, including hosting, a visual editor and hundreds of free and paid topics.

Use the free blog in Drift Kings Media to publish blog posts.

8. Adjust the appearance of your blog.

When your blog is set up, take a little time to make it look that way You. The design should reflect your content and brand – especially if you build trust with new readers or integrate your blog into an existing website.

For example, if you write about sustainability, you can support yourself in earthy colors and clean graphics. If you write about technical trends, a brave, modern layout may fit better. The goal is consistency, not perfection.

Do you already have a website? Make sure that your blog feels as part of it – visual and tonal. This means corresponding to fonts, colors and voice across the board.

Don’t forget to contract time Your logo And Your “via” page.

9. Write your first blog post.

Your blog is set up – well done! Now you need content.

While the design and layout are funny and functional, the content is your readers and holds it back.

I will be received in detail on this point later.

What makes a good blog post?

A good blog post is appealing and helpful. If you have to entertain, educate or be interested in people, you will make the algorithic gods happy. Google rewards content that have a good effect against the EEAT framework – or content that experience, expertise, authority and trustworthiness.

Do you remember this lived experience that I mentioned above? This comes into play here.

For example, your introduction should integrate the reader and make him read on while he informs you.

Would you like to learn how to apply blogging and other forms of content marketing to your company? Take a look at the Drift Kings Media Academy’s Free content marketing course.

How to write your first blog post: First steps

1. Select what type of blog post you write.
2. Choose a topic that you and your audience both interest.
3. Use your content strategy and/or brainstormed topics.
4. Aim at a key word with a low volume to optimize it.
5. Google the term to understand the search intention of their audience.
6. Find questions, terms and potential gaps on this topic.
7. Generate 3-5 work designations and choose the best.
8. Create an outline.
9. Write an intro (and make it fascinating).
10. Write your blog post.
11. Correction of your contribution.
12. Add pictures and other media elements to support your ideas.
13. Up your contribution to your CMS.
14. Determine a conversion path (which your audience should do next).
15. Add calls to lead your audience to take measures.
16. Optimize for on-page SEO.
17. Publish and advertise your first post on a way you can.
18. Follow the performance of your blog post over time.

You have solved the practical delicacies of the start of a blog. Now … ready, set, write! EHHH, not quite. #Sorrynotorry

Not all blog content is created immediately. While I’m a big fan of diving, I also want you to understand what makes a blog post well.

Before we continue, however, take these guidelines below as Suggestions No rules carved in stone. They are a great lens for planning blog issues and writing content. But you have how you implement them in your letter.

1. Select what type of blog post you write.

Blog posts are present in many forms-there is no uniform structure. The selection of a format helps with the presentation of the information. Of course, if you Just start writingThe guy can determine himself.

Here are some of the most common formats:

• The list -based contribution (Listicle): Example: 7 simple ways to build better habits
• The contribution “What is” (definitions or explanatory): Example: What is E -Mail segmentation (and why it is important)
• The contribution to the column side (“Ultimate Guide”): Example: the ultimate guide to the content strategy
• The Newsjacking contribution: Example: What (popular film) about brand nostalgia teaches
• The article “Instructions” (tutorials or instructions): Example: How to start a lead magnet in 24 hours
• Opinion / thought post: Example: Why “authenticity” is missing in marketing, the point is missing
• Curated collection/roundup post: Example: 10 intelligent marketers should follow LinkedIn
• Case study / storytelling mail: Example: How we have increased webinar registrations by 312% (without a paid display)
• Comparison post: Example: Substack vs. WordPress: Which platform is suitable for your blog?
• FAQ / problem solving contribution: Example: Should you start a blog in 2025? (Spoiler: yes)
• Behind the scenes or personal contribution: Example: Which letter of a blog post every week I taught myself about the focus

And maybe you will find your own rhythm mixtures together from time to time. Mine!

Save time and download blog post templates for free.

2. Choose a topic that you and your audience take care of both.

Your topic can be more general. If your company sells one CRM for small previous companiesYour contribution can cover with a single software to align your marketing, sales and service teams.

Some people argue against writing a “witness” as their first blog post because they have no credibility yet.

I do not agree. Instructions are some of the easiest to write when it comes to things they know well. And if your audience wants to know, dive.

Nevertheless, I have two problems with instructions:

1. You can be unaffordally long … because Where do you stop?
2. AI makes it easier to maintain the instructions without digging a lot.

What should you do instead?

I encourage them to think about it How to approach the problem and share The.

• What mistakes do people make?
• What should you take into account before jumping in?
• How do you approach this topic or problem?

If you teach them How To think about things, they deliver more and show how they think, what means that they turn to them when it is time to call an expert.

