35 examples of vision and mission statements that will inspire your buyers

Why do you buy certain brands of products and services when there are cheaper options? Often it all comes down to a compelling brand mission – like these 35 mission statement examples I’ve put together to inspire you.

Brands use a mission statement to express their principles, and as consumers we like to support companies that share our values.

To help you create a mission statement that expresses your brand’s values ​​and appeals to your audience, here are 35 mission statements that will inspire you.

If you’re pressed for time, use this table of contents to find exactly what you’re looking for to inspire the development of your company’s mission.

Table of contents

What is a mission statement?
A mission statement is a simple statement of an organization’s goals, values, and objectives. A mission statement summarizes why a company exists and helps a company respond to change and make decisions that are consistent with its vision.

This brief description helps customers, employees and managers understand the organization’s top priorities.

What makes a good mission statement?
I’ve found that a great mission statement combines physical, emotional and logical elements to create an exceptional customer (and employee) experience that you value as much as they do.

A good mission statement not only explains your brand’s purpose, but also fosters loyalty with your customers.

If you’re struggling to write a great mission statement, tools like HubSpot’s free AI content writer can help you create something that appeals to your audience and explains your brand’s values.

What three parts does a mission statement consist of?

Your mission statement should clearly express what your brand does, how it does it, and why the brand does it. You can quickly summarize this in your mission statement by stating:

1. Brand purpose. What does or should your product or service offer and for whom?
2. Brand values. What does your company stand for? For example, are you environmentally conscious and offering a more sustainable solution to solve a problem? Values ​​make your company unique.
3. Brand goals. What does your company do for customers? Why should they buy from you and not other competitors?

With these three components, you can create a mission that is unique to your brand and will resonate with potential customers. Next, we’ll walk you step-by-step through creating a suitable mission statement that you can build on as you grow your business.

How to write a mission statement

You know the importance of a well-crafted mission statement that effectively summarizes a company’s purpose, but how do you write one?

Let’s look at the steps to writing a good mission statement and then dive into mission statement examples to spark your creativity.

1. Explain your company’s product or service offerings.
2. Identify the company’s core values.
3. Determine how your company’s offering aligns with your values.
4. Combine these statements into one.
5. Refine your mission statement.

1. Explain your company’s product or service offering.

A good mission statement helps prospects understand what your company literally does. This means you need to explain your offer in simple, clear terms. Your explanation should answer the most basic questions like:

• Are you selling a product or service?
• Why should customers buy it?
• What solution does your offer offer the customer?

Write down your answers and focus on how your product or service adds value to you Buyer personas, also known as your target audience.

2. Identify the company’s core values.

Now you can start thinking bigger. You didn’t just create a product or service by accident. Instead, you are most likely motivated by a set of core values.

This is especially important for socially conscious companies and brands that care about well-being.

Core values ​​are deeply rooted principles that guide a company’s actions. Take HubSpot’s HEART culture code for example:

• Modest.
• Sensitive.
• Adaptable.
• Remarkable.
• Transparent.

These are principles that not only respect the company’s employees, but also principles that our customers value.

By identifying core values ​​that matter on a personal and organizational level, you will have an engaging set to add to your mission statement.

3. Determine how your company’s offering aligns with your values.

So how can your company’s offering serve your core values? You need to combine the two in a way that makes sense to the public.

For example, if one of your core values ​​is focused on innovation, you’ll want to design your product or service to push boundaries and explain how it helps customers innovate their lives or business practices.

Essentially, you’re taking the literal benefit of the offering and expanding it to serve a greater purpose.

4. Combine these statements into one.

A mission statement can be as short as a single sentence or a paragraph, but it is intended to be a brief summary of the company’s purpose. You need to include the what, who and why of your business:

• What — The company’s offer.
• WHO – Who you sell to.
• Why — The core values ​​you do it for.

Condense the text to a length of between one and three sentences. During this development phase, it is often helpful to write several draft mission statements to process ideas and experiment.

Once you’ve successfully conveyed your brand’s message, it’s time to refine and perfect your mission statement.

5. Refine your mission statement.

Your mission statement is there above all else A marketing asset that should be:

1. Clear.
2. Concise.
3. Free of lint.

Your mission statement should clearly state the purpose of your company offering, capture the spirit of the company, and demonstrate the shared goals the company is working to achieve.

Have other team members or advisors read your draft mission statement and make adjustments as necessary based on their recommendations.

