It has become a defined fact that personalization leads to better brand loyalty and sale. However, many of the digital marketers have tried to use them well. The provision of a personalized experience to customers should be prioritized in order to increase the commitment to the online audience. The majority of companies have shown confidence in the personalization of content in e -mail, social media and web.
Personalization undoubtedly provides results. Customers are happy to receive messages that are particularly manufactured for them. Generic content has not been so effective in recent years to gain potential customers. The latest trends show that marketers who design personalized web experiences twice bring back their marketing efforts. It is understandable that it is a very challenging task to transmit the right message to the right people. Designing personalized web experience, including social media and landing pages, puts an additional burden on the content manager.
You cannot all reach on the Internet with your marketing message. The best strategy is therefore to segment your audience and reach them with a more personal approach. This approach is better than the start of a mega online marketing campaign, which is generic in its nature. The content feels personally when he speaks directly to a certain audience, a person or a small group of people.
Personalization was a challenge for marketers and it will probably be a challenge in the coming years. According to a survey, 35 percent of the B2C marketers believe that it is a difficult task to build up a precise view of customers across all channels. The greatest obstacle in this regard is the non -availability of sufficient technology that the marketing message can personalize. At the same time, the marketers recognized the effectiveness of personalized marketing when generating an improved response rate, sales and that they missed a gold opportunity.
The personalization of marketing efforts is no longer an option, but a mandate. Consumers will probably buy and recommend you create messages that are adapted according to your needs and priorities. Here are some of the facts that indicate why personalization for digital marketers in this era of mobile devices should be a priority:
- The purchase decision of 86% of consumers is influenced by personalized marketing.
- 62% of consumers are willing to pay more if they receive a personalized service.
- Personalization can increase the return on the capital for your marketing editions up to 8 times.
- 90 percent of the marketers admit that personalization is inevitable to achieve their goals.
- Personalization technology had a priority of more than 70 percent of the marketers in 2016.
If you want to be a successful online marketer in 2017, create personalized content for e -mail marketing, web and other online marketing channels. Use behavioral data to understand the preferences of consumers and to set up the segmentation accordingly.