Pro tip: Still stuck on topics? Perform a free writing exercise where you set a timer, say 10 minutes and write down all the topics you can think about, and then limit you to one that is interesting for you.

Also remember to check what you know about your buyers and your interests while finding an issue for your blog post.

3. Use your content strategy and/or brainstorming topics.

If you have already depicted a content strategy -or wrote down the postal ideas during a brain waste -this is the time to use it.

I like to check content performance data to find out what is better off with my audience. However, when you start for the first time, I recommend concentrating on your core blog topic or cluster in order to achieve traction and build trust with your audience.

4 .. aim a key word with low volume for optimization.

Would you like your first post? Don’t keep your breath.

I hate giving people the bad news, so let me alleviate this statement.

It may Complete, but unless they are already famous, it will not happen overnight.

Maybe that was not the answer they wanted, but the performance of the search engine takes time to build. Take the opportunity to familiarize yourself with writing blogs and find your rhythm.

But how can you create content where you are most likely to run well?

Start with A Keyword with low volume, low competitive competition – Ideally one with 10–150 monthly search queries. These topics offer less competition and make it possible for your new blog post to manage more easily. And it is more likely that with less competitive long-tail keywords such as “How to select the best hat for the beach” instead of “beach hats” will get in traction.

Here you can find out how to find one:

• Choose a wide topic (e.g. e.g. SanitaryPresent E -mail marketingPresent Self -publishing)))
• Let it fall into a keyword tool like: AhrefsPresent MOZor Oversighted
• Give through related keywords and drill down
• Look for something specific that still corresponds to your specialist knowledge and interest of your audience

Example: Plumber → “Sanitary sanitary” → “Sanitary problems under kitchen sink” (10 monthly search queries)

This is a great start keyword for your first post.

Would you like more help with Keyword research?

Take a look at these articles:

5. Google the term to understand the search intention of their audience.

If someone is looking for “sanitary problems under kitchen sinks”, they may be looking for a tutorial, a diagram, an article or a product that can fix the problem.

If you are looking for the first three, you are good – a blog post can cover it. And you can even embed a video!

However, one product is different and your blog post will not manage.

When the search results are full of Product pages or Shopping carouselIt is a sign that blog content is not what viewfinder want – and your contribution will probably not rank.

How do you check the search intent?

• Google the keyword
• Scan the top results
• If you are mainly blog posts, articles or guides, you are in the right place
• If it is mainly about product lists or trading pages in the round-up style, select a new keyword

Tl; Dr -Plate your first blog post on a topic with low volume, check the user intent by googling the keyword. Also see who has written about this topic so far. When you see a large brand, look at another topic.

6. Find questions, terms and potential gaps on this topic.

It is time to regain your topic through reporting on relatives or neighboring topics. Use the following tools:

• Answer the public. Enter your keyword and receive a list of questions about this term.
• Google search. Search for your semester and look under “also ask people” and “people are also looking”. Touch these topics in the mail.
• Reddit. See what questions the people ask … and then use your blog post to answer you

When researching a topic, I often become:

• Carry out a competitive analysis of the TOP 5-10 articles
• Identify weaknesses – such as outdated information, missing pictures, flat advice
• Ask me: How can I do a little better?

You don’t have to reinvent the wheel. But you Do You have to make your contribution more useful, more current or user -friendly than what is already there.

Focus on your competitors in:

• Answering real user questions
• Deliver more depth or clarity
• Offer newer or better examples
• Use of richer media (pictures, video, infographics)
• Creation of a more smooth reading experience

These little upgrades add up – and can help your blog to highlight yourself on the first day.

7. Create 3-5 work designations and choose the best.

I am obsessed with clicking.

Whenever I write content – blogs, e -mails or social – I tell the people: “Nobody will know how good (or not) your content is when you have a terrible heading.”

We are all overloaded with content. So you have to stand out with a great, clickable title. Otherwise?

Here are three rules that I follow when writing blog post -titles:

1. Add the key word (or a variation)
2. Find the expectations of the content you want to write
3. Create intrigue (also known as the clickability factor)

If you don’t get 3-5 headlines there, write more. My friend Justin Blackman wrote 100 headlines per day To build the ability – and it worked.

I can only recommend Justin’s approach. But if you don’t have this type of time, Ai can help you shorten the process. Regardless of whether I write E -Mail, I use Chatgpt for brainstorming. Here is a sample request:

“My blog cover (main topics) and is written for (audience). I write about writing a blog post about (topic) and generating help that clicks, descriptive and related keywords. Please give me 20-30 options and separate them into descriptive, urgent, playful and pedagogical.”