This is typically a slow process for brands, and I’m about to share mission statement ideas and examples to inspire creativity in the writing process.

What is a vision statement?

A vision statement is aspirational and expresses your brand’s plan or “vision” for the future and possible impact on the world. It often serves as a guide to a brand’s future goals and explains why customers and employees should remain loyal in the long term.

What makes a good mission statement?

A good vision should be bold and ambitious. It’s meant to be an inspiring, comprehensive representation of what your company wants to be in the future.

It gives customers insight into your company’s evolution and strengthens customer loyalty by allowing them to align their support with your vision because they also believe in the future of your brand.

What three parts does a vision statement consist of?

Your company vision should be inspiring while also being consistent with the company’s mission. A mission statement should have the following characteristics:

1. Demanding and ambitious. Do you have an ambitious vision of what you want your company to achieve? Here is the place to put it. Your mission statement should be ambitious and show how your company will grow in the future.
2. Practical and accessible. Your statement should be ambitious, but not impossible. Set a goal that is both challenging and practical.
3. Generally. Your vision should be broad enough to cover all of your brand’s overall goals. Think of it as an umbrella for your mission statement and company goals to hide under.

Mission and vision statements are often summarized in a comprehensive “mission statement” to define the organization’s reason for existence and prospects for internal and external audiences such as employees, partners, board members, consumers and shareholders.

The difference between mission and vision statements lies in the purpose they serve.

Mission statement vs. mission statement

A mission statement makes it clear what the company wants to achieve, who it wants to support and why it wants to support them.

On the other hand, a vision statement describes where the company wants a community or the world to be based on its services.

Thus, a mission statement is a roadmap for the company’s mission statement.

A mission statement is a literal quote that states the goals of a brand or company. It informs the public about the product and service it offers, who it makes it for, and why it does it.

A vision statement is a brand that looks to the future and says what it wants to achieve with its mission statement.

This is more conceptual as it gives insight into what the brand can become in the eyes of the consumer and what value it will bring in the long term.

In summary, the main differences between a mission statement and a vision statement are:

• Mission statements Describe the current purpose a business serves. The company’s function, target group and key offerings are elements that are often mentioned in a mission statement.
• Vision Statements are a look into the future of a company or its overarching vision. The same elements from the mission statement can be included in a mission statement, but they are described in the future tense.

Now that we know what they are, let’s look at some useful examples from different industries.

Template for mission statement and vision

Free Guide: 100 mission statement templates and examples

Need more examples for your mission statement? Download our free mission statement guide – complete with 100 templates and examples to help you develop a standout mission statement.

Write a mission statement using these useful templates, like the example below:

Best examples of mission statements

1. Life is Good: Spreading the Power of Optimism.
2. sweetgreen: Building healthier communities by connecting people with real food.
3. Patagonia: Patagonia’s goal is to save our home planet.
4. American Express: Become indispensable to our customers by offering differentiated products and services that help them achieve their goals.
5. Warby Parker: Inspiring and influencing the world with vision, purpose and style.
6. InvisionApp: Transform the way people collaborate by helping them work better together. Faster. On everything. From everywhere.
7. Honest Tea: Creating and Promoting Great-Tasting, Healthy Organic Drinks.
8. IKEA: Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.
9. Nordstrom: Our mission is to continue our commitment to providing a unique range of products, exceptional customer service and great experiences.
10. From Cradle to Crayon: Provides children from birth to age 12 living in homeless or low-income situations with the essentials they need to thrive – at home, at school and at play.
11. Universal Health Services, Inc.: Providing quality healthcare services that patients recommend to their family and friends, doctors prefer to their patients, select buyers for their customers, employees are proud of, and investors seek long-term returns.
12. JetBlue: Inspiring humanity – both in the air and on the ground.
13. Workday: Our core values ​​drive everything we do – people, customer service, innovation, integrity, fun and profitability.
14. Lowe’s: Together we deliver the right home improvement products with the best service and value across all channels and communities we serve.
15. Tesla: Accelerating the global transition to sustainable energy.
16. Invisible Children: Invisible Children exists to end violent conflict and promote thriving ecosystems in solidarity with our world’s most vulnerable communities.
17. TED: Spread ideas, foster community and create impact.
18. Microsoft: Empowering every person and every organization on the planet to achieve more.
19. Disney: To entertain, inform and inspire people around the world through the power of unparalleled storytelling.
20. Meta: Empowering people to build community and bring the world closer together.
21. Vista Equity Partners: By providing technology expertise, operational advice and capital for sustainable growth, we enable companies across all industries to stay at the forefront of the digital economy.
22. Dunkin’: Everything we do is about you. We strive to do your best and remain true to you, your taste and your time. This is what America is based on.
23. Nike: To provide inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.
24. Starbucks: Inspiring and elevating the human spirit – one person, one cup and one neighborhood at a time.
25. Google: Google’s mission is to organize the world’s information and make it widely accessible and usable.

