With more than 1 billion a month Active users, Instagram, is one of the most important social media platforms for marketers and business owners who contact their audience.
If you are new to the platform, you probably wonder how you get Instagram followers who are really interested in what your company has to offer.
The growth of your following time takes time and attention, but there are some things you can do now to create your Instagram platform.
Let us immerse yourself in the steps that you can do to use your audience on Instagram and increase the number of trailers.
Table of contents
How to get more followers on Instagram
- Do not buy Instagram followers.
- Create and optimize your Instagram account.
- Determine a content manufacturer.
- Post high quality content.
- Use roles, stories and live videos.
- Optimize your Instagram stories of highlights
- Post sensible content.
- Hold a consistent content of content.
- Curate user -generated content.
- Optimize your caps for Instagram SEO.
- Use relevant hashtags.
- Interact with your followers.
- Cross-promote your Instagram content and your account.
- Execute Instagram competitions and giveaways.
- Work with influencers.
- Simply follow your Instagram profile.
1. Do not buy Instagram followers.
While many social influencers and large brands are working hard to build an organic supporter, some followers buy to increase their social reach and commitment.
Buying a follower is cheap; Some companies calculate less than 5 US dollars for hundreds of supporters.
However, buying followers and likes can significantly damage your brand image and reduce the commitment.
For example, Hootsuite Created a fake Instagram account and bought 1,000 followers for only 15 US dollars to test how bought follower influence the engagement of the audience.
The company received some new followers in the course of a month, but the followers were wrong, hardly interacted with the content and had nothing to do with the brand.
In addition, you risk Instagram to remove your account if you violate your community guidelines if you buy fake followers.
In addition, fake follower will not buy your product or support your brand. Instead, focus on gaining authentic followers to increase your commitment and sales.
2. Create and optimize your Instagram account.
Your Instagram profile should be your potential followers about your brand, what you do and why you should follow you. The most important thing is that your Instagram should be set up as a business account and not as a regular personal account.
Set up a business account on Instagram, Follow these steps. As soon as your business account is set up, you can optimize it to attract followers.
user name
Start with a recognizable and easy -to -search user name such as your company name. If the name of your company has already been recorded, keep your company name as the first part of your username so that people who are looking for your company are more likely to come into your account.
For example, the Australian Activewear line Lorna Jane uses the user name @lornajaneactive.
Pro tip: Make sure that you add your complete company name to the “Name” field by clicking on “Edit profile”. This is displayed in the search under your profile picture and your username.
Public profile
Make sure your profile is public. To make your profile public, open Instagram, click on the equipment icon to open “Options” and make sure that the “private account” is switched off.
Profile photo
Choose a profile picture on brands with your other social networks such as your company logo. Take a look at the HubSpot profile picture as a reference.
Profile organic
Fill your biography with delightful, implementable and informative information about your brand. This allows people to know what they are about and gives them a reason to follow them. Enter who you are and what you do and add a touch of personality. Here are some examples of inspiration:
- @Work: “For all #waySyouwork we are here #wewerk
- @Oreo: “Playful moments of your favorite biscuit.”
- @Natgeo: “Experience the world with the eyes of National Geographic photographers.”
Note that the BIOS are short and to the point and relevant hashtags can contain.
Profile -Link
Add a link to your biography to make it easy for people to get to your website directly from Instagram if you want.
Notifications
Activate notifications to see when people share or comment on their photos so that they can quickly deal with them. To activate notifications, go to “Settings”> “Notifications”> “Contributions, stories and comments”. Choose for each category “From everyone”.
Pro tip: We do not recommend that you link your Instagram account with Twitter and Facebook so that your Instagram contributions are automatically published on these other accounts. The mail types are different.
3. Determine a content manufacturer.
There should be one or two people who manage your company’s Instagram account. If possible, assign a content manufacturer for your account and understand the platform, including all unique functions.
Pro tip: If you work for a large organization, keep an organized guideline document so that your content matches your brand and that others who want to make a contribution, what/what not to publish.
4. Post high quality content.
Family familiarize yourself with essential photography and video tips and edit apps. Since Instagram is a mobile app, you will probably pick up most photos and videos on Instagram on your mobile device. Here are some tips for taking great photos and videos:
- Concentrate on one topic.
- Hear the negative space.
- Look for symmetry.
- Capture small details.
- Capture a variety of perspectives.
- Make sure the video or the image is clear and stable.
- Have excellent lighting and avoid granular pictures.
Pro tip: Instagram also offers a wide range of filters, effects and tools to highlight your content. So experiment with different functions to see which you like best.