From there I usually mix to find one that works best.

8. Create an outline.

If you have a great idea, it is tempting to just start writing. But trust me – a brief overview later saves you time and frustration.

There is nothing worse (okay, there is a lot worse, but … exaggeration) than to see that you forgot half of the most important points you wanted to include.

Download this template for free

A simple structure can also help to make your contribution more easier to write And Read, not to mention Ranking on Google.

Even if your focus is not 100% on SEO, I strongly recommend optimizing your contribution content so that search engines can read. This means that the use of H2 and H3 tags nest in H4S if necessary and, if necessary, to create a hierarchical structure.

What does that mean?

Take a look at “how you can maintain authenticity in your social media strategy -also with AI”.

The piece contains many content, so that it is divided into some sections using descriptive header that are further divided into sub -sections.

Here is the TL; DR:

Theme: How to keep authenticity in your social media strategy -also with AI

• H2: How AI can improve your social media
• H2: How to maintain authenticity when using AI

• H3: Use descriptive AI entry requests.
• H3: Ask for several versions.
• H3: Create rules or custom GPTs for different types of copies.
• H3: Share your experiences.
• H3: Take it an input request.
• H3: Feed a transcript from you that talks.
• H3: Use AI for social issues.
• H3: Add a human touch and supervision to each contribution.

• H2: If you should avoid AI

• H3: The comment area or DMS
• H3: Original thought guidance
• H3: Copy and insert situations
• H3: When you tell personal stories
• H3: If you have to be exactly right in your news

• H2: Transparent about how to use AI

You don’t have to feel like it. Just make out what you want to say – and how you want to guide the reader through the reader.

Do you need help with help?

Grab one of the free blog post templates from Drift Kings Media to give yourself a quick jump.

9. Write an intro (and make it fascinating).

Do you remember what I said about the title? The same applies to your intro. You also have to make sure that this keyword appeases the best practices from SEO at an early stage.

But what should you do intro to be really fascinating?

• Start with something that attracts your attention – Maybe a short story, surprising statistics, a courageous attitude or a statement.
• Make it relevant – Why this post? And why now?
• Share Wiifm – especially what will you get out of this article?

Intros can be short or long as long as they are not overloaded with fluff.

10. Write your blog post.

Now … it’s time for ready to hire, write!

With a detailed outline and a solid intro you can fill out the gaps with your specialist knowledge.

Remember to use examples and precise data to support your points and at the same time get a proper attribution.

Here her voice can bring to life with anecdotes, humor and whatever.

And if you have difficulty taking sentences together, you are not alone. Finding their “river” emphasizes most writers. It was known that I enter “Bla Bla Bla” or “Words” here if I am not sure what to say about a point … or even add half -baked ballpoints to further clear out the outline.

And hey, a few balls can be a good thing because you make your contribution more difficult and easier to read.

Pro tip: If you use “Blah-Blah-Blahs” as a filler, mark them in yellow so that you do not forget to repair them later. Learn from my “words” mistakes here.

There are also some great tools that can improve your letter:

• Drift Kings Medias Ai blog author. This tool simplifies the process of creating SEO-friendly and appealing blog content, which is of crucial importance for the connection with your audience and enjoys the advantages of blogging.
• Makes thesaurus. Put on a word? Power Thesaurus is a crowdsourced tool that offers alternative word selection that is borne by a community of writers.
• Zenpen. Zenpen creates a minimalist “writing zone” that helps you to make words without trying to format.
• Clichés Finder. Does your letter feel kitschy? Identify instances where you can be more specific with this handy cliché tool.

Also relate to our full list of tools to improve your writing skills.

And for even more direction they try:

11. Read your contribution.

Good ideas get attention. It keeps great editing.

I have set myself throughout the entire period, but I always recommend seeing something before it lives. You died for too long on the design – you will Miss something.

If you don’t have a trustworthy editor at hand, no problem. Tools like grammar or Hemingway Can help to identify unpleasant phrasing, repeated words and grammar problems. Even reading your contribution loud work miracles.

A few rules:

• Make sure everything is clear.
• Clean typing errors or errors
• Pick up all areas in which you strip
• Check your links

Or take a look at this article to improve your self -guided skills: This is how you will be an efficient editor: 12 options to accelerate the editorial process

12. Add pictures and other media elements to support your ideas.

A good experience supports a great blog post – visual elements and formatting make your articles easier to read.

Selected picture

This is what appears when someone shares your contribution. So make sure it is relevant and polished. My VA and I love to use Canva for them!

Clean formatting

Large text walls are overwhelming for the reader. Break things with headers, balls and short heels. Use clearly or Italics To keep the reader’s eye – but economical.