1. Life is good: To spread the power of optimism.

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There are tons of t-shirt companies in the world, but Life is Good’s mission is defined by a vision that goes beyond fun clothing. The statement is intended to spread the power of optimism.

How can a t-shirt company help spread optimism? Life is Good answers this question below, where the mission is explained in more detail with a video and links to it Business community and the Life is Good Playmaker project page.

What I like: Life is Good has a lofty yet specific mission statement. It’s a difficult combination to balance.

2. sweet green: Building healthier communities by connecting people with real food.

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Note that sweetgreen’s mission is aligned with your values ​​- and not just written as something the brand believes in.

Sweetgreen’s mission shows us that the company is about connecting its growing network of farmers who grow healthy, local ingredients with us – the customers – because we are the ones who want more locally grown, healthy food options.

This statement is further reinforced by its mission to connect people. This promise goes beyond Sweetgreen’s website and the walls of its grocery stores: the team has also made progress in the communities where it has opened stores.

What I like: There is inclusive language built into this statement.

3. Patagonia: Patagonia is in business to save our home planet.

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Patagonia’s mission statement highlights the company’s commitment to helping the environment and saving the earth. In the name of this cause, the company donates time, services and at least 1% of its sales to hundreds of environmental groups worldwide.

If your company is focused on growing its business and giving back, you should include in your mission statement both the benefits you bring to customers and the value you want to bring to a larger cause.

What I like: This mission statement example from Patagonia succinctly combines their products and activism in one memorable sentence.

4. American Express: Become indispensable to our customers by offering differentiated products and services that help them achieve their goals.

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American Express sets itself apart from other credit card companies in its list of values ​​with an ode to the excellent customer service the company is known for.

We particularly like the emphasis on teamwork and employee support so that the company’s employees can best support their customers.

What I like: The focus is on teamwork and supporting employees so that people within the organization can best support their customers.

5. Warby Parker: Inspire and influence the world with vision, purpose and style.

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In one sentence, the brand takes us to the reason it was founded and at the same time reveals its vision for a better future. The success of the mission statement depends on the right choice of words.

What I like: Warby Parker isn’t afraid to let his unique personality shine through.

6. InvisionApp: Change the way people work together by helping them work better together. Faster. On everything. From everywhere.

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This InvisionApp mission statement is:

• Meager.
• Authentic.
• Business chatter without.

This makes InvisionApp employees appear trustworthy and authentic.

What I like: This mission statement uses short meanings and powerful words to be as concise as possible.

7. Penguin Random House: To ignite a universal passion for reading.

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Penguin appeals to an audience excited to expand their horizons and explore new narratives. This mission statement focuses on the power of story and how it can shape lives.

In doing so, the publisher’s mission goes beyond simply publishing books.

What I like: Penguin creates a mission that everyone can relate to. Who doesn’t love a good story?

8. IKEA: To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.

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The people at IKEA have big dreams. Their visionary mission statement communicates their mission to make their customers’ everyday lives better. It’s a partnership: IKEA finds deals around the world and buys in bulk, then we select the furniture and pick it up from a self-service warehouse.

“Our business idea supports this vision… so that as many people as possible can afford it.”says the brand.

What I like: Using terms like “as many people as possible” makes a large company like IKEA much more accessible and attractive to customers.

9. Nordstrom: Our mission is to continue our commitment to providing a unique range of products, exceptional customer service and great experiences.

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A previous version of Nordstrom’s mission statement read: “Providing customers with the very best service, selection, quality and value for money.”

While the selection, quality and value of clothing all have a place in the company’s mission statement, it is clear that it is all about the customer: “Nordstrom works tirelessly to provide customers with the most compelling shopping experience possible.”

What I like: Using the term “great experiences” gives the impression that Nordstrom cares about retaining customers rather than making occasional sales, which encourages customer loyalty.

