Pink Banana Media trains us to connect with an LGBTQ audience
Navigating the online space to market your business is like the Wild West. There are no hard and fast rules and everyone figures it out. If your business targets the LGBT community, you need the Pink Banana.
Matt Skallerud from Pink Banana
Matt Skallerud is president of Pink Banana Media, a company that helps companies target the LGBT community online and grow with social media. Matt began his career in online marketing in 1995 at GayWired.com, one of the leading LGBT websites in the world. Today he focuses on cutting-edge innovations in programmatic ad buying, social networking and Web 2.0 technologies. Matt is passionate about helping companies large and small reach LGBT consumers.
Today, Matt shares his 20+ years of experience in the LGBT online marketing space and talks about the evolution of the online advertising space, Pink Banana’s decision to limit itself to the LGBT community, and why Twitter is the best social platform for Learning social marketing is. Learn to get involved with others online (instead of just talking). To You) and find the right social platform for your industry. Let’s expand the network of successful LGBT entrepreneurs and influencers!
Hear:
Topics covered
The development of online marketing
- Banner advertising and email marketing
- Social media (Facebook paves the way)
- The third wave comes with Twitter
The differences between Facebook and Twitter
- Facebook is Main Street, USA
- 5,000 maximum range
- Company page only visible if you are willing to pay
- Twitter is the big city
- Loud, loud
- Infinitely scalable
- Connect, interact with 1 million
Why speak? with Meeting people is more effective than talking To People on social networks
- Speaking of which To drives traffic via headlines and news clips
- Speaking of which with includes sharing and retweeting
- LGBT companies and associations in the UK demonstrate high levels of engagement
Why Pink Banana is focused on serving the LGBT community
- It can’t be all things to all people
- Wanted to be the best at something
The struggle to find the gay community online
- On all platforms
- Instagram works for visual businesses (e.g. travel destinations, wedding businesses)
- Advertising, marketing, and finance are better suited to LinkedIn, Twitter, and Facebook groups
The companies Pink Banana works with
- Large selection
- Recent partnership with Bud Light (Pride video message)
- Worked with Comcast during San Francisco Pride
- Collaboration with Laguna Beach as a destination and OC Pride
- Companies trying to leverage influencers and social networks
Why companies are switching to online and social marketing
- Traditional marketing doesn’t have the same ROI
- Recognize the importance of connecting with influencers
- Hard learning curve, still looking for the best model
- Facebook and Google most popular (have data to target niche audiences)
The types of influencers Pink Banana works with through the ILoveGay network
- I didn’t go looking for influencers
- Find content, build organic relationships
- Partner to grow your business
How the travel industry was ahead of the curve in reaching the LGBT community
The best niche opportunities for aspiring bloggers
- Still room for travel (appeal to different target groups in different ways)
- Nightlife, foodie area
- All with strong personal interest
What makes an influencer successful?
- Speak the language of Instagram and Twitter
- Use appropriate hashtags, @ to connect profiles and tag photos
- Active in including who they are talking about
- Passion, interest
Why Twitter is the best social platform for training
- Forces 114 characters
- Can still tell a story with “Snapshot.”
State-of-the-art, globally innovative programmatic ad buying
- The technology identifies you as a collection of data
- Allows agencies to target a specific audience, e.g. B. People who have taken out insurance in the last 30 days
The best time for companies to cooperate with Pink Banana
- Become active on social networks
- Discover Pink Banana online
- Packages are available for under $500