Here is an example of what it looks like:

Topics and tags

Do not go overboard, but select 1-3 tags or categories with which readers (and your CMS) know what this post is about. Think of large picture topics, no cloth list of keywords.

Imagine “topics” or “categories” tags, and choose 10 to 20 consistent tags that represent the main topics you want to treat in your blog.

13. Charge your contribution to your CMS.

Everything comes together here.

As soon as your content is finished, put it in your CMS (such as WordPress, Drift Kings Media or Squarespace). But don’t just copy and click to publish and click Publish – this is your last line of defense.

I do the following in this phase:

• Skim The Post for sneaky typing errors or formatting problems can be a real joy (not!)
• Check my header in particular H2 against H3
• Preview of the contribution both on the desktop and on the cell phone
• Confirm that my links, my meta description, the old text and my title day are good to go

You can publish it immediately or plan it for later. Personally, I like to plan in advance in order to stay consistent with my content calendar, but do what works for your workflow.

14. Determine a conversion path (which your audience should do next).

You have your attention – what now?

Every blog post should lead to something. This “something” depends on your goals. Are you:

• Are you trying to expand your e -mail list?
• Promotion of a free download?
• Registrations for a webinar?
• Do you encourage them to book a call?

Imagine this: Don’t let your reader hang. A clear next step will help you build trust and swing.

I plan so early – often before I start writing – so that the entire post leads to the CTA naturally.

Do you need help with mapping? Try this post: How to create a conversion path that actually converted.

15. Add calls to lead your audience to take measures.

You know what you say when you accept.

Never assume that your readers know what to do next.

Regardless of whether someone has just found it or is a loyal fan, every blog post is an opportunity to deepen the relationship. Here a good call-to-action (CTA) comes into play.

Your CTA does not have to be a hard sale. It just has to take the next step Clear and valuable.

A few ideas:

• Upload them to Enter your list So you don’t miss your next post
• Share A Free resource To help them make the topic more detailed
• Encourage them too Book a callPresent Register for a webinaror Take a look at a product
• Point to one Related blog post To hire them

Make sure And The reader’s journey. If you have just learned something helpful, what could you do next?

To create a CTA that readers want to click on, read our list of effective call-to-action examples.

16. Optimize for on-page SEO.

Now that your contribution is written, it’s time for a little behind the scenes. On-page SEO helps search engines And Readers find and understand their content.

You do not have to observe about the keyword density (please do not), but make intelligent decisions. Here is a quick blog checklist for blogs:

17. Publish and apply for your first post how you can.

Now your chance is to ensure people Do you actually see your contribution.

Start with A Promotion plan. Where is your audience hanging around? How do you consume content? Use this information to share your contribution in the places that make most sense.

Here are a few proven opportunities to bring it out:

Further channels to expand your strategy for promotion promotion of blog posts are:

Promotion is not just a one -off explosion. Continue with the same blog in different ways – especially when it is evergreen. Drift Kings Media often publishes YouTube videos – like some of those I have embedded in this post.

Here are more blog post -prom -resources:

18. Follow the performance of your blog post over time.

It may feel that the finish line was published, but it’s just the beginning. And promotion is only part of your job.

To know if your blog works, you have to follow your performance over time – and not just traffic.

Here are the blogs that I like to watch:

• Total traffic – How many people visit?
• Sources of traffic – Where are you from? (Search, social, e -mail?)
• Click rate (CTR) – Do you click on people when you see it?
• Search queries – for which terms do you rank?
• SERP position – Where is your contribution shown in results?
• Share and commented – different people?
• Conversions – Did your contribution contribute to making readers as subscribers, leads or buyers?

There are many tools for the traffic analysis of website traffic, with which you can better understand the behavior of your audience in your blog post.

Most platforms have integrated analyzes or you can use something like Drift Kings Media marketing analysis To keep an eye on the performance across the board.

The formatting keeps the reader committed, improves SEO and helps your message. Here you will find out how you can make your contribution more inviting from start to finish.

1. Add H2S to arrange ideas.

Distribute your paragraphs into sections to make it easier for the reader to find what he needs.

When you are just starting, concentrate on the primary H2S. In the further letter, you can branch off in Unterhader more naturally.

2. Center your pictures.

When you center your pictures, the reader’s attention is drawn to the topic and makes your content more professional.

3. Add old text.

Image Alt Text helps search engines to understand their content and people who use screen readers to imagine. Don’t skip it.

Keywords can be helpful, but only if they are relevant.

4. Keep your sentences short and precisely.

If you keep it precisely, readers will probably get the chances that readers will get more value from their work.