10. From the cradle to the crayon: Provides children from birth to age 12 living in homeless or low-income situations with the essentials they need to thrive – at home, at school and at play.

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Cradles to Crayons has divided its mission and model into three sections that read like a game plan:

1. The need.
2. The mission.
3. The model.

The “rule of three” is a powerful rhetorical device called a tricolon that is typically used in speechwriting to make an idea more memorable.

A tricolon is a series of three parallel elements of approximately equal length – think: “I have come; I saw; I won.”

What I like: This mission statement feels very detailed at first, but then expands to capture the overall well-being of the target audience.

11. Universal Health Services, Inc.: To provide world-class healthcare services that patients recommend to their family and friends, doctors favor their patients, select buyers for their customers, employees are proud of, and investors seek long-term returns.

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According to its mission statement, a company thrives when it satisfies its customers, employees, partners and investors. Universal Health Services strives to do just that.

As a healthcare provider, it is particularly important to satisfy your patients, doctors, buyers, employees and investors.

What I like: The brand puts emphasis on every aspect of the organization by capitalizing the font so that it is easy to skim and understand.

12. JetBlue: To inspire humanity – both in the air and on the ground.

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I love the accessible language JetBlue uses to describe its commitment to nonprofit partnerships and impact programs. For example, the brand writes that it “set out in the year 2000 to bring humanity back to the skies.”

On its website, JetBlue breaks down all of its initiatives well, with large headings, bullet points, images, and links to other webpages that visitors can click on to learn more. JetBlue also encourages visitors to volunteer or donate their TrueBlue points.

What I like: JetBlue needs to encompass two sides of its business: the flight experience (in the air) and the overall experience that customers have when purchasing flights (on the ground).

This mission statement is short but manages to include both sides of the company.

13. working day: Our core values ​​guide everything we do – people, customer service, innovation, integrity, fun and profitability.

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Workday does not use its mission statement to highlight the features of its product or how it aims to help HR professionals become better at it this way and that away. Instead, the company takes a stance on values.

There’s a lot of great technology out there, but at Workday it’s about the people. Their mission statement observes the state of the industry – which Workday says lacks a human touch – and builds company values ​​around that.

What I like: This mission statement is confident yet friendly.

14. Lowes: Together we deliver the right home improvement products with the best service and value for money across all channels and communities we serve.

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Sometimes the best way to communicate is to be direct. Lowe’s mission statement does this beautifully, and it’s also a great lesson in how the words and phrases you choose show your audience the power behind your mission.

This mission statement begins with the word “together”. So regardless of location, product or channel, the top priority of his mission is that it happens as a team. This focus on togetherness also creates a basis for this Volunteering, scholarship and community service that this organization does.

What I like: This statement focuses on the who, how, what and why behind this powerful home improvement brand.

15. Tesla: Accelerating the global transition to sustainable energy.

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A car company’s humorous use of the word “accelerate” is just one of the reasons why this mission statement stands out so much. But Tesla makes this list because of the way its mission statement describes it industry.

Tesla’s main interest is promoting sustainable energy. Sustainable energy still has a “long way” to go (pun intended) – hence the world’s “transition” into this market.

What I like: The Tesla mission statement uses incredibly well-chosen words to convey multiple meanings and get customers thinking about the industry as a whole, not just the company.

16. Invisible children: Invisible Children exists to end violent conflict and promote thriving ecosystems in solidarity with our world’s most vulnerable communities.

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Invisible Children is a nonprofit organization that raises awareness of the violence affecting communities across Central Africa. The company takes a confident and decisive tone to its mission.

The most valuable quality of this mission statement is that it has an end goal. Many companies’ visions and missions are intentionally left open so that the company will always be needed by the community. But Invisible Children wants to “end” the violent conflict African families face with local solutions.

What I like: You don’t have to ask yourself, “What do Invisible Children do again?” when looking at their work. From every social media post, fundraiser and public campaign, a clear, visible line can be drawn to this mission statement.

17. TED: Spread ideas, foster community and create impact.

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TED Talks happens to have one of the most succinct mission statements out there. TED, which stands for “Technology Education and Design,” has a succinct mission statement that begins with “disseminating ideas.”

Sometimes the best way to get an audience to remember you is to zoom out as far as your company’s vision extends. TED has recorded some of the most famous presentations in the world. It then goes into what great ideas can do – fostering community and making an impact.