5. Use roles, stories and live videos.
In 2021, the head of Instagram, Adam Mosseri, announced that the platform was No more photo sharing app. Since then, Instagram has prioritized video content such as roles and stories.
It makes sense when you consider that videos are more appealing than photos. Our Instagram engagement report Found that video oposts received three times more engagement than photos.
So if you create content for your brand’s Instagram, you mainly focus on appealing, dynamic and interesting roles and live videos.
For example, the owner of Perfect Pooches Dog Prewing runs an Instagram page called Girl with the Dogs. The page mainly consists of Videos Show the rear scenes of pet care and the tips for different animal breeds.
These roles are excellent because they present the work of the groomer and the care of their customers’ care.
Pro tip: You can also change content from Tikk or YouTube shorts as Instagram -Reels. However, avoid logos from other apps, as this can cause algorithm to show you fewer people video.
6. Optimize your Instagram stories of highlights.
Instagram stories disappear after 24 hours, but you can maintain them indefinitely by sorting them in Instagram highlights. Highlights are particularly useful if you have special, ongoing offers or offers.
Take a look at the Sephora Instagram and how the company uses highlights to display current offers.
Sephora’s use of highlights is a great example, since the company’s highlights organize and show different categories of products such as fragrances and hair care. You also have a highlight that shows the brand’s values.
Pro tip: When posting stories, consider how you can later archive them in highlights.
7. Publish sensible content.
Post content that is relating, authentic and on fire. This means publishing content that highlights your products and services, but does not always feel like direct advertising.
Take a look at Dove’s official Instagram as an example. The company post roles such as “Choose a pigeon bodies with me”, in which the audience watches a person through different body washing to start their morning.
However, the company also publishes more of hearty content, e.g. B. a role that shows different mothers and daughters who wash each other’s hair and play together.
Both videos offer Dove products, but more humanized and authentic.
Pro tip: Keep an eye on trend topics, holidays and social media trends to create meaningful and relevant content.
8. Keep a consistent content of content.
Download this social media content and plan your Instagram posts on Instagram.
Over time, you would like to build a gap to photos for times of need, such as the weekends or when you go on vacation.
Take your target personality into account if you plan your posting time plan, as this can change your posting timing and frequency drastically -especially if you target a target group in a different time zone.
The optimization of your schedule for your specific audience can take time and experiments.
According to our report on the status of the social media report, the best times are on Instagram:
- 12 p.m. – 2.59 p.m.
- 3 p.m. – 5:59 p.m.
- 6 p.m. – 8:59 p.m.
Pro tip: Combine the eastern and central time zones for a US audience because they make up almost 80% of the US population.
Use the time zones for the public outside the USA that your target group uses.
9. Curate users generated Instagram content.
Encourage your customers to publish content with your products or services and to mark your Instagram account.
This makes you aware of a new marked article and you can re -publish the content in your own Instagram account or in your Instagram story.
For example, GoPro often publishes the camera -assering.
The Instagram photo below was recorded by the professional surfer Kai Jenny.
Pro tip: Create a brand -hashtag customer can use the content of your products or services.
10. Optimize your caps for SEO.
Imprintings are an essential part of your Instagram because you can present your brand voice, twice as a call to act, present, present and contextualize your content.
You can also make your contributions easier if they are optimized for SEO.
With Instagram, users can now not only search for user names or hashtags for content.
So use keywords that match your brand so that your content is easier to find.
For example, an influencer has published a role that shows itself with a concealer by Fyne Cosmetics. The captain contained the word “concealer”.
As a result, it was one of the first videos that I found in Instagram’s search bar.
Pro tip: To find the right keywords, look at other brands in your industry to see which keywords you contain in your contributions.
11. Use relevant hashtags.
On Instagram, a hashtag connects the conversations of different users who are not already connected to a single stream.
If you use relevant hashtags, your contributions will be exposed to a wider audience as those who have already followed them or are informed about their brand.
Explore relevant hashtags in your niche or industry to find the hashtags that your audience may use. The easiest way to carry out this research is the “Explore” tab in the Instagram app.
The search for a hashtag shows you a list of related hashtags at the top of your screen.
For example, I was looking for #shoes and received other suggestions such as #shoeslover #shoesaddict.
Pro tip: Pay attention to Trendhashtags and find ways to include them in their content or to create content with regard to the hashtag.
12. Interact with your followers.
The most natural way to draw attention to your Instagram account is to interact with your followers. Like your comments and publish when you are appropriate.