5. Use media with a purpose.

Pictures, diagrams, videos, surveys – you should all add for understanding the reader.

Proper, it ensures an interactive blog and improves your on-page SEO.

How about real examples for blog posts?

Examples of blog post

1. List -based mail
2. Guide post
3. Curated collection mail
4. Post presentation
5. Newsjacking Post
6. Infographic Post
7. Instructions
8. Guest post

1. List -based post example

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List -based contributions are sometimes referred to as “lists”, a mixture of “list” and “article”. Unterhader is used in a list leaf to disassemble the blog post into individual pieces and help readers to fly over and digest their content.

2. Thinking time postal post

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With your readers you share your first -hand knowledge and knowledge first -hand. These contributions help to build trust with their audience so that people take their blog seriously.

3 .. curated collection mail

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Curated collections are a special kind of Listicle blog contribution. Instead of sharing tips or methods for something, this type of blog post shares a list of real examples together to prove a larger point.

4. Post

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Slide decks alone usually rank badly in search engines. You need a platform to send your message to interested users. By embedding and summarizing your films into a blog post you can share a lot of information and at the same time give the opportunity to manage Google on Google.

5. Newsjacking Post

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“Newsjacking” is a nickname for “hijacking” in her blog to break important messages about your industry or Tie your content and ideas to something new.

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6. Infographic Post

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I am obsessed with infographics. You do such a great job to pass on information visually.

There is helpful several times, but in my opinion no better than if you want to share statistics without your readers too boring or confusing. It also helps readers to remember the information long after they have left their website.

7. Instructions

In this example, they are not looking for more than further than This blog post. Instructions like this help to solve a problem for your readers.

They are like a cookbook for your industry and lead your audience step by step through a project to improve your participation skills. The more posts like this you create, the better your readers will work with you and invest in the services you offer.

8. Guest contribution

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Guest contributions are a way to add other voices to their blog or to borrow the audience of other people in order to share their specialist knowledge.

One word to the wise: If you start accepting guest contributions, set up editorial guidelines to ensure that you correspond to the same standards as your contributions.

Fast blog letter tips

If you stare at the flashing cursor and ask yourself what to say … you are not alone. ((But the curse of the flashing cursor has a nice sound …)

Regardless of whether you are in the middle of the drive or try to make your content more useful, here are some tips that helped me to write hundreds of blog posts to write-sowohl for me as well as for customers.

Tip 1: If you don’t know where to start, first tell a story.

If in doubt, write what you know.

Stories help you deal with the topic and you make your content more human. They also help the readers to connect, especially if they tackle something complex or nuanced.

Tip 2: Add interesting quotes or facts that emphasize the topic.

The right quote or the data point can do a lot of heavy lifting.

There is something to reduce your reader and shows that you did your homework.

When I need a quote, I often contact colleagues or connections that work in this room – and yes, sometimes it is so easy to send a short message to LinkedIn.

Tip No. 3: Make your content floodable with digestible pieces.

Most readers don’t read every word. That’s okay.

Today people have a very short attention span, so it is their job to consume their content as easily as possible.

Short paragraphs, clear underpants and ballists can make your contribution easier to navigate – and rather read through to the end.

And I want you to take that to heart. It’s okay not too Share everything you know about a topic. It is difficult to let go of your little favorites, but sometimes less is more.

Tip 4: Each sentence should convey a single idea.

Just keep it, honey.

If you use too many commas or get lost in the middle, it is probably a sign to break down things.

I like to use that Hemingway app To ensure that my letter is not too densely or chunky.

Tip 5: Use the active voice.

Writing blogs usually sounds very different from what you have learned at school. With a active voice It makes it easier to keep things clear and legible – and it leaves the fluff in the rearview mirror.

Would you like to see it in action? Instead of saying: “The product was loved by customers”, write “Customers loved the product”.

Ready, set, blog

If you bring a business blog onto the market, you will create a long-term capital. Your first post does not have to be perfect, but it should have a purpose and I would recommend having a couple in the hopper before the release.

But publish them. Don’t just let them waste in designs or your Sharepoint, who is waiting for something to happen. You have to start somewhere.

When I wrote my first blog in 2009, I had no detailed SEO strategy or editorial calendar – I only had a few recipes that I didn’t want to lose. Everything has developed from there. This is how most content programs begin. The polish comes with time, process and iteration.

But the type of swing that you follow does not come from one or even three contributions. It comes from consistent, writing with your reader and aligning content with your wider business goals.

Every contribution you publish is a step towards clearer news, stronger view and deeper trust – so you start now and continue.

Note from the publisher: This post was originally published in October 2013 and updated for completeness.