Loop marketing software that grows with your business strategy

• Express – Define brand identity
• Bespoke – personalizing messages at scale
• Amplify – Diversify across channels where buyers actually are
• Evolve – Real-time optimization

Loop marketing software is an integrated technology stack that covers every phase through a unified system.

Unlike traditional tools designed for linear funnels that require predictable customer journeys through your website, loop marketing software recognizes that modern buyers go through multiple touchpoints and often engage in AI-powered search before ever clicking on your website.

This new buyer journey requires a modernized technology approach that combines AI capabilities with unified customer data to enable rapid personalization, multi-channel orchestration and real-time optimization.

Traditional marketing stacks force teams to manually aggregate insights across disconnected tools. However, loop marketing software uses AI to automatically learn from every interaction, apply those insights across channels, and increase performance with each cycle.

Essentially, loop marketing software turns work that used to take months into days, transforming marketing from a series of campaigns into a constantly learning growth engine.

Loop marketing software for the express stage

In the express phase, your company establishes its identity and makes its goals and values ​​known to the target group. During the express phase you must do the following:

• Create your ideal customer profile
• Create your brand’s style guide
• Generate campaign concepts

HubSpot offers loop marketing software tools to help you complete the Express phase efficiently, maintaining a consistent brand voice, leadership, and identity. To complete the Express phase:

Loop marketing software for the tailoring phase

In the Tailor phase, you create personal messages that make your audience feel seen and valued. During the Tailor phase you must do the following:

• Enrich your data by collecting behavioral signals, intent data, and contextual information so you know your buyers and where they are in their journey
• Use your enriched data to build targeted customer segments
• Use AI to personalize your content with landing pages, emails, ads, and CTAs that adapt to buyer stage and other factors.
• Ensure human quality checks to ensure AI output is accurate and reliable.

Loop marketing software for the Amplify stage

The amplification phase is the most comprehensive part of loop marketing and contains a lot of moving parts, but don’t get discouraged. In addition to building your content strategy, you need to diversify the channels through which your brand reaches customers. To do this, optimize for LLMs like ChatGPT and Claude, as well as YouTube, community platforms, forums and LinkedIn.

To complete the Amplify phase, you should also do the following:

• Get the most value out of your content by transforming it into different formats to suit each channel and each stage of the buyer’s journey.
• Actively targeted ads and strategic partnerships with creators and subject matter experts to capture the attention and trust of your audience.
• Use AI to scale and optimize the production and connection of promotional materials.
• Optimize every channel for conversion with clear, contextualized CTAs.

Use the following tools to complete the Amplify phase:

Loop marketing software for the evolve phase

Integrations that make Loop Marketing software work

For loop marketing to work, your data needs to flow seamlessly at every stage and especially be in sync between the Tailor and Amplify stages. HubSpot’s Smart CRM and Data Hub act as a connector by synchronizing customer insights from your data warehouse, advertising platforms, social channels and website into a unified view.

This integration layer ensures that the Tailor phase has accurate, real-time data to personalize experiences, while the Amplify phase can immediately respond to behavioral signals – be it triggering a targeted advertising campaign based on website activity or tailoring social media messaging based on CRM engagement patterns.

But connectivity alone is not enough. Effective loop marketing software must handle identity resolution across all touchpoints, adhere to data governance standards, and respect consent preferences at every stage.

HubSpot’s approach ensures that customer data as it moves through your marketing loops is privacy compliant and tied to a single, trusted customer identity.

This means your personalization efforts remain both practical and trustworthy – no duplicate records confusing your campaigns, no consent violations undermining customer trust, and no governance gaps leading to compliance risks.

Loop Marketing Software Frequently Asked Questions

Is “Loops” the same as loop marketing software?

Although the terms sound similar, Loops is an email platform brand, while Loop Marketing is a four-step playbook designed to help marketers succeed in the AI ​​age. However, platforms like Loops can fit into the Amplify phase of loop marketing as they can help you maximize the impact of your content and diversify across channels like email.

Do I need a separate CDP to run the Tailor and Amplify phases?

No, you don’t necessarily need a separate CDP to run the Tailor and Amplify phases. HubSpot’s Smart CRM, combined with Data Hub, handles the unification, segmentation, and activation of customer data for most marketing teams.

HubSpot’s Smart CRM and Data Hub combination enables resolution, behavior tracking and data synchronization across your advertising platforms, websites and communication channels – everything you need to personalize in the Tailor phase and activate campaigns in the Amplify phase.

A warehouse-native CDP can add value if you manage massive amounts of data, require complex data science models, or require deep integration with legacy enterprise systems.

However, avoid double data propagation. If you already consolidate customer data in a warehouse, connect it to HubSpot through Data Studio instead of creating redundant systems. Most teams find that Smart CRM plus Data Hub eliminates the need for a separate CDP.

What’s the fastest way without launching a new platform?

Run a 30-day pilot with HubSpot’s free or starter tier while maintaining your existing systems. Choose a high-impact channel – email is usually the easiest entry point – and integrate one or two data sources (your website and possibly your advertising platform).

Use Breeze Assistant to generate campaign concepts, create a simple audience segment based on engagement data, and launch a tailored campaign. This low-risk approach allows you to demonstrate the value of loop marketing without disrupting your current tech stack.

Once you see results, you can expand to additional channels and upgrade tiers if necessary.

How should I measure success for each stage of the process?

Use this scorecard to track performance across the entire loop:

• Express: Speed ​​of content production (time from brief to publication) and quality metrics (consistency of brand voice, engagement signals)
• Tailor: Engagement relevance metrics such as email click-through rates by segment, personalization accuracy, and data enrichment completion rates
• Strengthen: Conversion rates across channels, share of voice in AI-powered search results, and discoverability in LLM responses.
• Evolve: Test speed (experiments launched per month) and measurable increase through optimization (conversion rate improvements, increased engagement)

First track these metrics at the stage level and then merge them to evaluate the overall performance of the loop.

When should you include creators or communities in your Amplify plan?

While there’s no universal “best time” to include creators and communities in your Amplify plan, they’re especially necessary when you’re ready to expand your reach to new audiences or platforms where your brand lacks authority.

Look for trusted voices that already speak to your ideal customer profile and whose values ​​align with your brand identity. Instead of chasing follower counts, start with micro-influencers or active community members who have a proven track record of engagement.

Measure creator impact through trackable links, promo codes, or UTM parameters to monitor traffic, conversion lift, and cost per acquisition compared to your other Amplify channels.

If creator content drives significantly higher conversions than standard ads, or community-generated content increases time on site, consider doubling down on this approach. Make sure you use intent signals and enrichment data to understand which creator partnerships are actually driving results, rather than just generating vanity metrics.

Loop Marketing is the guide for marketers who want to thrive in the modern AI landscape while evolving to meet the next wave of innovation. By investing in loop marketing software, you are preparing your business for the future and establishing meaningful connections with your target customers.