What I like: This mission statement is expressed in every lecture that the company has published on the Internet.

18. Microsoft: Empowering every person and every organization on the planet to achieve more.

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Microsoft is one of the most famous technology companies in the world. The company makes devices for work, play and creative purposes worldwide, and its mission statement reflects this.

It can empower any person and organization through its product offering and pricing.

What I like: This statement applies to both organizations and individuals using Microsoft products.

19. Disney: To entertain, inform and inspire people around the world through the power of unparalleled storytelling.

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Disney’s mission goes beyond providing ordinary entertainment. The goal is to tell stories and drive creativity that inspires future generations through their work.

What I like: This is an extraordinary mission statement because it goes beyond giving consumers shows to watch, but ones that delight and change the way people see themselves and the world around them.

20. Meta: Giving people the power to build community and bring the world closer together.

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Meta, formerly known as Facebook, is a large social media organization with a concise vision. It provides a platform to stay in touch with your loved ones and potentially connect with people around the world.

What I like: This is a succinct mission statement, but it still manages to capture two big points: the origin of the company (Facebook) and the future of the Internet.

21. Vista Equity Partners: By providing technology expertise, operational advice and capital for sustainable growth, we enable companies across all industries to stay at the forefront of the digital economy.

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Many companies sell a clear and easy-to-understand product or service, but other companies need to combine branding with product training. This means that some mission statements must not only communicate how a brand does business, but also clearly state what it sells.

Vista Equity Partners is a leading technology brand that supports a broad range of people, technologies and products. In her mission statement, she explains what her company offers and why. It uses the terms that audiences use most often to describe how they can help.

What I like: This mission statement creates a skilful balance between product training and target group identification.

22. Dunkin‘: Everything we do is about you. We strive to do your best and remain true to you, your taste and your time. This is what America is based on.

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Dunkin’ has a mission that goes beyond remaining a major coffee chain. Rather, the brand wants to be the absolute market leader in the coffee and donut industry. It wants to be a place known for fun, food and relaxation.

This example touches on the development of the company. Depending on your age, Dunkin’ might make you think of donuts and a “cheat day” when it comes to your healthy eating goals. I think of Saturday mornings from my childhood, when my parents would occasionally surprise us with donuts for breakfast.

What I like: This example looks into the future and at the same time points out the necessary further development.

23. Nike: Bringing inspiration and innovation to every athlete in the world. *If you have a body, you are an athlete.

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Nike’s mission statement includes a unique element: an asterisk and a footnote explaining the language choice.

It’s succinct, yet answers a question that the sports industry finds difficult to answer: What makes an athlete? It manages to be informative and provide inspiration for your branding at the same time.

What I like: This mission statement articulates the target group using very specific, yet comprehensive language.

24. Starbucks: Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

While the idea of ​​paying $3 for a cup of coffee now seems normal, Starbucks, as a new brand, has had to struggle to justify its prices. They positioned themselves at the market as another local meeting place that didn’t involve alcohol.

Starbucks’ mission statement subtly touches on this with its use of the word “neighborhood.” It’s a succinct statement that expresses their founding principles and of course includes their flagship product: a cup of quality coffee.

What I like: Good mission statements use emotional language, and Starbucks’ mission statement does this well with the words “inspire,” “encourage,” and “human spirit.”

25. Google: Google’s mission is to organize the world’s information and make it widely accessible and usable.

Google has more products than consumers know, but its mission statement doesn’t address them all (and if it tried, no one would ever read the whole thing).

Instead, it’s about what we all love about Google: how useful the product is. This mission statement reminds us what we love most about the brand.

What I like: Google is a customer-centric company, and consumers sense that immediately when they read its mission statement.

Now that we’ve reviewed successful mission statements, what does a good mission statement look like? Check out some of your company’s vision statements below—and get inspired to write one for your brand.

1. Alzheimer’s Association: A world without Alzheimer’s and all other dementias.

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The Alzheimer’s Association conducts global research and provides high quality care and support to people with dementia. This vision looks to the future where people no longer have to fight this currently incurable disease.

Current work allows both employees and consumers to see how the organization is achieving its vision by helping those in need.

What I like: This mission statement is ambitious and broad enough to serve as an umbrella statement in line with a brand’s mission.

