Nobody wants to end up on page two of Google because that is a place that no one or very few people visit. Making your business visible to online users requires ranking at the top of Google. It is the pinnacle of online business success, and without it, you cannot expect strong traffic to your company’s website.
Ranking higher on Google means you need to follow certain steps to improve your Google search rankings. Many business owners and managers – newbies and veterans alike – suffer from their poor ranking on Google. Ultimately, they don’t get the results they want.
A poor Google ranking is one of the crucial factors that lead to the failure of a business. If you are suffering from a similar problem, read this blog as it will provide ways to improve your ranking. To rank high on Google you need to follow the steps and be resourceful, dedicated, persistent and creative. This blog post will highlight ways that can help you rank better on Google.
Stay up to date with the Google algorithm
Google changes its algorithm not every year, not every month, but every day. Yes, it changes its algorithms every day and it is necessary for you to stay updated about it. Major algorithm updates may include core updates, page experience updates, mobile-first updates, Hummingbird, Pigeon, Penguin, Panda, and more.
You can track these changes using tools like Google Algorithm Change History by Moz. They organize the updates chronologically and keep you up to date with the latest changes to the algorithm.
Check your website speed
The speed of your website is another important factor that can determine your Google rankings. If your website takes forever to load, there’s a good chance you’ll rank lower in Google’s search rankings. In this case, it doesn’t matter how descriptive your title, meta description, content or other things are; As long as your website speed is low, there is no way it will rank higher on Google.
Therefore, you need to check the speed of your websites and ensure that they do not take more than 4 seconds to load. Some online platforms like Quick Sprout can help you check your website speed.
Write SEO optimized content
When it comes to ranking better on Google, content is crucial. SEO optimized content is one of the best ways to increase traffic and improve your search rankings.
Therefore, write lots of content that your users are looking for. Make the content SEO optimized by writing attractive titles, including relevant keywords, links, images, alt text, headings, subheadings, and more.
Also, make sure your content is plagiarism-free and original. Writing plagiarized content is penalized by Google. It will also damage your reputation and your audience will no longer trust your company.
Make your website mobile friendly
More than half of your traffic comes from mobile devices. Nowadays people don’t have enough time to turn on their laptops and work. They rely on their cell phones to visit a website at any time of the day.
Therefore, as a business owner, you need to ensure that your website is easily accessible via a mobile device. If it is inaccessible, it will rank lower in Google search rankings. You can use Google’s mobile-friendly test to determine whether your website is mobile-friendly or not.
Use header tags
Header tags can also play an important role in improving your search rankings. What are header tags?
Header tags are the headings and subheadings that you use in content to distribute your content. Header tags make your content more readable and easier to interpret. They improve the structure of your website and make it more attractive to users.
Therefore, it directly affects your Google ranking. So if you want to improve your Google ranking, it is better to include headings and subheadings.
About Reach First
As a full-service digital marketing agency in Canada, we specialize in web development and quickly building and converting websites for our clients. We help you rank better on Google by improving the structure and content of your website. Visit this page to learn more about our services. Feel free to schedule a free consultation to discuss your web development and digital marketing needs.