Top 9 Pinterest Statistics of 2024

Even though Pinterest isn’t the most popular social network, it offers incredible opportunities for bloggers and marketers. Pinterest has become a category of its own and now has the status of a visual discovery engine that millions of users use to view images, find videos, get inspiration, research their market and discover new ideas.

Top 9 Pinterest Statistics for 2024

Pinterest is an extremely attractive platform for presenting products, services and ideas. Today we’re sharing some of the latest Pinterest stats and trends that show how much potential there is for marketing on Pinterest.

1. Pinterest has 482 million active monthly users

For more statistics see Statista

In the fourth quarter of 2023, Pinterest peaked at 498 million active monthly users. That’s 20 million more users than the previous record of 478 million users in the first quarter of 2021.

In other words, this is the largest number of active users since Pinterest launched.

Pinterest is here to stay, and it’s not just a passing trend that will quickly disappear as data shows a steady increase in users every year. Read about it below.

_{Source: Statista.com}

2. The Pinterest search engine has over 5 billion monthly searches

Naveen Gavini, Senior Vice President of Products at Pinterest, published a blog post on Medium about Pinterest Engineering. He talked about some exciting details about how Pinterest works and shared internal numbers that only the company knows.

In this post, he shared that Pinterest saw over 5 billion monthly searches in 2021. The most active subgroup is Gen Z users, but the platform saw overall search growth across all demographics. Since the number of users has increased since then, we can only expect higher numbers in monthly searches.

_{Source: Medium/Pinterest Engineering}

3. Pinterest has seen 65% user growth since 2016

For more statistics see Statista

Pinterest is experiencing rapid growth in active monthly users. When it first became popular, Pinterest grew quickly, but then the numbers also declined quickly. However, over time, Pinterest has found its audience and the number of users is increasing.

Pinterest had 128 million active users in 2016 and has 498 million active users in 2023. In other words: the number of users has almost quadrupled! This is truly a fantastic statistic and shows that the platform is doing something right, with new users being added every year.

_{Source: Statista}

4. 4 out of 10 Pinterest users search for products and brands

One of the main reasons people use Pinterest is to find new information about brands or products. Around 4 in 10 users use the platform to search for products and brands, allowing bloggers and marketers to showcase their products and ideas directly.

This is especially true when you consider some of the other reasons people use this platform. Pinterest users try to find entertaining and funny content and share videos and photos. Simply put, brands can not only showcase their products, but also expect high shareability.

_{Source: Global Web Index}

5. Most Pinterest searches are unbranded (97%).

Most searches on Pinterest are unbranded, but then how could 4 out of 10 people search for products or brands? This is because people don’t often search for specific brands or their products on Pinterest.

Pinterest users want to randomly discover new things, get interesting suggestions, and find new ideas. This leaves marketers plenty of room to explore advertising tactics and target the right people to get the best results.

_{Source: Hootsuite 2022 Digital Trend Report}

6. 40% of weekly Pinterest users say they enjoy shopping

Pinterest shared its Feed Optimization Playbook with valuable data that marketers can use to strategize and advertise on Pinterest. Among other things, the Playbook shows that 40% of weekly Pinterest users say they enjoy shopping.

At the same time, 75% of Pinterest users say they shop constantly. All of this suggests that these users are buyers and not only spend time on Pinterest, but also spend money. The more consumers there are on the platform, the higher the chances of making sales and increasing traffic.

_{Source: Feed Optimization Playbook}

7. Pinterest provides 33% more referral traffic to websites compared to Facebook.

Pinterest drives 33% more referral traffic to websites than Facebook. While this may not look impressive, you should know that Facebook has 3 billion users, while Pinterest has less than a sixth of that.

The difference in this traffic lies in Pinterest’s purpose and algorithms compared to other platforms such as Facebook. The Pinterest algorithm encourages clicks on the links in Pinterest Pins. Alternatively, Facebook’s algorithm wants to maintain more traffic on the Facebook platform, making clicks less likely.

Pinterest generates 71% more traffic than Snapchat and 200% more than Twitter(x). In other words, if you’re looking for a social media platform to attract traffic to your blog and ultimately sell products, Pinterest is an excellent choice because it’s effective at convincing people to click on websites.

_{Source: Tailwind Instagram}

8. 80% of weekly users discovered new products or brands.

In previous statistics, we found that around 40% of Pinterest users search for and find new brands and products! In fact, Pinterest is a great place for users to find new products or brands.

Whether they do it intentionally through brand searches or accidentally, 80% of weekly users discover new brands and products. This means that the platform is not monopolized and no two to three brands cover the entire market while the rest fight for leftovers.

_{Source: Pinterest}

9. Pinterest users spend twice as much money per month

Given that Pinterest users are generally shoppers, it’s no surprise that they spend twice as much per month on purchasing products or services compared to other social media users.

Pinterest users are 35% likely to wait seven days or more before making a purchase decision. In other words, they like to take the time to browse what’s on offer and buy products that they know are worth their money.

_{Source: Pinterest}

Diploma

Pinterest offers amazing opportunities for websites and blogs that want to advertise and drive traffic with valuable visitors who can convert and become loyal customers. All the numbers point to Pinterest being here to stay and helping businesses grow, big and small.