2. Teach for America: One day, all children in this country will have the opportunity to receive an excellent education.

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Teach for America creates a network of leaders to provide equal educational opportunities to children in need.

This organization’s daily work includes helping underprivileged students receive the right education that they otherwise would not have access to. Her vision is what she wants to achieve through her efforts – a nation where no child is left behind.

What I like: “A day” is an indefinite amount of time that makes sense for such an ambitious goal, but doesn’t stop it from being its goal.

3. Creative Commons: Help others realize the full potential of the Internet.

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The vision of this nonprofit organization is broad. It helps overcome legal barriers to share knowledge and creativity around the world. By working closely with large institutions, the company pursues the vision of an innovative Internet that is not restricted by paywalls.

What I like: The vision of this brand is limited to the Internet, but the “full potential” allows for a lot of creativity.

4. Chipotle: We believe food has the power to change the world.

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Delicious tacos, burritos, and bowls aren’t the only things Chipotle is passionate about. Many fast food brands differentiate themselves through their products. But Chipotle offers a belief instead.

This idea encourages practices such as using local and organic products, using responsibly farmed meat, and reducing greenhouse gas emissions.

What I like: Chipotle’s mission statement makes it clear what inspires and drives the actions of this international brand.

5. Australian Department of Health: Better health and wellbeing for all Australians, now and for future generations.

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This government agency has a clear vision for its country. Through health policies, programs and regulations, it has the means to improve health care for Australian citizens.

What I like: The phrase “now and for future generations” communicates the long-term commitment of this health department.

6. LinkedIn: Create economically Opportunity for every member of the global workforce.

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LinkedIn is a professional networking service that gives people the opportunity to seek employment. Its mission statement aims to give employees at all levels a chance to find the jobs they need.

What I like: Even though “every member of the global workforce” seems like an uncountable number, LinkedIn is always working to improve and expand its reach because that is its vision.

7. Purely Elizabeth: We believe that food can heal.

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Purely Elizabeth is a food brand that sells granola, oatmeal and grain products. The expanded mission statement is:

“The scale of food production is enormous, but it is also our greatest opportunity to have a positive impact on the health of the planet and individuals through responsible sourcing and agricultural practices. We know this won’t happen overnight, but we are committed to this journey and its role in helping you succeed.

Food brands have a lot of competition, and this brand’s inclusive and inspiring vision offers the opportunity to connect deeper with customers.

What I like: This vision is simple but powerful.

8. EverythingHere: Connecting all families with the right support at the right time.

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School attendance presents a significant challenge for schools and families, especially for middle and high school students. AllHere offers AI services such as mobile messaging to address administrative and communication challenges.

This helps students, parents and teachers get the support they need to help their students succeed.

What I like: This mission statement emphasizes that this challenge is bigger than individual habits. It’s a powerful vision of an education system that works for everyone.

9. southwest: To be the most popular, efficient and profitable airline in the world.

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Southwest Airlines is an international airline that strives to serve its passengers with a smile. The company’s vision is unique as it excels not only at outstanding profits but also at outstanding customer service.

His vision is possible through his strategy and can lead his employees to achieve the level they aspire to.

What I like: Southwest is doing it right – if they are popular and efficient, they can become the most profitable airline. Putting the customer at the center makes a company successful.

10. Supergoop!: Change the way the world thinks about sunscreen.

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For a mission statement to excite but not overwhelm, it should be both comprehensive and specific. Examples of corporate mission statements like the one above from Supergoop! Show that it can be difficult, but it is also possible to balance these two extremes.

This vision says that sun protection is important AND that sun protection is more than just sun protection. This simple statement helps the audience think more about what their products are and what they can expect from those products. It’s about education, awareness and quality.

What I like: In this vision, the tone remains positive, bright and direct.

Inspire through brand values

It was Anna Lappé who said: “Every time you spend money, you are casting a vote for the world you want.” Conscious consumption is an economic trend that brands should pay attention to. Consumers are certainly paying attention.

Now that you understand the power of a great mission statement and have these mission statement examples to learn from, you’re ready to take this step when it comes to your own brand.

Brand values ​​play a much bigger role in customer loyalty than you think. Showing that your company understands its audience – and can connect with them on an emotional level – could be the deciding factor in a customer’s next purchase.

We hope you gained insight from these mission statement examples and that they help you brainstorm your inspiring vision and mission statements for your company.

Editor’s Note: This post was originally published in August 2014 and has been updated for completeness.