You should also consider to follow other accounts that fall into your niche. For example, Nike athletes such as Grace Geyoro, Chris Mosier and Shacarri Richardson follow.
If another account is communicated that you have followed you, you can check your budget and decide whether you should follow you.
You will also see your last posts in your feed so that you can like your content and interact with you if you want.
Pro tip: Celebrate your followers when building a follower and show that you appreciate you by responding to your comments, following you and dealing with your contributions.
13. Cross promote your Instagram content.
As soon as you build a solid relationship with some of the people behind these reports with a similar audience, you can ask for the Comote-Ko-Promote accounts.
The more natural and less spammed you can create the content of these cross-funding-especially the caption, the better.
It also helps to be picky and only sparingly cross.
In the following you will find an example of what that looks like from Food Blogger @Spinklesforbreakfast and The Companies Sweets and Cookie Cutter Kingdom.
The Food Blogger posted a video with the products of the companies, advertised its official Instagram in the caption and marked it.
14. Perform Instagram competitions and giveaways.
Another great way to expand your reach and at the same time increase the commitment to your Instagram content is to publish a post in which a competition or giveaway apply.
Ask the people in this article to follow their account and to like or comment on the picture to win.
For example, Skinician, a skin care company, organized a giveaway on his Instagram. To enter, people had to follow the account and mark a friend.
Pro tip: Consider working with another account to carry out the giveaway. Your brand will also present this to your audience.
15. Cooperation with influencers.
Instagram is the most popular platform for influencer marketing. As already mentioned, influencers enable brands to use new target groups.
If you have a strong presence on Instagram and have set up enough connections, look for influencers, the platform of which matches your.
For example, if you are a make -up company, search for make -up or beauty influencers that can apply to your products.
If the idea of ​​working with an influencer sounds expensive, you should work with micro-influencers that have between 10,000 and 100,000 followers and not with large influencers with millions.
Pro tip: If you wonder how to find the best influencers for your brand, click here.
16. Make your Instagram profile easy to follow.
Place a Follow button on your website homepage “About us”, blog posts and other places on your website. When your brand has inpatient locations, give up an excellent old pressure to let people know that they have an Instagram account and encourage them to follow them.
Also apply your Instagram account on your other social media accounts. The people who are already following them on Facebook and Twitter will follow them on Instagram without browsing a lot.
Let these followers know that you are on Instagram and encourage you to follow you by taking a link to your Instagram account in the BIOS and contributions of these other social media accounts.
The best Instagram apps to get followers
- Crowdfire
- Hootsuite
- Iconosquare
- Instant
- Repost
You probably feel a little overwhelmed. Don’t worry; This is normal. Creating and managing a new Instagram strategy is a lot of work.
Fortunately, there are some great apps that help your Instagram posts stand out and many apps with which you can get followers. We will talk about the latter in this section.
Crowdfire
Crowdfire is a helpful tool for pruning and growing your Instagram supporters. Cutting your list is just as important as the development because you keep your commitment rates high.
Use crowdfire to identify inactive followers, send automated direct messages and discover new followers.
Price: Free
Hootsuite
Hootsuite can help to analyze your competition, to find the best times for posting and to identify opportunities to increase the engagement. Manage this tool to manage your Instagram campaigns and measure your success.
Do not miss the practical mobile app for Instagramming on the go.
Price: Paid, but you can try it for free for 30 days
Iconosquare
Iconosquare is an all-in-one instagram analysis, management and planning tools. Use it to follow comments on your Instagram profile (and others if you have several accounts) and to organize a new and curated content library.
Iconosquare also offers an Instagram search engine with which you can discover influencers and cross promotion options.
Price: Paid, but you can try it free of charge for 14 days
Instant
Instant to show you which hashtags tend to do for the day.
Use this tool to provide content with the hashtags with electricity that are most relevant for your brand and products to present your Instagram profile in front of new followers.
Price: Free
Repost
Repost is a “Retweet” function for Instagram. It enables you to simply publish the content of other people (hello, ugc!) And to give the original account credit.
Repost is an excellent instrument to restart the content of customers, followers, employees and influencers.
Price: Free
Time to see how your number of trailers increases
It is not easy to put on real social media followers, but if you follow these tips and use some additional apps, you will quickly see an improvement.
Shoot it: Make a profile and start publishing, testing, optimizing and advertising for your account.
If you receive a followers on Instagram, will not take place overnight. The stronger a foundation that you create in your account in your niche instagram community, the higher your followers.
Note from the publisher: This post was originally published in June 2023 and updated for completeness.