Small business owners all say the same thing: “My website traffic tank and what used to work no longer.” And you are right. Almost 60% of search queries not end in one click – People get answers from AI and never visit their website.
But here is crazy: the same AI that kills your traffic? It is also the best opportunity to skip competition.
If you are like most marketers, you have read the subreddits and you know that it was pretty bleak. The traffic goes under and the same amount of work will achieve worse results. Drift Kings Media interviewed more than 500 marketers and they feel the same way. Customers wonder: “How do we do marketing when AI consumes our traffic?”
So you are a business owner, your traffic in the drain and you ask yourself: “What the hell do I do?” If you are curious and willing to take measures, this is the best time ever to be a small company. They have tools for their fingertips, for which expensive agency contracts were required. You only need a blueprint how you can use it.
Drift Kings Media calls this new growth playbook, Loop marketingAnd everyone can use it. At the center of this guide is a new type of partnership that combines AI efficiency with human authenticity in order to promote the growth of your company.
Drift Kings Media gave the loop an extensive test drive. It works. Let us immerse yourself in the four steps to implement this game book in your company. They are: Express, tailors, reinforce and develop.
Express: Tell your story like a person, scale it like a machine
The first thing you want to do is Express who you are – Define your taste, sound and point of view before you bring in AI.
Many companies are missing this crucial step. Drift Kings Media research shows that almost 6 out of 10 did not document their clear promise of values.
Take a look at these numbers – these are many people who have no clear idea of the brand history of their company. Even worse, an overwhelming majority of respondents in this survey, just over three quarters, said that teams “moderately to overtake” without clear value. This is difficult for morality and for its end result.
Many of these teams may not recognize how a relatively inexpensive AI tool and a few good input requests can help to fix them – in a few minutes, not months. Everyone has access to the same AI tools, but what is different in the Loop game book is You. AI needs the context and the perspectives for your company that only you can give.
So use a KI tool – whether the Claude, Chatgpt, is breeze Or something else that works for you – to help you create a brand style guide and give you a simulation of the customer feedback. This corresponds to companies that are able to carry out their own market research with personas in agency quality and would have been completely unreachable for many companies until recently.
One way to simulate the customer feedback is a Claude project that contains all information about your target customer. You can ask him questions about marketing campaigns that you carry out and receive feedback in real time that you can improve.
This is known as an Express stage in our new Loop marketing playbook. Basically: only you can define your brand history, but AI can record this story and give you the type of customer feedback that used to require expensive focus groups.
Tailor: Let every customer feel like your only customer
The next step is to use AI too Cut the story to your target group.
You may think: “I can already send e -mails Dear {first name}” – But you can do a lot better now. The history of marketing is mostly about who can make the best -educated assumptions – you will find a certain commonality among people, guess what you want and try to give you what you believe.
The remarkable thing about AI is that instead you can guess what is most relevant for this one person. And with a AI engine that knows your business where you are, who your customers are, what you are looking for and which are intended to buy – well, you will get some pretty good guesswork.
It’s not just Dear {first name} more. Imagine you have a local café and your e -mails have coffee games that are specific to your individual customers. You cannot create personalization tokens for word games, right? But that can do that.
There is a widespread misunderstanding that the use of AI sounds generic. But it’s really about the data you give you. For example, the HubSpot marketing team has improved the conversion rates by 82% using AI-controlled personalization.
This is referred to as a tailor level of the loop marketing – remember to get a custom suit instead of buying one from the frame. The tailored tailoring used to be a luxury, but now the AI has come so far that it is also within reach of small budgets.
Reinforcement: Find customers where they actually are
Next you have to Reinforce to meet customers where they are. This means taking care of how your company appears in AI engines such as chatt or confusion -your customers no longer click on Google search inquiries. So you see that a lot of traffic is reduced across the Internet.
It gets interesting here because the people who Do Find the way to your website are high -quality leads than ever before. Think about it like a consumer: everyone has the same amount of research on their fingertips. It is pure information symmetry. So if someone wants to buy a new sofa, they can do a lot of research before landing on the furniture company’s website, from which they will actually buy.
This is referred to as the amplify phase of the loop marketing in order to bring your message to this new AI-controlled world and to receive high-quality prospects. Start with AEO or AI engine optimization. It is the next development of search engine optimization (SEO) and will change the way the message of your company is distributed.
SEO is about ranking under the five best links. AEO is about being part of the answer. There are many great options that help you to be quoted and recommended by these AI engines. Select one and start on the existing visibility.
And look, it’s not just about search traffic. Most marketers spend more for events in 2025 than in 2024 – people long for human interaction. And it is the best time to work with influencers that this trustworthy person can be in order to give real recommendations for your company. The ROI is only enormous: Companies like HubSpot see influencers compared to the large programmatic channels such as Google and Facebook, far lower costs per lead.
If AI carries out all of these adjustments and reinforcements for you, you have more money and energy to invest in other channels that really work for you.
Evolve: Every campaign makes its next even better
Here is what is really cool about the loop marketing playbook: every time you go through this loop, you get better. Their marketing connections. They improve constantly, learn constantly and their results are getting better and better. Therefore, this is called the Evolve level of Loop marketing.
The old path was brutal in comparison. You would carry out a campaign for weeks or even longer and then carry out a large post-mortem analysis. It was probably many meetings that should have been e -mails.
But now you can ask AI in the natural language and get immediate insights: “How should I adapt my targeting? Which message has the most respected resonance?” Make adjustments in real time means more successful and cheaper campaigns.
AI is ready. Are you?
The most common resistance to AI is fear – the fear that Ki will replace it or devalues her skills. But the future of marketing is not a person against AI – they are people with Ai. Companies only need a guide with which they can find out how this human-AI cooperation works. The loop can help there.
If a major technology shift occurs, marketers make it massive options. This was evident in early Facebook and early Google – so much money was made during this time. People don’t see the same opportunity today because this shift is a loss of control. Nobody is used to it.
But this shift is now even greater than then, and marketers who use tools such as the Playbook for Loop marketing and use this moment in the AI will see their growth connection and quickly see.
If you are ready to take measures in the next 18 months, it will be impossible not to be successful – the chances are just as great.